Academic Testing Materials: Market Analysis & Forecast 2004-2005

Published by: Simba Information - Reports

Published: Jun. 1, 2004 - 128 Pages

Table of Contents

• Introduction
  
• K-12 Market Downturn
  
• Testing Picks Up the Pace
  
• High-Stakes Testing Predominates - For Now
  
• District/Classroom Sales Gain Share of Testing Segment
  
• Pearson Educational Management Commands 25.9% of Market Share
  
• NCLBSparks Competition
  
• CTB Has State Contracts in the Most States in 2004
  
• Challenges for Vendors and States
  
• Looking Ahead to 2005
  
• Table 1.1: Sale of Print and Electronic Media to the U.S. K-12 Market
  
• Table 1.2: U.S. Testing Market, 2002-2004P
  
• Table 1.3: States with Mandatory High School Exit Exams, 2004
  
• Table 1.4: 2003-2004 State Testing Market Share of Major U.S. K-12 Test
  Publishers
  
• Table 1.5: State Testing Contracts Held by Market Leaders 2004
  
• Table 1.6: State Contract Awards, January - June, 2004

Chapter 2: Emerging Trends In Testing

• Introduction
  
• No Child Left Behind Evolves
  
• Reaction and Changes
  
• Testing 12thGrade Students
  
• Varying Definitions of Proficiency
  
• Accountability Increases at Head Start
  
• Funding for Increased Testing
  
• Federal Requirement; Federal Funds
  
• Reading First Offers Additional Source of Assessments
  
• Enrollment
  
• Growth by Geographic Region
  
• Birth Rate as Indicator of Future Enrollment Growth
  
• Assessment Impacts Acquisitions
  
• Table 2.1: NAEP Under NCLB
  
• Table 2.2: Best and Worst Accountability Programs
  
• Table 2.3: Federal Grants to States for State Assessments, 2002-2005E
  
• Table 2.4: Federal Assessment Funding Sources
  
• Table 2.5: Projected Public and Private School K-12 Enrollment, 2002-2013
  
• Table 2.6: Projected Public School K-12 Enrollment, By Grade 2003-2013
  
• Table 2.7: Projected Number of Annual U.S. Births, 2002-2012
  
• Table 2.8: Simba Information’s Acquisitions & Partnership Index, 2003-2004

Chapter 3: Testing Goes Online

• Introduction
  
• Advantages of Online Testing
  
• Disadvantages of Online Testing
  
• Availability of Computers
  
• Virginia Has a Plan
  
• Idaho Reaches 100%
  
• In Oregon, More Than Half of Assessment Is Online
  
• Laptop Initiative Spurs Online Testing in Maine
  
• Essay Tests Online in Indiana
  
• Algebra Offered Online in Texas
  
• More States Prepare for Online Testing
  
• Data Management to the Forefront
  
• Table 3.1: Computer Access and Computer-Based Assessment

Chapter 4: Statewide Testing

• Introduction
  
• Testing Sparked Revenue Bounce
  
• Broad Range of Testing Options
  
• For Standardized Tests, Utah Switches From The Stanford 9 to the ITBS
  
• High School Exit Exams Spawn Test Prep
  
• New Attention for Special Education
  
• Costs Rise for States and Publishers
  
• Curtailing Costs
  
• Testing Companies Jockey for Position
  
• Table 4.1: State Testing Sales Compared to Publishing Industry 2002-2004P
  
• Table 4.2: Largest State Test Contract Awards, January-June, 2004

Chapter 5: Classroom Assessments

• Introduction
  
• Burgeoning Business
  
• Fueling Growth
  
• Drawing State Interest
  
• Online Potential
  
• Quick Scores
  
• Partnering for Position
  
• Table 5.1: U.S. Testing Market, 2002-2004P

Chapter 6: Forecast and Conclusions

• Introduction
  
• Long-Term Growth
  
• Table 6.1: U.S. Testing Market, 2002-2004P
  
  
• Educational Testing Service
  
• Harcourt Education (Reed Elsevier)
  
• Houghton Mifflin Co.
  
• McGraw-Hill Education (The McGraw-Hill Companies Inc.)
  
• Measured Progress
  
• Pearson Education (Pearson plc)
  
• Plato Learning
  
• Renaissance Learning
  
• Scantron Corp. (John H. Harland Co.)
  
• Vantage Learning

Abstract

No Child Left Behind jumpstarted the U.S. K-12 testing market. Simba Information’s new report, Academic Testing Market Forecast, 2004-2005, developed from extensive new research, examines:

- Which tests dominate the statewide standardized testing market

- Changing nature of statewide standardized testing programs and which publishers stand to benefit the most

- Increased school demand for formative assessments to drive instruction,and the opportunities for online delivery in this sector

- Where the largest opportunities are and prospects for growth in the next five years

- Prospects for test preparation products

- Trends influencing market growth and challenges schools and publishers face

- Detailed profiles of the leading players in the testing market

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