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Generation Y: market research reports

The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the recession to work fewer hours, switch to part-time employment or agree to have their pay cut.
Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy.
Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of consumer goods and services.
Nearly 40% of Gen-Y adults are members of multicultural population groups. Hispanics comprise 18% of the Gen-Y population, while Blacks account for 15% and Asians approximately 4%. The 25- to 29-year-old segment is somewhat more diverse than the 18- to 24-year-old segment.
Between 2010 and 2015 the non-Hispanic white segment of the 20- to 29-year-old population is expected to decline by 350,000 while the multicultural component of this age group will increase by nearly 2 million. As a result, all of the growth in the 20- to 29-year-old population will be generated by Hispanic, black and other multicultural population groups.
There are approximately 4.3 Millennials in the 25- to 29-year-old age segment with college degrees who are working on a full-time, year-round basis. Men in this demographic have annual average earnings of $56,593, while women in this category on average earn $45,524 annually.

Generation Y market research reports and industry analysis

Consumer and Innovation Trends in Wine 10/2/2012 \| published by: Datamonitor ... impacting the wine category globally, using Datamonitor’s TrendSights mega-trend framework as a basis to organize the key themes covered. Features and benefits Each section is introduced with a concise SWOT analysis that outlines how each ... \| more... Search inside this report	$3,450.00
Marketing to Millennials - US - August 2012 8/1/2012 \| published by: Mintel International Group Ltd. ... preferences and overall market potential. Millennials are in large part the driving force behind incorporating more mobile and internet technology into every facet of American life, and push for a variety of social issues to ... \| more... Search inside this report	$3,995.00
Youth marketing for banks: peer recommendation and customer service 8/1/2012 \| published by: Youth Research Partners ... key questions: 1.Why is peer recommendation key in youth marketing? 2.What role do teens and students play in generating recommendation for banks? 3.How does customer service affect growth in terms of deposits and brand value? \| more...	$250.00
Collegiate Gen Y Eating: Culinary Trend Mapping Report 7/18/2012 \| published by: Packaged Facts ... an eye on nutrition and the health of the planet. These attributes haven’t changed and over time we’ve been able to see more clearly how they are playing out and strategically assess their future impact ... \| more... Search inside this report	$3,300.00
The Millennials: Americans Born 1977 to 1994, 5th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... 35 in 2012, and it includes a special supplement on the iGeneration children under age 16. The Millennial generation numbers 76 million and accounts for over 25 percent of the total population almost equal to ... \| more... Search inside this report	$69.95
State of Cable and Digital Media 2012 Multicultural Edition 5/1/2012 \| published by: Horowitz Associates, Inc. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. \| more... Search inside this report	$12,000.00
Marketing Financial Services to Millennials - US - May 2012 5/1/2012 \| published by: Mintel International Group Ltd. ... an eager audience. However, they are also an ambivalent one as they watch the fallout from the housing bubble and an increasing rate of joblessness, particularly for their generation. Because of this there are concerns ... \| more... Search inside this report	$3,995.00
Millennials in the U.S. 4/23/2012 \| published by: Packaged Facts ... back to their parents’ home and married and unmarried couples with and without kids. Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and bank accounts as well as those struggling with ... \| more... Search inside this report	$3,850.00
Cosmeceuticals in the U.S, 6th Edition 4/20/2012 \| published by: Packaged Facts ... cosmeceutical sales suffered during the recession, but the going could have been tougher were it not for cosmeceuticals’ “little luxury” appeal and bang-for-the-buck ability to deliver curative and preventative benefits on top of cosmetic ones. ... \| more... Search inside this report	$3,750.00
State of Cable and Digital Media Multicultural 2012 4/1/2012 \| published by: Horowitz Associates, Inc. ... provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers ... \| more... Search inside this report	$12,000.00
U.S. Generation "Y": Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences 1/30/2012 \| published by: Frost & Sullivan ... consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, ... \| more...	$10,000.00
Understanding the Millennials: The Rise of Young Adult Consumers in India 11/1/2011 \| published by: Datamonitor ... care. Introduction Amid an aging population, Millennials account for close to 50% of the base between Millennials, Gen Xers, and Boomers. Also, most well-established FMCG product categories in India have a major share of their ... \| more...	$3,450.00
Media Usage and Online Behavior - US 10/1/2011 \| published by: Mintel International Group Ltd. ... TV shows, movies, and short videos. They also use them to garner news content and to listen to music. Further, they actively integrate digital media into their lives, sharing media content via social network sites ... \| more... Search inside this report	$3,995.00
Generation Y And Wine 6/10/2011 \| published by: Emerald Group Publishing Limited This ebook presents a selection of papers that focus on the relationship between generation Y and wine in the context of marketing practice \| more... Search inside this report	$199.00
State of Cable and Digital Media Multicultural 2011 5/1/2011 \| published by: Horowitz Associates, Inc. ... and culturally relevant content. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. \| more... Search inside this report	$12,000.00
Will Business Video Be the Lifestyle Choice for Enterprises in Asia? 3/14/2011 \| published by: IDC ... the Gen Y workforce, which grew up using video as a mode of communication, would want to adopt that into their workplaces as well. It is therefore not inconceivable that video would become the de ... \| more... Search inside this report	$1,500.00
Social Media and Technology Trends and the U.S. Foodservice Industry 3/1/2011 \| published by: Packaged Facts ... Facts’ Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market . Tethered by the Internet, restaurant operators are increasingly interacting with restaurant consumers in real-time—at work, at home ... \| more... Search inside this report	$3,995.00
South Africa Segment Report Youth 20 - 24 Years Old 11/1/2010 \| published by: Analytix Business Intelligence ... All Media and Products Survey conducted by the South African Advertising Research Foundation. Some of the key questions the report will help you to answer are: Who are 20-24 year olds? e.g. age, gender, affluence, ... \| more... Search inside this report	$1,450.00
Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults 10/1/2010 \| published by: Packaged Facts ... while those with jobs are most likely to have been asked at some point during the recession to work fewer hours, switch to part-time employment or agree to have their pay cut. Yet, paradoxically, survey ... \| more... Search inside this report	$3,080.00
Changing Demographics 7/12/2010 \| published by: Verdict Research Ltd ... over the next five years and the issues for retailers. It concentrates on the 15-24 year olds and the mature shopper and highlights the issues and opportunities for retailers. Scope UK population changes 2009-2015 and ... \| more...	$1,910.00
Young People (18-24s) and their Attitudes to Alcohol - Ireland 7/1/2010 \| published by: Mintel International Group Ltd. ... regarding alcohol consumption guidelines. This is a key opportunity for manufacturers of alcoholic products most popular with younger consumers (eg cider, pre-mixed drinks, vodka, cocktails) to both be seen as being responsible and to help ... \| more... Search inside this report	$1,675.00
Mobile Youth Trends India 2010 5/1/2010 \| published by: Youth Research Partners ... ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction and motivators. Please Note: This product is delivered as a Power Point Presentation. \| more...	$995.00
Marketing to Millennials - US 3/1/2010 \| published by: Mintel International Group Ltd. ... Hulu. Millennials are strong believers in a free internet, and being held captive while an ad plays is not likely to win them over. So far, the profit model of TV via the internet has ... \| more... Search inside this report	$3,995.00
Mobile Youth 2010 2/1/2010 \| published by: Wireless World Forum ... self-talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction. Building dialogue and trust with young consumers through internal change Points of change typically revolve ... \| more...	$4,941.00
Use-IT Trend Book 1/1/2010 \| published by: IDATE ... analysis in the form of development scenarios and identification of the key innovations to watch in 2010. Key questions What are the possible IT consumption growth scenarios between now and 2020? What sociological environment will ... \| more... Search inside this report	$3,500.00

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Generation Y: market research reports

Generation Y market research reports and industry analysis