Survey of Online Marketing to Foreign StudentsPrimary Research GroupDecember 1, 2011 122 Pages - SKU: PF6774583 |
| This 122-page report studies the online marketing efforts for the recruitment of foreign students by more than 60 universities and colleges. The report includes data on foreign recruitment budgets and ranks the importance of targeted geographic markets; it also gives comprehensive data detailing the roles social networking sites such as Facebook, YouTube, and Twitter play in the pursuit of foreign students. The study also reports on the role of webcasts, podcasts, and viewbooks in foreign markets. It helps to answer questions such as: How essential are consultants and translators to the development of foreign marketing materials, and how much have institutions spent on their services? Which video sharing sites are used most by these institutions? How effective is online video m arketing compared to more traditional forms such as direct mail, newspaper ads, and television? Just a few of the many findings from this report are:
|
