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Generation Y Market Research Reports & Industry Analysis

The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the recession to work fewer hours, switch to part-time employment or agree to have their pay cut.

Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy. Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of consumer goods and services.

Nearly 40% of Gen-Y adults are members of multicultural population groups. Hispanics comprise 18% of the Gen-Y population, while Blacks account for 15% and Asians approximately 4%. The 25- to 29-year-old segment is somewhat more diverse than the 18- to 24-year-old segment.

Between 2010 and 2015 the non-Hispanic white segment of the 20- to 29-year-old population is expected to decline by 350,000 while the multicultural component of this age group will increase by nearly 2 million. As a result, all of the growth in the 20- to 29-year-old population will be generated by Hispanic, black and other multicultural population groups.

There are approximately 4.3 Millennials in the 25- to 29-year-old age segment with college degrees who are working on a full-time, year-round basis. Men in this demographic have annual average earnings of $56,593, while women in this category on average earn $45,524 annually.

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Generation Y Industry Research & Market Reports

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Free-from Food Trends - US - May 2015
5/1/2015 | published by: Mintel International Group Ltd.
... closely tied to health – whether their own, their family’s, or the planet’s." This report looks at the following issues: GMOs receive regulatory approval but consumer scorn Cost impacts interest in free-from foods Consumers expect ...  |  read more...
USD 3,995
Marketing Cars to Millennials and Gen X - US - June 2015
6/1/2015 | published by: Mintel International Group Ltd.
... out there – and plenty of them either own cars or are interested in owning cars. Millennials are urban, cash-strapped, and tech-savvy; and they’re also at the start of their careers and beginning to start ...  |  read more...
USD 3,995
Millennials and Finance - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... Institutions that can best help them with these most fundamental are likely to be those Millennials will look to stay with as time goes on.” – Robyn Kaiserman, Financial Services Analyst This report discusses the ...  |  read more...
USD 3,995
Mega Trends in Malaysia
3/27/2015 | published by: Frost & Sullivan
... all netizens, or Internet users, will be active social network users, presenting a huge potential for digital marketing and eCommerce. By 2020, 􂀀% of retail sales will be online, up from about 􂀀% in 2013. ...  |  read more...
USD 11,500
Social Media Marketing Strategies for Targeting Millennials
3/10/2015 | published by: Socintel360
... to this target audience, since, they are highly social and prefer hyper-targeted and personalized brand experiences.This report answers the following key questions: Why Social Media Marketing is critical for brands targeting millennial customers? What Social ...  |  read more...
USD 1,900
Emerging Payments, Millennials and the Omni-Channel Payments Environment
2/15/2015 | published by: The Strawhecker Group
... of the report is a briefing on current payments trends and emerging payments trends including a look at the share of retail spending by mCommerce and eCommerce payment methods. This section of the report also ...  |  read more...
USD 1,450
Black Millennials - US - February 2015
2/1/2015 | published by: Mintel International Group Ltd.
... but they have a strong connection to Black culture. Their outgoing, outspoken, and strong social media presence – coupled with their sensitivity to stereotypes, discrimination, and things that have a negative impact on the Black ...  |  read more...
USD 3,995
Millennials and Mobility: SAP Launches New Business Suite — SAP S/4HANA
2/12/2015 | published by: IDC
... enterprise software for business applications, which is expected to deliver on four main points emphasized by SAP CEO Bill McDermott: mobility, real-time enterprise, business network, and run simple. Please Note: Extended description available upon request.  |  read more...
USD 500
Hispanic Millennials - US - February 2015
2/1/2015 | published by: Mintel International Group Ltd.
... improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.” – Juan ...  |  read more...
USD 3,995
Marketing to Millennials - US - February 2015
2/1/2015 | published by: Mintel International Group Ltd.
... see themselves (and their generation overall), how they are rethinking traditional adulthood milestones, and how to market to Millennials without alienating older generations.” – Lauren Bonetto, Lifestyle & Leisure Analyst This report looks at the ...  |  read more...
USD 3,995
Outlook On The Millennial Consumer 2014
5/23/2014 | published by: Hartman Group
... to life stage more so than generational differences. Millennials are at a stage in their lives where they are proactively crafting their futures and making distinct choices about how they want to live their lives. ...  |  read more...
USD 15,000
FOCUS Millennials 2014
9/1/2014 | published by: Horowitz Associates, Inc.
... United States population. Millennials are shaping the future of the television industry. The data in this report underscore the differences between Millennials and older generations in terms of their evolving interactions with technology and television.  |  read more...
USD 6,500
Black Consumers Attitudes toward Advertising - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a sincere commitment and understand the cultural nuances. For now, marketers may not feel ...  |  read more...
USD 3,995
SAP SAPPHIRE 2013: Capturing the Chinese Millennials
1/8/2014 | published by: IDC
... SAPPHIRE 2014 event held in Beijing, China from 20 to 21 November, 2013. SAP direction, set from the office of the CEO, is to make China a second home. There are a number of arenas ...  |  read more...
USD 1,500
The Tablet survey highlights South Africa’s demand for tablet cellular connectivity, and the impact of 18–24-year-old users
12/18/2013 | published by: Analysys Mason
... for South Africa and 16 other markets, providing critical direction for providers looking to target emerging market users. This Comment discusses the particular characteristics of the tablet market in South Africa, and recommends strategies for ...  |  read more...
USD 499
The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition
8/1/2005 | published by: Packaged Facts
... Teens and the Simmons Adult National Consumer Surveys, the report allows marketers to key on the similarities and differences between kids approaching their late teens (15- to 17-year-olds) and young consumers entering adulthood (18- to ...  |  read more...
USD 2,625
The Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark
12/1/2008 | published by: Packaged Facts
... other catchy titles, Gen Y adults tend to be self-confident, team-spirited, politically liberal and more digitally literate than their elders. They take for granted the quick convenience and seemingly infinite options afforded by cell phones, ...  |  read more...
USD 3,080
How Gen Y Eats: Culinary Trend Mapping Report
12/24/2008 | published by: Packaged Facts
... With total membership as high as 78 million (our study focuses on the approximately 40 million consumers between the ages of 18 and 28), Millennials represent an irresistible customer pool — and not just because ...  |  read more...
USD 2,640
Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y
12/1/2008 | published by: Packaged Facts
... featuring three critical demographics & lifestyles research studies . Each study provides a comprehensive collection of information, insight, and unique analysis not offered in any other single source, including: forecasts, demographic attitudes, spending trends, social ...  |  read more...
USD 7,995
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
3/1/2009 | published by: Packaged Facts
... grew more than twice as fast as expenditures by non-Hispanic consumers. The impact of Latinos on American society will get even stronger over the coming decades. The 133 million Hispanics expected to be living in ...  |  read more...
USD 3,030
Collegiate Gen Y Eating: Culinary Trend Mapping Report
7/18/2012 | published by: Packaged Facts
... an eye on nutrition and the health of the planet. These attributes haven’t changed and over time we’ve been able to see more clearly how they are playing out and strategically assess their future impact ...  |  read more...
USD 2,640
Cosmeceuticals in the U.S, 6th Edition
4/20/2012 | published by: Packaged Facts
... cosmeceutical sales suffered during the recession, but the going could have been tougher were it not for cosmeceuticals’ “little luxury” appeal and bang-for-the-buck ability to deliver curative and preventative benefits on top of cosmetic ones. ...  |  read more...
USD 3,000
Millennials in the U.S.
4/23/2012 | published by: Packaged Facts
... back to their parents’ home and married and unmarried couples with and without kids.  Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and bank accounts as well as those struggling with ...  |  read more...
USD 3,080
Beverage Trends: Culinary Trend Mapping Report
9/24/2009 | published by: Packaged Facts
... result, consumers are able to find beverages to meet their specific needs. This is evidenced by tremendous industry growth. So just what kind of overarching needs are consumers looking to satisfy from beverages today? We’ve ...  |  read more...
USD 2,640
Teen and Tween Grooming Products: The U.S. Market
12/1/2007 | published by: Packaged Facts
... and tweens are expected to yield $8.5 billion by 2012. Drivers include kids’ love of premium brand image; the influence of “pop-prestige” retail formats (per Sephora); kids’ green-mindedness; and companies’ creative battle tactics that encompass ...  |  read more...
USD 4,000
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