| In Month-to-Month: Simba’s Analysis of Bestseller Trends 2010, the acclaimed monthly Scorecards data from our monthly intelligence publication, Book Publishing Report, is consolidated and expanded for a comprehensive analytical narrative of the year’s bestselling publications.
What categories did better in which months? What authors had a tendency to fall out of favor with buyers quickly and which had staying power? What imprints came out on top and when? Only this reference answers these and other questions regarding the increasingly complicated consumer book landscape.
Highlights include:
- Individual case studies to highlight key industry shifts and trends. This year’s report includes in-depth looks at Stieg Larsson’s Millennium Trilogy, comparisons between Rick Riordan and Stephenie Meyer, an overview of St. Martin’s Press and a look at the ever-expanding romance and biography & autobiography categories
- Exclusive month-by-month and year-end analysis of 2010’s most prominent titles, authors, imprints and categories, including dozens of never-before-seen charts and tables.
- Expanded monthly Scorecards analysis, with format and segment performance—including the rise of e-books on national bestseller lists—as well as complete discussions of new titles and authors added to see where consumers are headed now and in coming years.
Have this firsthand intelligence at your fingertips to understand buyer habits, the most popular categories in today's market and where the strengths and weaknesses lie for the top imprints in trade book publishing today.
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Additional InformationStamford, CT - April 11, 2011 - Recent analysis of the bestseller lists from The New York Times, USA Today and Publishers Weekly shows the number of imprints appearing in 2010 peaked in December at 159, along with categories, which peaked at 81. According to media and publishing forecast firm Simba Information's latest report, Month-to-Month: Simba's Analysis of Bestseller Trends 2010 Little, Brown took the lead on imprints while biography & autobiography topped categories in December.
According to the report, which breaks out results for each month of the year, the top 10 imprints averaged 15.7 editions of 13.4 titles in December, up from 2009's comparable 12.6 editions and 12.0 titles. Imprint Little, Brown's 23 titles and 11 authors allowed it to move up the lists, passing Random House's more dominant 27 titles and 18 authors though closely followed by Harper Collins, which boasted 22 titles and 21 authors.
"December experienced a low turnover in the top ten imprint list," notes Warren Pawlowski, author of the report. "Eight of the top ten imprints carried over from the previous month, though all but Penguin changed rank."
The report found that biography and autobiography led the top 10 categories with 59 editions of 53 titles in December, followed by mystery & detective with 45 editions of 36 titles. Thriller, fantasy and humor categories performed well, while romance, which had performed notably well earlier in the year, dropped two places to the ninth slot. According to the report, December also saw the graphic novel category move into the top ten, replacing suspense.
"Biography & autobiography had remained low on the top ten list throughout most of 2010, but titles like Decision Points and the Autobiography of Mark Twain resulted in a jump in its ranking," added Pawlowski.
The report, Month-to-Month: Simba's Analysis of Bestseller Trends 2010, uses a compilation of bestseller lists from The New York Times, USA Today, and Publishers Weekly for its exclusive analysis and includes an in-depth look at the top 20 authors, imprints, titles and categories for each month in 2010. It also includes performance case studies on authors Stieg Larsson, Rick Riordan and Stephanie Meyer, as well as the romance and biography categories, and St. Martin's Press.
- Introduction
- Part 1: Author, Category, Imprint and Title Trends for 2010
- Authors
- Categories
- Imprints
- Titles
- Case Study of 2010 Performance: Rick Riordan and Stephenie Meyer
- Case Study of 2010 Performance: Romance, Biography and Autobiography
- Case Study of 2010 Performance: St Martin’s Press
- Case Study of 2010 Performance: Stieg Larsson’s Millenium Trilogy
- Part 2: The Months
- January
- February
- March
- April
- May
- June
- July
- August
- September
- October
- November
- December
- TABLE OF TABLES
- Table 1: Average Titles per Author, 2010
- Table 2: Number of Authors on Lists, 2010
- Table 3: Number of New Authors on Lists, 2010
- Table 4: Peformance of Rick Riordan and Stephenie Meyer By Rating, 2010
- Table 5: Average Authors per Category, 2010
- Table 6: Average Imprints per Category, 2010
- Table 7: Number of Categories on Lists, 2010
- Table 8: Average Titles per Category, 2010
- Table 9: Average Titles, Authors, Imprints Top 10 Categories, 2010
- Table 10: Average Titles, Authors, Imprints, Top 50 Categories, 2010
- Table 11: Average Titles, Authors, Imprints All Categories, 2010
- Table 12: Performance of Romance & Biography & Autobiography by Rating, 2010
- Table 13: Average Authors & Titles Top 10 Imprints, 2010
- Table 14: Average Authors & Titles Top 50 Imprints, 2010
- Table 15: Average Authors per Imprints, 2010
- Table 16: Average Authors, Titles All Imprints, 2010
- Table 17: Number of Imprints on Lists, 2010
- Table 18: Average Titles per Imprint, 2010
- Table 19: Performance of St. Martin’s Press & St. Martin’s Griffi n by Rating, 2010
- Table 20: Number of Tiles on Lists, 2010
- Table 21: Number of New Titles on Lists, 2010
- Table 22: Average Weeks on Lists, 2010
- Table 23: Total New Titles by Class, 2010
- Table 24: Performance of Stieg Larsson’s Millenium Trilogy by Rating, 2010
- Table 25: Total New Titles by Format, 2010
- Table 26: Top 20 Titles, January 2010
- Table 27: Top 20 Authors, January 2010
- Table 28: Top 20 Imprints, January 2010
- Table 29: Top 20 Categories, January 2010
- Table 30: Top 20 Titles, February 2010
- Table 31: Top 20 Authors, February 2010
- Table 32: Top 20 Imprints, February 2010
- Table 33: Top 20 Categories, February 2010
- Table 34: Top 20 Titles, March 2010
- Table 35: Top 20 Authors, March 2010
- Table 36: Top 20 Imprints, March 2010
- Table 37: Top 20 Categories, March 2010
- Table 38: Top 20 Titles, April 2010
- Table 39: Top 20 Authors, April 2010
- Table 40: Top 20 Imprints, April 2010
- Table 41: Top 20 Categories, April 2010
- Table 42: Top 20 Titles, May 2010
- Table 43: Top 20 Authors, May 2010
- Table 44: Top 20 Imprints, May 2010
- Table 45: Top 20 Categories, May 2010
- Table 46: Top 20 Titles, June 2010
- Table 47: Top 20 Authors, June 2010
- Table 48: Top 20 Imprints, June 2010
- Table 49: Top 20 Categories, June 2010
- Table 50: Top 20 Titles, July 2010
- Table 51: Top 20 Authors, July 2010
- Table 52: Top 20 Imprints, July 2010
- Table 53: Top 20 Categories, July 2010
- Table 54: Top 20 Titles, August 2010
- Table 55: Top 20 Authors, August 2010
- Table 56: Top 20 Imprints, August 2010
- Table 57: Top 20 Categories, August 2010
- Table 58: Top 20 Titles, September 2010
- Table 59: Top 20 Authors, September 2010
- Table 60: Top 20 Imprints, September 2010
- Table 61: Top 20 Categories, September 2010
- Table 62: Top 20 Titles, October 2010
- Table 63: Top 20 Authors, October 2010
- Table 64: Top 20 Imprints, October 2010
- Table 65: Top 20 Categories, October 2010
- Table 66: Top 20 Titles, November 2010
- Table 67: Top 20 Authors, November 2010
- Table 68: Top 20 Imprints, November 2010
- Table 69: Top 20 Categories, November 2010
- Table 70: Top 20 Titles, December 2010
- Table 71: Top 20 Authors, December 2010
- Table 72: Top 20 Imprints, December 2010
- Table 73: Top 20 Categories, December 2010
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