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Financial Services

Published by: Jupiter Research Corporation

Published: Nov. 29, 2006 - 4 Pages


Table of Contents


Key Question - Which segments of the small-business market research financial services online?
Key Question - How can online marketing tactics be best deployed to reach these segments?


Abstract

Financial services such as business banking products and credit cards show some of the greatest growth potential among small-business online shopping categories. Online research for these services is quickly becoming mainstream, even though adoption of online application lags behind.


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