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Case Profile: Catering for the Atkins DieterPublished by: Datamonitor Published: Sep. 27, 2004 - 52 Pages Table of ContentsTABLE OF CONTENTS CHAPTER 1 INTRODUCTION 9 Introduction 9 What is this case profile about? 9 Who is the target reader? 10 How to use this case profile 10 CHAPTER 2 ASSESSING THE OPPORTUNITY 11 Introduction 11 Key findings 11 The rise in obesity 12 Why a low-carbohydrate solution? 13 Enter, Dr Robert Atkins 14 Explaining the popularity of the Atkins diet 15 The negative aspects of low-carbohydrate diets 17 Conclusions 18 CHAPTER 3 SEIZING THE INNOVATION 19 Introduction 19 Key findings 19 Manufacturer, retailer and food service provider rolled into one 20 Atkins Nutritionals 20 Atkins products currently available in the UK 21 The response of manufacturers 22 Soft drinks 22 Alcoholic beverages 23 Confectionary 25 Functional food 26 Savoury snacks 26 Bread, baked goods and cereals 28 Dairy and deserts 30 Sauces and condiments 31 Pasta 32 The response of food service companies 32 TGI Fridays 33 Subway Sandwich 34 Wimpy 34 Burger King 34 McDonalds 34 Pret a Manger 34 Benjy’s 35 Boots 35 The response of retailers 35 Tesco (Tesco Express on Esso forecourts) 36 Sainsbury’s (Sainsbury’s Local on Shell forecourts) 36 Asda 36 Safeway (Morrisons) 37 Somerfield 37 Waitrose 37 Marks and Spencer 37 Superdrug 38 Holland & Barrett 38 Conclusions 38 CHAPTER 4 FORECOURT FEASIBILITY STUDY 40 Introduction 40 Key findings 40 Assessing forecourt feasibility 42 Level of obesity 42 Dietry culture 43 Level of forecourt shop development 44 Product availability 44 Forecourt feasibility assessment 45 Conclusions 47 CHAPTER 5 APPENDIX 48 Other available products 48 LIST OF TABLES Table 1: Prevalence of obesity in Europe, the US and Australia 12 LIST OF FIGURES Figure 1: Prevalence of obesity in Europe, the US and Australia 13 Figure 2: The Atkins Lifestyle Food Guide Pyramid 16 Figure 3: Michelob Ultra is proving to be a popular low-carbohydrate alternative in the UK and the US 24 Figure 4: Doritos Edge offers a low-carbohydrate alternative 27 Figure 5: Nimble Carbs So Low enables slimmers to include bread in their diet 29 Figure 6: Yoplait Ultra has entered the yoghurt market as a low-carb alterative 30 Figure 7: TGI Friday low-carb options (www.tgifridays.co.uk) 33 Figure 8: The feasibility of offering low-carbohydrate products in the forecourt store 46 AbstractIntroductionFaced with increasing competition from traditional c-stores, forecourt retailers have to more responsive to developments in shop product lines. A recent development is the stocking of low-carbohydrate products in response to the Atkins diet and other similar diets. This case profile provides details of this trend and outlines how forecourt players are advised to respond to it. Scope An examination of the key trends that are driving growth in the low-carbohydrate sector Insight into the manufacturers, retailers and food service providers that are developing and supplying low-carbohydrate products A market-specific assessment of whether low-carbohydrate products can and should be offered by the forecourt shop Highlights Increasingly retailers are offering Atkins branded products, are developing low-carbohydrate labels or are modifying packaging to higlight low-carbohydrate ingredients. The entrance of multinational manufacturers such as Unilever, Heinz, Sara Lee, Nestle and PepsiCo into the sector has made low-carbohydrate products even more accessible Food service companies, including Subway Sandwich, Pret a Manger and Burger King, have innovated due to the low-carbohydrate phenomenon. This is pertinent for forecourt retailers as they are increasingly offering hot food and beverages at service counters within the shop, often through joint ventures The UK and Australian forecourt shop market is primed for growth within the next 12 months, and in Europe, territories displaying good potential for the sector's development include Germany, the Netherlands and Scandinavia. Forecourt retailers in markets such as Spain, Italy and France can simply overlook the trend towards low-carbohydrate dieting Reasons to Purchase Brainstorm a topic which has had a huge impact on food retailing and explore the response of supermarkets, manufacturers and food service providers Stay one step ahead of your forecourt competitors by understanding the longer-term development of obesity and low-carbohydrate diets Maintain pace with supermarkets and other c-store operators by stocking the products that truly matter, in the markets where they have most potential Get Full Details About This Report >> |
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