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Generation Y Market Research Reports & Industry Analysis

The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the recession to work fewer hours, switch to part-time employment or agree to have their pay cut.

Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy. Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of consumer goods and services.

Nearly 40% of Gen-Y adults are members of multicultural population groups. Hispanics comprise 18% of the Gen-Y population, while Blacks account for 15% and Asians approximately 4%. The 25- to 29-year-old segment is somewhat more diverse than the 18- to 24-year-old segment.

Between 2010 and 2015 the non-Hispanic white segment of the 20- to 29-year-old population is expected to decline by 350,000 while the multicultural component of this age group will increase by nearly 2 million. As a result, all of the growth in the 20- to 29-year-old population will be generated by Hispanic, black and other multicultural population groups.

There are approximately 4.3 Millennials in the 25- to 29-year-old age segment with college degrees who are working on a full-time, year-round basis. Men in this demographic have annual average earnings of $56,593, while women in this category on average earn $45,524 annually.

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Generation Y Industry Research & Market Reports

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TrendSights Analysis: Sharing; Addressing the consumer need to share products, services, and experiences
7/31/2016 | published by: Canadean Ltd
... also help to alleviate the financial burdens of big ticket products and services. The proliferation of the internet in daily life has taken sharing to the virtual world. It has also reinvented traditional consumer behavior, ...  |  read more...
USD 3,450
US Consumers in 2025: What’s in Store for Retailers?
7/28/2016 | published by: Euromonitor International
... be without children. The population will be more diverse and older. Income will be almost evenly divided among Baby Boomers, Generation X and Millennials, but overall, the wealthiest 10% of households will control most of ...  |  read more...
USD 1,325
Millennial Menus: Culinary Trend Tracking Series
3/30/2016 | published by: Packaged Facts
... and it’s not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a crowd, to enjoy making fashion statements, and to ...  |  read more...
USD 3,300
Millennials as Pet Market Consumers
2/29/2016 | published by: Packaged Facts
... the pet industry over the next decade. The report highlights how the essential economic optimism of Millennials augurs well for the pet industry. The report also shows how Millennial pet owners differ sharply from their ...  |  read more...
USD 2,500
Millennial Parents in the U.S.
11/11/2015 | published by: Packaged Facts
... consideration is that the demographic and social profile of Millennial parents differs radically from that of their peers without children. For example, Millennial moms are less urban, less secular, less affluent, and less educated than ...  |  read more...
USD 3,500
Millennial Travelers - US - April 2016
4/1/2016 | published by: Mintel International Group Ltd.
... data indicates that not only are they leading in leisure travel and business travel spending, but they are also blurring the lines between leisure and business travel." Rupa Ghosh, Analyst - Leisure & Travel This ...  |  read more...
USD 3,995
Roadblocks to Making Omnichannel a Reality in Brazil
5/4/2016 | published by: Frost & Sullivan
... a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market drivers and restraints, trends, and analysis; growth opportunities; ...  |  read more...
USD 1,500
Millennials: Impact of their Behaviour on Global Consumer Markets
10/13/2015 | published by: Euromonitor International
... in more youthful markets, such as Vietnam and South Africa, to 31% in extreme cases such as the UAE, where there is a large group of workforce age expats present. Strategy Briefings offer unique insight ...  |  read more...
USD 1,325
Lifestage Marketing in Financial Services - US - January 2016
1/1/2016 | published by: Mintel International Group Ltd.
... and financial institutions are always seeking ways to appeal to the needs of each one. While the recent recession affected everybody, it may have permanently altered the way Millennials, in particular, look at the financial ...  |  read more...
USD 3,995
Grocery Shopping Habits: Examining the Attitudes of Young Adults
8/31/2015 | published by: Canadean Ltd
... both now and over the next 30 to 40 years. Young adults can be difficult to target as this age group includes vast differences in age, lifestyle, financial power, and life goals. However, there are ...  |  read more...
USD 7,995
Beauty Accessories - US - September 2015
9/1/2015 | published by: Mintel International Group Ltd.
... strong areas of growth and innovation in the smaller make-up and shower accessories segments. Indeed, a number of smaller players have seen sales climb thanks to focused branding strategies, innovative product development, and aggressive, multi-channel ...  |  read more...
USD 3,995
Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact
9/1/2015 | published by: Euromonitor International
... delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer Trends Survey, this new global report examines young women’s attitudes towards health and fitness, ...  |  read more...
USD 1,325
Today's Millennials in 2025 : Identifying opportunities to effectively target this generational group in the future
11/13/2015 | published by: Canadean Ltd
... account for the largest generation in the American workforce in 2015 and a major proportion of the population of emerging economies like India and China. The Millennial generation will yield significant global influence over the ...  |  read more...
USD 3,450
Perspective: Improving the Consumer Experience for Millennials
12/30/2015 | published by: IDC
... with healthcare organizations (HCOs). Born between 1980 and 2000, millennials have grown up in a time of rapid change, particularly in the area of technology. These digital natives have greater expectations for an omni-channel customer ...  |  read more...
USD 1,500
The Top 16 Predictions for 2016
2/1/2016 | published by: Frost & Sullivan
... key theme—change driven by Mega Trends. Key trends span across the financial services sector, social forces, data and technology shifts, global economic policies, and business models. The study provides a trend analysis on each prediction ...  |  read more...
USD 5,000
The Millennial Impact: Food Shopping Decisions - US - September 2015
9/1/2015 | published by: Mintel International Group Ltd.
... have a foodie mentality at home and away, and shop for food across a variety of retail channels. Additionally, Millennials distrust large food manufacturers, citing a need for greater transparency about how foods are produced, ...  |  read more...
USD 3,995
Millennials on the Road to Affluence
10/1/2014 | published by: Unity Marketing Inc.
... a generational shift is coming to the consumer market, as the Baby Boomers move aside and Millennials take over as the prime customers for marketers at the high-end and low-end of the market and everywhere ...  |  read more...
USD 2,500
Free-from Food Trends - US - May 2015
5/1/2015 | published by: Mintel International Group Ltd.
... closely tied to health – whether their own, their family’s, or the planet’s." This report looks at the following issues: GMOs receive regulatory approval but consumer scorn Cost impacts interest in free-from foods Consumers expect ...  |  read more...
USD 3,995
Marketing Cars to Millennials and Gen X - US - June 2015
6/1/2015 | published by: Mintel International Group Ltd.
... out there – and plenty of them either own cars or are interested in owning cars. Millennials are urban, cash-strapped, and tech-savvy; and they’re also at the start of their careers and beginning to start ...  |  read more...
USD 3,995
Millennials and Finance - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... Institutions that can best help them with these most fundamental are likely to be those Millennials will look to stay with as time goes on.” – Robyn Kaiserman, Financial Services Analyst This report discusses the ...  |  read more...
USD 3,995
Emerging Payments, Millennials and the Omni-Channel Payments Environment
2/15/2015 | published by: The Strawhecker Group
... of the report is a briefing on current payments trends and emerging payments trends including a look at the share of retail spending by mCommerce and eCommerce payment methods. This section of the report also ...  |  read more...
USD 1,450
Black Millennials - US - February 2015
2/1/2015 | published by: Mintel International Group Ltd.
... but they have a strong connection to Black culture. Their outgoing, outspoken, and strong social media presence – coupled with their sensitivity to stereotypes, discrimination, and things that have a negative impact on the Black ...  |  read more...
USD 3,995
Consumer Behavior 2015-2016
1/1/2015 | published by: Richard K. Miller & Associates
... used by companies tomaintain or expand their markets. Consumer Behavior 2015-2016 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of currentresearch and other information useful for retailers, marketers, advertisers, and ...  |  read more...
USD 385
Success Case Study: Rothmans Gold & Silver - Leveraging latent equity through mainstream pricing
2/28/2015 | published by: Canadean Ltd
... research series is supported by an objective summary and tangible evidence of success or failure, and then contextualized by our own research and analysis.Brands can significantly benefit from developing an in-depth understanding of the reasons ...  |  read more...
USD 400
Mega Trends in Malaysia
3/27/2015 | published by: Frost & Sullivan
... all netizens, or Internet users, will be active social network users, presenting a huge potential for digital marketing and eCommerce. By 2020, 􂀀% of retail sales will be online, up from about 􂀀% in 2013. ...  |  read more...
USD 11,500
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