Quad-Play and Beyond: Multiplay bundling strategies for telecoms and pay-TV operators

The simple packaging of broadband with fixed-voice and TV has proved to be one of the most successful strategies telecoms and pay-TV operators have had for winning market share. But as dual- and triple-play bundles become standard, operators need new plays to keep customers from churning to rival bundlers or turning to over-the-top TV. Our research provides vital insights into next-generation multiplay bundling strategies worldwide, including a status report covering leading operators in 47 countries, and five-year forecasts spanning broadband, mobile and TV in 46 markets.

Time and time again, price has proved to be the deciding factor in the vast majority of consumers’ broadband buying decisions. It’s no surprise then that bundles offering broadband and fixed-telephony or TV or both at a discounted rate have proved such a hit, and that operators are now turning to bundling to drive take-up of their next-generation superfast broadband services.

Successful dual- and triple-play operators should not be complacent. After a slow start, quad-play bundles featuring mobile services are finally beginning to take hold in France and South Korea - and some French mobile operators are now hastily entering the fixed-line market and vice versa. Several major operators are also using an entirely new play, Wi-Fi hot-spot access, to support their own mobile broadband strategies and undermine those of rivals. Meanwhile, both established and struggling pay-TV operators are bundling over-the-top TV services and new connected devices to defend or grow their market share.

But success may not come as easily as it did with dual- and triple-play. This report’s mix of analysis, case studies, historic data and forecasts provides telecoms and pay-TV operators with the tools to decide and execute their multiplay bundling strategies and vendors with the understanding to develop the products to serve them.

How this research will help you:

• Understand the status of the multiplay bundling strategies of leading telecoms and pay-TV operators in over 50 countries
• Gain insights from key examples of multiplay bundling best practice in emerging, maturing, and advanced markets
• Assess the potential for multiplay bundling in 46 major markets based on robust five-year forecasts spanning broadband, mobile and TV
• Discover how innovative players are adding new plays to their bundles, such as Wi-Fi, superfast broadband and over-the-top TV
• Learn how pay-TV operators plan to head off the threat of “cord-cutting” by bundling next-generation TV set-top boxes and connected-home devices

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