2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels : Market Research Report

2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels

Published by: IDC

Published: Mar. 7, 2007 - 11 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Sampling Frame and Sampling Method

Respondents

Survey Schedule

Weightings

Data Analysis

Situation Overview

Information Gathering

Figure: Consumer Respondents' Research Methods

Interest by Brand

Table: Consumer Respondents' Top Brand Considerations for Monitor Purchase

Figure: Consumer Respondents' Reasons for Considering Particular Brand for Monitor Purchase

Where to Buy

Figure: Consumer Respondents' Preferred Channel for Monitor Purchase

Figure: Consumer Respondents' Preferred Retail Chain Store for Monitor Purchase

Figure: Consumer Respondents' Preferred Online Store or Web Site for Monitor Purchase

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This document is about 2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels

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