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Snapshot: U.S. Media Tablet Owners' App Habits

7 Pages IDC December 21, 2011 SKU: IDC6749938

This IDC study looks at the results of IDC's 2011 Media Tablet Survey, fielded in December 2011 in the United States, the United Kingdom, China, Germany, and Brazil, which is the basis for the upcoming Media Tablet Multiclient Study (MCS). The study examines what devices consumers are buying and why. It also looks closely at how they're using the devices, and whether it is primarily for work or for pleasure. Finally, it explores how media tablet ownership impacts a person's use of other devices such as notebooks, smartphones, and ereaders. The full report will be made available to MCS clients by year's end. This document represents a small subset of the MCS data and is focused on the 500 U.S. respondents' attitudes about apps and apps stores.

"Apple's iPad remains the dominant media tablet in the market, and a key ingredient of its success is the Apple App Store," said Tom Mainelli, research director, IDC Mobile Connected Devices. "Our survey results show that not only do iPad owners download more apps than other media tablet owners, but they tend to continue using a larger number of apps over time, too. To challenge Apple, other platforms must engender a similar level of app appreciation from their users."

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Snapshot: U.S. Media Tablet Owners' App Habits

December 21, 2011

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