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Published by: Frost & Sullivan
Published: Jun. 6, 2006
Table of Contents
1. Executive Summary
1. Market Overview
1. Market Overview
2. Summary of Major Findings
1. Market Growth and Opportunities
2. Trends by Application
3. Competitive Analysis
4. Conclusions and Recommendations 2. Introduction to the Industry
1. Market Overview
1. Introduction
2. Industry Structure
1. The Supply Chain
3. Phytosterol Developments
1. Introduction
2. Technology
4. Legislation
1. Food Regulations in the United States
5. List of Glossary and Acronyms
1. Glossary of Terms
2. List of Acronyms 3. Industry Challenges
1. Challenges Influencing the Total Phytosterol Market
1. Challenges Influencing the Total Phytosterol Market
2. Strategic Recommendations
1. Introduction
2. Examples of Strategies to Overcome Challenges 4. Strategic Analysis of the Total Phytosterol Market
1. Introduction to the Total Phytosterol Market
1. Market Overview
2. Market Drivers
3. Market Restraints
2. Forecasts for the Total U.S. Phytosterols Market
1. Research Scope and Methodology
2. Total U.S. Phytosterols Market Overview
3. Market Engineering Measurement Analysis
4. Market Forecast and Trends
5. Application Trends
6. Pricing Analysis and Trends
3. Industry Dynamics
1. Porters Five Forces Analysis
2. New Product Launches
3. Technology and Product Developments
4. Mergers and Acquisitions
5. Joint Ventures Alliances and Other Agreements
4. Examples of Key Suppliers
1. Introduction
2. Arboris LLC™
3. Archer Daniels Midland Company (ADM)
4. Cargill Health & Food Technologies
5. Cognis
6. DRT (Dérivés Résiniques et Terpéniques)
7. Forbes Medi-Tech Inc.
8. MultiBene Group
9. Procter & Gamble Food Ingredients
10. Raisio Life Sciences
11. Teriaka Ltd.
12. Triple Crown AB
13. UPM
5. Competitive Environment
1. Competitive Structure
2. Market Share Analysis 5. Strategic Analysis of the Phytosterol Functional Food and Beverage Market
1. Introduction to the Phytosterol Functional Food and Beverage Market
1. Market Overview
2. Market Drivers
3. Market Restraints
2. Forecasts of the Phytosterol Functional Food and Beverage Market
1. United States Market Overview
2. Market Engineering Measurement Analysis
3. Market Forecasts and Trends
4. Pricing Analysis and Trends
5. Trends by Product Type
6. Trends by Application 6. Strategic Analysis of the Other Phytosterol Market
1. Introduction to the Other Phytosterol Market
1. Market Overview
2. Market Drivers
3. Market Restraints
2. Forecasts of the Other Phytosterols Market
1. United States Market Overview
2. Market Engineering Measurement Analysis
3. Market Forecasts and Trends
4. Pricing Analysis and Trends
5. Trends by Product Type
6. Trends by Application 7. End-User Overview
1. Key Supplier Criteria
1. Supplier Selection Criteria
2. Examples of End-Users
1. Introduction
2. Fayrefield Foods Ltd.
3. Fazer Bakeries
4. General Mills Inc.
5. Groupe Danone
6. McNeil Nutritionals LLC
7. Minerva
8. The Coca-Cola Company
9. Unilever Bestfoods 8. Frost & Sullivan Awards
1. Frost & Sullivan Awards
1. Product Line Strategy Award
2. Technology Leadership Award 9. Database of Key Industry Participants
1. Examples of Key Industry Participants
1. Examples of Key Industry Participants - Manufacturers and Distributors 10. Appendix
1. Decision Support Databases
1. Prevalence of Hypertension
2. Prevalence of Hypertension as Percentage of Population
3. Mortality Due to Coronary Heart Disease
4. Prevalence of Obesity in the Population Over 15 Years of Age
5. Incidence of Myocardial Infarction
6. Mortality Due to Myocardial Infarction
7. Incidence of Stroke
Abstract Research Overview
This Frost & Sullivan research service entitled Strategic Analysis of the U.S. Phytosterols Market provides an overview of the Phytosterols market in U.S., along with a complete analysis of market drivers, restraints, challenges and trends that are impacting the this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the functional food and beverage applications as well as other applications such as dietary supplements, pharmaceuticals and cosmetics.
Market Sectors
Frost & Sullivan’s expert analysts thoroughly examine the following sectors in this research:
- Food and beverages
- Others (examples: dietary supplements, pharmaceuticals and cosmetics)
Market Overview
Heart diseases account for approximately 50.0 per cent of all the deaths in the industrialized world (Source: American Heart Association). Preliminary mortality data for 2003 show that cardiovascular disease (CVD) was the underlying cause of death accounted for 37.3 per cent of all deaths, or one of every 2.7, in the United States. One of the major risk factors contributing to the development of heart diseases is the elevated levels of cholesterol, especially low-density lipoproteins (LDLs). However, elevated levels of cholesterol can be controlled by making specific lifestyle changes including, shifting to a diet low in saturated fats and cholesterol, as a diet that is high in grains, fruits and vegetables.
Plant sterols and stanols (also known as phytosterols) are naturally found in food grains and vegetables, including corn oil, soybeans, rice bran, wheat germ, nuts and spices. The effects of phytosterols on cholesterol reduction have been documented for nearly 50 years, but only in the last ten years have they found application in food products. Over the years, scientific studies have indicated that consumption of about 2 to 3 grams of plant sterols/stanols per day can reduce low-density lipoprotein (LDL) cholesterol levels by 9.0-20.0 per cent although this varies amongst individuals (Source: British Heart Foundation, 2002).
The growing trend towards fortification of foods with vitamins, folate, minerals and herbal extracts has helped to create a more conducive environment for the incorporation of phytosterols in foods and beverages. Phytosterols are now incorporated into a range of foods and beverages, such as yoghurts, milk, sausages, cold cuts, bakery products, spicy sauces, margarines and spreads. With the steady rise in the number of new products incorporating phytosterols over the past few years, knowledge of their functionality and health benefits are continuing to grow. The key factors contributing to the increased availability of sterol-containing products are the wave of regulatory approvals in the EU for new food applications and the US FDA-approved cholesterol-reduction claim.
This research service analyses the U.S. phytosterol market from 2002-2012 in terms of the following applications:
- Food and beverages
- Others (examples: dietary supplements, pharmaceuticals and cosmetics)
The U.S. market for phytosterol-enriched functional foods is smaller and less developed compared to Europe. In the U.S., phytosterols are not restricted to specific food categories, but can be used in virtually any food product as long as FDA requirements are met. As a result, there has been numerous phytosterol-enriched product launches over last two years. These include phytosterol-containing orange juice, granola and nutrition bars, rice milk, yogurt and cheese. All these products can display an FDA-approved hearty health claim.
Consumers in the U.S. are generally more receptive to the idea of consuming dietary supplements than functional foods as a means of maintaining optimum health and well-being. Frost & Sullivan estimates the European Phytosterols market in 2005 to be $103.9 million, rising to $196.7 million by 2012 at an average annual growth rate of 9.6 per cent.
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