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Microsoft's Product Licensing Advisor: Putting Wizardry into the Licensing DecisionPublished by: IDC Published: Jan. 16, 2007 - 11 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview Management Challenges Business Strategies Who the MPLA Is For Feature and Function How It Works Figure: MPLA Step 1: Select Program Figure: MPLA Step 2: Choose Products Enhancements Since Launch Figure: Example of MPLA UI Enhancement Capturing the Licensing Product Life-Cycle Partner Impact Future Outlook Business Strategies Feature and Function Capturing the Licensing Product Life-Cycle Who MPLA Will Be For Partner Impact Essential Guidance Business Strategies Customers Partners Vendors Technology Management ? Feature and Function Learn More Related Research Synopsis AbstractThis IDC study analyses Microsoft's licensing configuration tool, the Microsoft Product Licensing Advisor (MPLA) as a forerunner of the licensing technology tool market. Customer, partner, and industry are impacted in various ways, and the complement and substitute debate is addressed. "In one stroke, the MPLA simplified not only the way customers determined their licensing requirements but their decision making on which vendor to go with for their products," asserts Isabel Chapman, research manager, IDC Global Software Business Strategies. "This online wizard served the function of creating a virtual shopping cart of Microsoft products and licenses, with the resulting decreased need for the consumer to go anywhere else." Get Full Details About This Report >> |
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