Market Research Logo

Snapshot: U.S. Media Tablet Owners' App Habits

7 Pages IDC December 21, 2011 SKU: IDC6749938

This IDC study looks at the results of IDC's 2011 Media Tablet Survey, fielded in December 2011 in the United States, the United Kingdom, China, Germany, and Brazil, which is the basis for the upcoming Media Tablet Multiclient Study (MCS). The study examines what devices consumers are buying and why. It also looks closely at how they're using the devices, and whether it is primarily for work or for pleasure. Finally, it explores how media tablet ownership impacts a person's use of other devices such as notebooks, smartphones, and ereaders. The full report will be made available to MCS clients by year's end. This document represents a small subset of the MCS data and is focused on the 500 U.S. respondents' attitudes about apps and apps stores.

"Apple's iPad remains the dominant media tablet in the market, and a key ingredient of its success is the Apple App Store," said Tom Mainelli, research director, IDC Mobile Connected Devices. "Our survey results show that not only do iPad owners download more apps than other media tablet owners, but they tend to continue using a larger number of apps over time, too. To challenge Apple, other platforms must engender a similar level of app appreciation from their users."


Show Full Description


Show Table of Contents



Snapshot: U.S. Media Tablet Owners' App Habits

IDC
December 21, 2011

Search inside this report



Pricing & Delivery

Online Download
$4,500

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.



CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.


Download CTA

Share this report