This all-new fact-filled pocket book provides you with all the essential analysis of the past, present and future growth of fixed and mobile Internet access that you need for your business planning and forecasting. Packed with charts and figures, this presentation offers you a snapshot of the exciting Internet space and delivers insight at a worldwide and regional level (Europe, Asia Pacific, North America, Latin America, Africa and Middle East). Bringing you data on the evolution of the Internet and key milestones; worldwide Internet user base growth and rising penetration; fixed and mobile broadband subscriptions; five-year user and traffic forecasts; sales of smartphones and tablets; market share of web browsers and broadband technologies; IP traffic analysis by type and segment; and much more. This concise and essential 43-page market report will serve you well as a highly-useful touchstone to refer back to again and again.
About this new report
The role of the Internet has dramatically evolved over the last decade, and continues to do so. From a peripheral tool for simple data gathering, the Internet has moved from the fringes to the fore of our daily lives – and now facilitates diverse functions including social networking, e-mail, movies and music downloads.
With the increasing availability of the Internet, worldwide user numbers and penetration levels are rising: the total number of Internet users now comfortably exceeds 2 billion, and will break 3 billion by end-2016.
This user base rise is triggered by the increasingly diverse role the Internet plays in both private households and in the enterprise sector. Furthermore, with the introduction of high speed broadband services – both fixed and mobile broadband subscriptions – the Internet is rapidly penetrating across geographies. The advent and rapidly growing popularity of exciting mobile Internet-enabled devices, such as smartphones and tablet computers, is also expected to further boost user numbers.
Due to the need for accessibility on-the-move, there has been a shift in the preference of Internet users from fixed to mobile broadband, leading to unprecedented growth in the mobile broadband market. Another factor is technology leapfrogging in developing markets, wherein perhaps the obstacle of costly and complex infrastructure deployment across tricky terrains has meant that traditional fixed Internet never penetrated to regions now accessing the Internet for the first time via mobile broadband services.
The impact that Internet technology has had on daily life is almost unfathomable. This new 43-page market study examines Internet Usage over the following six fact-filled chapters:
- Internet Market and Growth
- Accessing the Internet
- Traffic Analysis
- Summary and Conclusions
As one of the most influential factors driving the growth of the worldwide Internet user base, broadband Internet is experiencing high levels of uptake. Total broadband subscriptions are expected to achieve a CAGR of 17 percent between 2011 and 2016. Subscriptions to mobile broadband services accounted for a 65.5 percent share of the world’s total broadband subscriptions in 2011; by end-2016 it will exceed 76.2 percent.
Key features of this essential 43-page new report include:
- Study five-year forecasts; worldwide and regional analysis
- Review a timeline of key Internet milestones
- Examine growth projections for Internet users and traffic to 2016
- Gain insight into the shifting preference from fixed to mobile access
- Assess break-outs of IP traffic by type (fixed Internet; managed IP; mobile data) and by segment (consumer and business)
- Benefit from analysis of the fixed and mobile broadband markets
- Digest data on: penetration rates; broadband user bases; market share of web browsers and broadband technologies; browsing trends by device; tablets; smartphone sales by OS and vendor
- All this and more in this must-have 43 page report