Report cover image

Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends

Publisher yStats.com
Published Jan 24, 2025
Length 75 Pages
SKU # YST19511738

Description

Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends



In 2027, retail E-Commerce sales are projected to account for more that 20% of total global retail sales, according to the latest yStats.com report highlighting key trends and forecasts for the global B2C E-Commerce market.

E-Commerce Sales Projected to Reach Nearly USD 8 Trillion by 2027

By 2027, global E-Commerce sales are expected to reach nearly USD 8 trillion, accounting for over 20% of total retail sales. Asia-Pacific will lead the market, contributing nearly USD 5 trillion to retail E-Commerce by 2028 and comprising more than 35% of its total retail sales. Latin America and Southeast Asia are projected to see the highest growth, driven by digital adoption and mobile commerce.

Social Commerce Spurs Global Shopping Trends

Social commerce continues to influence shopping behavior, with 37% of surveyed global online shoppers using Facebook for purchases in 2024. TikTok's role surged, particularly among millennials and Gen Z. Shoppers prioritize free delivery and lower prices, with high delivery costs cited as the primary cause of cart abandonment by over 40% of global shoppers.

Cross-Border E-Commerce Gains Traction Globally

In 2024, 55% of global online shoppers purchased from international retailers, with China and the U.S. as the top destinations. Clothing and footwear accounted for the majority of cross-border purchases, followed by electronics. However, fraud concerns remain a significant barrier for international shoppers.

Table of Contents

75 Pages
1. Management Summary
2. Framework and Approach
2.1. Global and Regional B2C E-Commerce Market Analysis: Trends and Forecasts (2021–2028)
2.1.1. Key Takeaways
2.1.2. Global and Regional B2C E-Commerce Market Analysis: Trends and Forecasts (2021–2028)
Global: Overview of Retail & E-Commerce Sales Market, January 2025
Global: Retail E-Commerce Share, in % of Total Retail Sales, 2021–2027f
Global: Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2021-2027f
Global: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
Global: Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2022-2028f
Asia-Pacific: Asia-Pacific Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
Asia-Pacific: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
USA: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
USA: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
Canada: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2027f
Canada: Retail E-Commerce Sales, in CAD billion, in % of Year-on-Year Change, 2022-2027f
Western Europe: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
Western Europe: Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
Latin America: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
Latin America: Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
2.2. Future of Online Retail: Regional Trends and Forecasts (2025–2028/2029)
2.2.1. Key Takeaways
2.2.2 Future of Online Retail: Regional Trends and Forecasts (2025–2028/2029)
Global: Overview of Online Retail Sales Market, January 2025
Global : Online Retail Sales as a Share of Total Retail Sales, in %, 2028f
Global : Online Retail Sales, in USD trillion, 2023 & 2028f
Asia-Pacific: Online Retail Sales, in USD trillion, 2023 & 2028f
Southeast Asia: Retail E-Commerce Sales, in USD billion, 2023 & 2028f
USA: Online Retail Sales As A Share Of Total Retail Sales, in %, 2024 & 2029f
USA: Online Retail Sales, in USD trillion, 2024 & 2029f
USA: Share of Amazon and Walmart E-Commerce Sales, in %, 2029f
Western Europe: Online Retail Sales, in USD billion, 2023 & 2028f
Eastern Europe: Online Retail Sales, in USD billion, 2023 & 2028f
Latin America: Online Retail Sales, in USD billion, 2023 & 2028f
2.3. Global E-Commerce, Social Media, and Mobility Payment Trends: Insights and Regional Highlights
2.3.1. Key Takeaways
2.3.2. Global E-Commerce, Social Media, and Mobility Payment Trends: Insights and Regional Highlights
Global: E-Commerce Shopping Trends, January 2025
Global: Digital Mobility Payments and Market Growth Overview, January 2025
Global: Social Media Users Making A Purchase Through Social Commerce, in %, 2024
Global: Baby Boomers Using Social Media For Brand Discovery, in %, 2024
Global: Millennials Making Purchases on TikTok, in %, November 2024
3. Global Online Shopping Behavior in 2024: Insights into Trends, Challenges, and Preferences
3.1 Key Takeaways
3.2. Global Online Shopping Behavior in 2024: Insights into Trends, Challenges, and Preferences
Online Shopper Frustrations, in % of Respondents, 2024
Online Shopper Experience Improvements, in % of Respondents, 2024
Important Benefits for Online Shoppers, in % of Respondents, 2024
Social Media Platforms Purchased From, by Online Shoppers, in % of Respondents, 2024
Most Popular Countries for Shopping on Each Social Media Platform, February 2023
Online Marketplace Usage, in % of Respondents, 2024
Online Shopper Preferences for Account Creation, in % of Respondents, 2024
Online Payment Methods Preferred by Shoppers, in % of Respondents, 2024
Reasons for Online Shopping Cart Abandonment, in % of Respondents, 2024
Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (1 of 2)
Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (2 of 2)
4. Global Cross-Border E-Commerce Trends in 2024: Destinations, Categories, and Shopper Behavior
4.1 Key Takeaways
4.2. Global Cross-Border E-Commerce Trends in 2024: Destinations, Categories, and Shopper Behavior
Most Popular Countries for Buying Items from Abroad, in % of Respondents, 2024
Share of Online Shoppers Buying from Retailers in Other Countries, in % of Respondents, 2024
Share of Social Media Shoppers Buying From Retailers In Other Countries, in % of Respondents, 2024
Share of Shoppers Under 45 Buying From Retailers In Other Countries, in % of Respondents, 2024
Social Media Shopping Frequency, in % of Respondents, 2024
Cross-Border Shopping Destinations, in % of Cross-Border Shoppers, 2024
Top Categories for Cross-Border Purchases, in % of Cross-Border Shoppers, 2024
Shoppers Reasons for Buying from Abroad, in % of Respondents, 2024
Shoppers Reasons for Not Buying from Abroad, in % of Respondents, 2024

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us