U.S. Consumers: Digital Imaging Processes Cluster Analysis : Market Research Report

U.S. Consumers: Digital Imaging Processes Cluster Analysis

Published by: IDC

Published: May. 11, 2006 - 14 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Introduction
Figure: U.S. Digital Image Processes Used, 2003-2005
Table: Images Processed by Process Type and Cluster (Mean %)
Demographics
Table: Respondents by Region and Cluster (% of Respondents)
Table: Respondents by Age and Cluster (% of Respondents)
Table: Respondents by Gender and Cluster (% of Respondents)
DSC Ownership and Use
Table: Type of Camera Owned by Cluster (% of Respondents)
Table: Number of Digital Cameras Owned by Cluster (% of Respondents)
Table: Average Number of Images Captured per Month by Cluster (% of Respondents)
Prints by Location
Table: Share of Printed Images That Are Printed at Home by Cluster (% of Respondents)
Table: Share of Printed Images That Are Printed at Retail by Cluster (% of Respondents)
Table: Share of Printed Images That Are Uploaded to Retailer's Site and Printed at Retailer for Store Pickup by Cluster (% of Respondents)
Table: Share of Printed Images That Are Printed at Online Photo Services by Cluster (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Related Research

Abstract

This IDC study presents a cluster analysis of our 2005 U.S. Consumer Digital Imaging Survey. The survey focuses on key consumer imaging processes including archive, enhance, email, print, online sharing, and instant messaging. Clusters were formed based on high use of processes. The following questions are answered:

How many clusters make up the digital camera market? What are the specific processes that each cluster utilizes? To which clusters should photography vendors focus on selling new solutions?

"Today, the photo market places great emphasis on traditional photo print processes. This cluster analysis demonstrates that although capture to print is a utilized process, a large portion of respondents do very little with their images." - Ron Glaz, IDC program director, Digital Imaging Solutions and Services

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