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Trade E-Book Publishing 2011

Simba Information - Reports
April 26, 2011
176 Pages - SKU: CURP6056607

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Countries covered: United States

Now in its third year, Simba's Trade E-Book Publishing report series has been recognized as the source for independent and myth-busting analysis on the most exciting but least understood segment of trade books.

For our 2011 edition, Simba has upped the ante by continuing its exclusive, nationally representative survey of U.S. adults on a quarterly basis, allowing the authors of the report to add new e-book devices (including the iPad and the Nook Color) to our coveted device analysis and add more questions on this ever-changing segment.

This new edition expands on Simba's already-extensive e-book category analysis, updated demographic data of e-book buyers, data on how consumers really feel about pricing, projections on how many consumers will enter this market in the coming years, and much more.

The report also provides demographic intelligence about the e-book consumer-including gender, age, household income, education level and more. Simba has also studied the average number of e-books read by consumers of the format and compared it to what is known about the consumption of print titles. Since Simba's survey does not target book buyers exclusively, we are able to capture the nuances of the common e-book reader in ways the competition just can't match.

Trade E-Book Publishing 2011 also features trends and pitfalls in the marketplace, key publisher and retailer initiatives, new psychographic details of consumers and a thorough device analysis. You can't afford to be without this groundbreaking analysis.

Additional Information

Stamford, CT - April 27, 2011 -Trade E-Book Publishing 2011, the survey also revealed a shift in demographic makeup of the e-book buyer from men to women during 2010-which brings the e-book format more in line with longtime trends in print books.

Although the iPad has generated a lot of hype since its launch in April 2010, the survey reveals most owners do not use it to read books, suggesting the device is used for games and other media instead. The report finds owners of tablet devices do not make up the majority of e-book users, with 45% of survey respondents citing the PC or Mac as their e-reading device.

"A lot of people equate the sale of a new gadget with the creation of a new reader, and it just doesn't happen," said Michael Norris, senior analyst and author of the report. "In both the offline and online world, there are a lot of independent factors and distractions that will keep a person from discovering and enjoying a book."

According to the report, demographic shifts occurred within the population of e-book buyers in 2010, with women now outnumbering men. The shift was a dramatic change from the 2009 results, which revealed 13% of men and 9% of women had purchased an e-book.

"In 2009, about 6,000 people a day bought an e-book for the first time," added Norris. "2010 expansion was less dramatic on the newcomer side, but the population of e-book buyers shifted away from the disengaged and occasional buyer and towards consumers who are more committed to reading print and digital books in general."

The report, Trade E-Book Publishing 2011 includes an analysis of e-book consumption for smart phone and tablet devices, including Amazon's Kindle, Apple's iPad and iPhone and Barnes and Noble's Nook, as well as projections on which devices are expected to lead through 2013. In addition, the report provides a complete demographic profile of the e-book reader and features an extensive look at the best performing e-book titles, authors, imprints and categories.

Table of Contents
Methodology
Executive Summary
Chapter 1: “More Books Than You Can Ever Read in a Lifetime”: Introduction; Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Month; Table 1.2: Paperback Book Consumption vs. E-Books 2010; Table 1.3: Total U.S. Trade Book and Electronic Book Net Sales, 2005-2010
Chapter 2: Trends & User Demographics in the E-Book Marketplace: Introduction; Consumption Trends of E-Book Consumers vs. Print Book Consumers; E-Book Users Aren’t Always Active Users; Prices Mostly Stabilize But Experiment Continues; Lack of Windowing Cannibalizing Print; Free E-Books Taking Up Consumer Bandwith; Digital Rights Management Controversy Continues; The Demographics of the Electronic Book Buyer; E-Books and the Children’s/YA Segment; Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Customer Trends for Print Books; Table 2.2: Number of E-Books Read in the Past 12 Months 2008-2010; Table 2.3: E-Books User Buying/Purchasing Habits (Past 12 Months); Table 2.4: Average Price, Top 25 and Top 100 Bestsellers, January- December 2010; Table 2.5: Best Performing Book with Prices, 2008-2010; Table 2.6: Psychographic Analysis: “I Am Spending Less on Books Because of the Economy”; Table 2.7: Overview of Book Purchasing Population (U.S. Adults): Hardcover’s Two-Year Slide; Table 2.8: Consumers Acquiring Free E-Books from Library and Non-Library Sources (Past 12 Months); Table 2.9: Average Price, Top 100 Bestsellers, 2009-2010; Table 2.10: E-Book Demographics by Gender; Table 2.11: E-Book Demographics by Age Group/Generation; Table 2.12: E-Book Demographics by Marital Status; Table 2.13: E-Book Demographics by Children in Household; Table 2.14: E-Book Demographics by Employment Status; Table 2.15: E-Book Demographics by Educational Attainment; Table 2.16: E-Book Demographics by Race/Ethnicity; Table 2.17: E-Book Demographics by Urban vs. Suburban/Rural Locale; Table 2.18: E-Book Demographics by Household Income Bracket; Table 2.19: Class Share of Bestsellers, 2010
Chapter 3: Trade E-Book Publishing: Title and Category Analysis: Introduction; Table 3.1: 2010 Composite List Overview; Table 3.2: Top 50 New Titles January-December 2010; Table 3.3: Top 20 New Titles, Amazon Kindle, January- December 2010; Table 3.4: Top 20 New Titles, Barnes & Noble Nook, January-December 2010; Table 3.5: Top 20 New Titles, Sony Reader, January-December 2010; Table 3.6: Top 50 Titles, January-December 2010; Table 3.7: Top 20 Titles, Amazon Kindle, January-December 2010; Table 3.8: Top 20 Titles, Barnes & Noble Nook, January-December 2010; Table 3.9: Top 20 Titles, Sony Reader, January-December 2010; Table 3.10: Top 10 Titles, 2008-2010; Table 3.11: Top 50 New Authors, January-December 2010; Table 3.12: Top 50 Authors, January-December 2010; Table 3.13: Top 10 Authors, 2008-2010; Table 3.14: Top 50 New Imprints, January-December 2010; Table 3.15: Top 50 Imprints, January-December 2010; Table 3.16: Top 10 Imprints, 2008-2010; Table 3.17: Top Publishers by Percentage of Total Titles, January-December 2010; Table 3.18: Top Publishers by Percentage of Total Rating, January-December 2010; Table 3.19: Top 20 Electronic Book Categories, January-December 2010; Table 3.20: Top 20 Trade Book Categories, January-December 2010; Table 3.21: Top 10 Categories, 2008-2010; Table 3.22: Bestseller List Category Comparison; Table 3.23: Amazon Kindle Categories by Total Growth, December 2009-December 2010; Table 3.24: Sony Reader Categories by Total Growth, December 2009-December 2010; Table 3.25: Barnes & Noble Nook Categories by Total Growth, December 2009-December 2010; Table 3.26: eReader.com Categories by Total Growth, December 2009-2010; Table 3.27: Bestselling Advice & How-To Titles, January-December 2010; Table 3.28: Advice & How-To on Bestseller Lists, January-December 2010; Table 3.29: Bestselling Biographies & Memoir Titles, January-December 2010; Table 3.30: Biographies & Memoirs on Bestseller Lists, January-December 2010; Table 3.31: Bestselling Business & Investing Titles, January-December 2010; Table 3.32: Business & Investing on Bestseller Lists, January-December 2010; Table 3.33: Bestselling Children’s eBooks, January-December 2010; Table 3.34: Children’s eBooks on Bestseller Lists, January-December 2010; Table 3.35: Children’s eBooks Category Rating by Bestseller List, January-December 2010; Table 3.36: Bestselling Fantasy Titles, January-December 2010; Table 3.37: Fantasy on Bestseller Lists, January-December 2010; Table 3.38: Fantasy Category Rating by Bestseller List, January-December 2010; Table 3.39: Bestselling Fiction Titles, January-December 2010; Table 3.40: Fiction on Bestseller Lists, January-December 2010; Table 3.41: Fiction Category Rating by Bestseller List, January-December 2010; Table 3.42: Bestselling History Titles, January-December 2010; Table 3.43: History on Bestseller Lists, January-December 2010; Table 3.44: Bestselling Humor Titles, January-December 2010; Table 3.45: Humor on Bestseller Lists, January-December 2010; Table 3.46: Bestselling Literary Fiction Titles, January-December 2010; Table 3.47: Literary Fiction on Bestseller Lists, January-December 2010; Table 3.48: Literary Fiction Category Rating by Bestseller List, January-December 2010; Table 3.49: Bestselling Mystery & Thriller Titles, January-December 2010; Table 3.50: Mystery & Thriller on Bestseller Lists, January-December 2010; Table 3.51: Mystery and Thriller Category Rating by Bestseller List, January-December 2010; Table 3.52: Top 10 Mustsery & Thriller Titles, 2008-2010; Table 3.53: Top 20 Mystery & Thriller Authors, January-December 2010; Table 3.54: Top 20 Mystery & Thriller Imprints, January-December 2010; Table 3.55: Bestselling Nonfiction Titles, January-December 2010; Table 3.56: Bestselling Parenting & Families Titles, January-December 2010; Table 3.57: Bestselling Politics & Current Events Titles, January-December 2010; Table 3.58: Politics & Current Events on Bestseller Lists, January-December 2010; Table 3.59: Bestselling Reference Titles, January-December 2010; Table 3.60: Bestselling Religion & Spirituality Titles, January-December 2010; Table 3.61: Religion & Spirituality on Bestseller Lists, January-December 2010; Table 3.62: Religion & Spirituality Category Rating by Bestseller List, January-December 2010; Table 3.63: Bestselling Romance Titles, January-December 2010; Table 3.64: Romance on Bestseller Lists, January-December 2010; Table 3.65: Romance Category Rating by Bestseller List, January-December 2010; Table 3.66: Top 10 Romance Titles, 2008-2010; Table 3.67: Top 20 Romance Authors, January-December 2010; Table 3.68: Top 10 Romance Imprints, January-December 2010; Table 3.69: Bestselling Science Titles, January-December 2010; Table 3.70: Bestselling Science Fiction Titles, January-December 2010; Table 3.71: Science Fiction on Bestseller Lists, January-December 2010; Table 3.72: Bestselling Sports Titles, January-December 2010; Table 3.73: Bestselling Travel Titles, January-December 2010
Chapter 4: iPhone, Kindle Nook, PC: Platforms for E-Book Consumption: Introduction; The Evolution of E-Book Formats; The Platforms; The Future of Dedicated Devices; The Most Popular Devices Today; Table 4.1: Select Current U.S. E-Book Reading Devices, by Launch Date; Table 4.2: Devices Used to Read E-Books, 2008; Table 4.3: Devices Used to Read E-Books, 2009; Table 4.4: Devices Used to Read E-Books, 2010
Chapter 5: Recommendations and Forecasts: Forecasts; Recommendations; Table 5.1: Formats of Books Purchased by Adult Population: 2011-2013 Projections; Table 5.2: Devices Used to Read E-Books: 2011-2013 Projections

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