Survey of Online Marketing to Foreign Students

Primary Research Group
December 1, 2011
122 Pages - SKU: PF6774583
This 122-page report studies the online marketing efforts for the recruitment of foreign students by more than 60 universities and colleges. The report includes data on foreign recruitment budgets and ranks the importance of targeted geographic markets; it also gives comprehensive data detailing the roles social networking sites such as Facebook, YouTube, and Twitter play in the pursuit of foreign students. The study also reports on the role of webcasts, podcasts, and viewbooks in foreign markets. It helps to answer questions such as: How essential are consultants and translators to the development of foreign marketing materials, and how much have institutions spent on their services? Which video sharing sites are used most by these institutions? How effective is online video m arketing compared to more traditional forms such as direct mail, newspaper ads, and television?

Just a few of the many findings from this report are:
  • 41.18% of private colleges have a specific budget set aside for foreign student marketing, as compared to just 25.93% of public colleges
  • Facebook has been used to pursue foreign students by approximately 90.38% of colleges in the sample
  • Over the past three years, MA- and PhD-granting colleges have spent a mean of $12,500 on consultants and translators to assist with the development of marketing materials aimed at foreign students
  • 38.10% of colleges consider China an important market for student recruitment and target it accordingly, while just 5.36% believe the United Kingdom to be such a target
  • 37.50% of colleges that spent more than $10,000 on online marketing directed at foreign students last year have sponsored a website in a foreign country



More Social Networking reports by Primary Research Group

Fundraiser Use of LinkedIn by Primary Research Group
Fundraiser Use of LinkedIn The 80-page study examines how non-profit fundraisers, particularly colleges, but also museums, charities and others, use LinkedIn to locate and ...
Law Firm Use of LinkedIn by Primary Research Group
Law Firm Use of LinkedIn The study looks closely at how law firms use various features of LinkedIn, including paid ads, video ads, InMail, invitations, ...
The Survey of Law Firm Blogging Practices by Primary Research Group
The Survey of Law Firm Blogging Practices The 80 page report presents data and commentary on the use of blogs by law firms in ...
Corporate Public Relations Benchmarks, 2013 Edition by Primary Research Group
This 100+ page report looks closely at the spending patterns and management practices in public relations of American and Canadian corpations. The report ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 119  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!