Additional InformationStamford, CT-Oct. 5, 2009- Simba Information, a media research firm which recently published Trade E-Book Publishing 2009 and Trends in Trade Book Retailing, has released the latest edition of the annual report Childrens Publishing Market Forecast. The report projects the childrens and young adult book market to decline again in 2010, but at a less dramatic pace compared to 2009.
The breadth of titles offered, coupled with the new tools publishers, authors and retailers are using to reach readers is working in the industrys favor, said Michael Norris, senior analyst of Simba Informations Trade Books Group. But publishers are still slow to realize what a hard sell engaged reading can be, especially when consumers have a growing list of free entertainment options.
Those challenges aside, the report does present the current state of the segment, beginning with the growing strength of the fantasy category which hit No. 1 in Simbas analysis (up from No. 3 as shown in last years report). Books from Stephenie Meyer, P.C. Cast and other authors continue to occupy bestseller lists, but the report wonders what will fill the vampire vacuum once that trend finally runs its course.
New to this report is an e-book discussion, including fully updated data from Trade E-Book Publishing 2009 detailing the extent childrens titles have penetrated the bestseller lists of Sony and Amazon over a 12-month period. Additional research provided in the report indicates approximately one in five adults in the U.S. will buy at least one childrens book in 2009; a relatively stable figure from previous studies.
The report again reminds publishers about the value of multiple, healthy retailers selling their products and warns about the growing influence of non-bookstore entities: If companies like Wal-Mart, Target or even Amazon suddenly decide to cut back on what they stock or pull some other kind of power play, publishers may find they have little negotiating heft with them if bookstores dont stay healthy, said Norris.
The report expands on its demographic data on childrens book buyers and provides a multi-year overview of the top imprints, authors and categories in the segment, as well as an age analysis.
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that offer key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.
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