Market Research Logo

Talent & Modeling Agencies

10 Pages First Research, Inc. May 25, 2015 SKU: FRRS5565303

Talent & Modeling Agencies

Brief Excerpt from Industry Overview Chapter:

Companies in this industry represent or manage creative and performing artists, athletes, entertainers, models, and other public figures. Major companies include the US-based Creative Artists Agency (CAA), International Creative Management (ICM), United Talent Agency (UTA), and William Morris Endeavor Entertainment (WME). Outside the US, major companies include Voyez Mon Agent (VMA) and Artmedia (both based in France), and Bling! Entertainment (India).

The talent and modeling agency industry remains in relative infancy in many regions throughout the world. Most agencies outside the US are locally focused. As show business becomes increasingly global, the major US talent agencies are establishing more offices around the world, hoping to sign locals poised to star in new markets.

The US talent and modeling agency industry includes about 3,500 companies with combined annual revenue of about $5.5 billion, as well as many sole proprietorships with no paid employees.

The industry includes agents, who focus on finding clients work, as well as personal managers, who generally find sponsorships and endorsements for clients.

COMPETITIVE LANDSCAPE

Demand is driven by spending on talent in the performing arts, sports, and advertising industries. The profitability of individual agencies depends on the success of agents' talent in winning auditions, leading to a steady stream of contracts. Large agencies have advantages in relationships with major studios, fashion designers, and cosmetic companies. Small agencies can compete successfully by specializing in a particular medium or location and developing niche customer relationships. The US industry is...

Show Full Description


Show Table of Contents



Talent & Modeling Agencies

First Research, Inc.
May 25, 2015

Pricing & Delivery

Online Download
$129

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.



CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.


Download CTA

Share this report