Market Research Logo

QR and Other Mobile Barcodes: The Data Speaks

54 Pages February 22, 2012 SKU: DGPT3805477

As interest in QR and other mobile barcodes has grown, so has the base of data on the use of these codes by consumers. But the information is scattered. Updated at different rates. It is not organized in a way that you can easily make comparisons, let alone find it in the first place.

Really, someone should take all of the available data and put it into a single, comprehensive report. So that's what I did.

I didn't create this data, but I compiled it from the variety of data available from the industry. It comes from companies processing QR and other mobile barcodes, those processing mobile payments, and individual companies like MGH (an ad agency) and Google. The data covers the following topics:
  • Growth and adoption of mobile barcodes
  • Demographics of QR code scanners, including age, income, education level, and household income
  • Repeat scanning and new users
  • Motivation for scanning QR codes
  • Scanned media
This 54-page report combines the available data and organizes it by category so you can get a quick overview of the landscape and compare data to get a more comprehensive picture.

Show Full Description

Show Table of Contents

QR and Other Mobile Barcodes: The Data Speaks
February 22, 2012

Search inside this report

Pricing & Delivery

Online Download
Global Site License

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report