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Internet Publishing, Broadcasting & Search Portals

10 Pages First Research, Inc. June 22, 2015 SKU: FRRS5596289

Internet Publishing, Broadcasting & Search Portals

Brief Excerpt from Industry Overview Chapter:

Companies in this industry publish content on the Internet or operate websites designed to help people find content online. Major companies include Facebook, Google, and Yahoo! (all based in the US), as well as Baidu and Tencent (both based in China), DeNA (Japan), and NHN (South Korea).

Global Internet publishing, broadcasting, and search companies cater to a potential customer base of about 3 billion Internet users worldwide, according to the International Telecommunications Union. Top regions include Asia/Pacific (45 percent of worldwide Internet users) and the Americas (22 percent), followed by Europe (16 percent). Use of the Internet continues to expand globally, especially in developing nations.

The US Internet publishing, broadcasting, and search portal industry includes more than 6,000 companies with combined annual revenue of about $87 billion. Industry growth is driven by new platforms for Internet access, the development of nonadvertising revenue, and international expansion.

Companies that specialize in providing Internet access and Internet retail are covered in the Internet Service Providers and Internet & Catalog Retailers profiles, respectively.


Demand is driven by consumer and business needs for information and entertainment. The profitability of individual companies depends on their ability to deliver relevant information to consumers and to offer advertisers desirable target markets. Large companies enjoy economies of scale in marketing and in their ability to develop and maintain multiple websites. Smaller companies can compete by focusing on niche markets. The US industry is highly concentrated: the top...

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Internet Publishing, Broadcasting & Search Portals

First Research, Inc.
June 22, 2015

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