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Entertainment market research reports and industry analysis

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State of Cable and Broadband 2009
3/1/2009 | published by: Horowitz Associates, Inc.
... business, often imitated and never replicated. New in 2009: The impact of the difficult economy on consumers’ attitudes and behaviors towards home entertainment as well as the marketing impact of bundling and pricing strategies. This ...  |  read more...
USD 7,500
The American Gamer: 2008 Survey Results
2/6/2009 | published by: IDC
... are gamers are social consumers looking for entertaining experiences to share with friends, family, and strangers across multiple platforms," says Billy Pidgeon, research manager of IDC's Consumer Markets: Gaming service. "The adult American gamer comprises ...  |  read more...
USD 4,500
The Adult Video Gamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players
1/1/2009 | published by: Packaged Facts
... have an aggregate income of $4 trillion. Through the innovative use of data from the Simmons Market Research Bureau National Consumer Survey, this report challenges numerous stereotypes of videogamers. For example, videogamers are far from ...  |  read more...
USD 2,646
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