|
|
Anheuser-Busch case study: launching low carbohydrate alcoholic drinksPublished by: Datamonitor Published: Jun. 29, 2005 - 16 Pages Table of ContentsTABLE OF CONTENTS ABOUT DATAMONITOR 2 WHAT IS THIS REPORT ABOUT? 3 INTRODUCTION 6 CASE STUDY 7 First low-carbohydrate beer in the US 7 UK launch - natural progression 8 New product development - Anheuser-Busch low carb products 9 CONCLUSIONS 14 RESEARCH METHODOLOGY 15 RELATED RESEARCH 16 LIST OF FIGURES Figure 1: Michelob Ultra Light Beer - Low Carbohydrate - US launch 9 Figure 2: Michelob Ultra Light Beer - Low Carbohydrate - UK launch 10 Figure 3: Michelob Beer - Ultra (new packaging) 11 Figure 4: Bacardi Silver Low Carb Premium Malt Beverage - Black Cherry 12 Figure 5: "Doc's" Malt Beverage - Hard Lemon 13 AbstractIntroductionThis report on Anheuser Busch forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||