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Published by: Simba Information - Reports
Published: Jun. 1, 2003 - 84 Pages
Table of Contents
Chapter 1: K-12 Testing Market
- Introduction
- K-12 Testing Market Size and Structure
- Size of the K-12 Testing Market
- Leading K-12 Test Publishers
- Harcourt Educational Measurement
- CTB/McGraw-Hill
- Riverside Publishing
- Educational Testing Service (ETS)
- NCS Pearson
- Impact of Federal Testing Mandates
- Scoring, Test Prep Niche Markets Continue to Grow
- State Interest in Online Testing Blossoms
- Plusses and Minuses of E-Testing
- Data Collection and Assessment Systems
Chapter 2: Marketing Opportunities and Challenges
- Impact of “No Child Left Behind” Legislation
- Standards, Enrollment, Technology Drive Testing Growth
- Standards
- Enrollment
- Technology
- Testing Stakes Higher as Schools are Held Accountable
- Technology in Schools Continues to Improve
- State Budget Cutbacks Impact School Spending
- Testing Backlash Intensifies as Student Anxiety Grows
- Scoring Problems Raise Additional Questions About Testing
- New Testing Targets Teachers, Not Students
Chapter 3: Trends in the Standardized Test Market
- Trends
- School Publishers Jockey for Position.
- More Than 12 States Exploring Online Testing
- New Competitors Emerge
- Test Preparation Tools Rise as Standards Stressed
- Plato Acquires NetSchools
- CTB/McGraw-Hill Helps Schools Meet New
- Requirements
- Outlook
- Testing Market Will Grow Electronically
- Impact of Waivers
- Science Testing Expected to Climb by End of the Decade
Chapter 4: Who’s Who in the K-12 Testing Market
- American College Testing Inc.
- CTB/McGraw-Hill
- Educational Testing Service
- Haights Cross Communications
- Harcourt Educational Measuremen
- Kaplan
- LeapFrog Inc.
- Lightspan
- NCS Pearson
- Plato Learning
- The Princeton Review
- Renaissance Learning
- Riverside Publishing
- Scantron
- TestU
- Vantage Learning
AbstractNo Child Left Behind jumpstarted the U.S. K-12 testing market. Simba Information’s new report, Academic Testing 2003 developed from extensive new research, examines:
- Which tests dominate the statewide standardized testing market
- Changing nature of statewide standardized testing programs and which publishers stand to benefit the most
- Increased school demand for formative assessments to drive instruction,and the opportunities for online delivery in this sector
- Where the largest opportunities are and prospects for growth in the next five years
- Prospects for test preparation products
- Trends influencing market growth and challenges schools and publishers face
- Detailed profiles of the leading players in the testing market
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