Category: Cosmetics & Personal Care
Nigeria Cosmetics & Personal Care
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Nigeria Premium Beauty and Personal Care
... the effects of high inflation on prices and consumer spending power. Moreover, most categories of premium beauty and personal care are quite niche in Nigeria. As consumers focused on essentials and spending on luxuries reduced ... Read More
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Nigeria Bath and Shower
... volume for all categories of bath and shower. While bath and shower posted a moderate increase in retail value (constant 2023 prices) sales in 2023, this was solely due to the dominant category, bar soap, ... Read More
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Nigeria Fragrances
... with consumer purchasing power under severe pressure. Rises in unit prices led to growth in retail current value terms in 2023, but real value sales decreased. Nonetheless, fragrances remain very essential for much of the ... Read More
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Nigeria Deodorants
... retail current value sales was due to high inflation, which exerted strong upward pressure on prices, but limited consumer spending power and, therefore, the demand for deodorants. Euromonitor International's Deodorants in Nigeria report offers a ... Read More
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Nigeria Baby and Child-Specific Products
... followed by a double-digit decline in 2023. In particular, an even higher rate of inflation in 2023 led to weaker consumer spending power and strong price rises for all brands. This drove strong retail current ... Read More
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Nigeria Colour Cosmetics
... in unit prices drove strong retail current value growth. However, all categories recorded declines in retail volume and value (constant 2023 prices) terms. With most colour cosmetics imported into the country, products were heavily affected ... Read More
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Nigeria Depilatories
... some fluctuation due to the effects of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices, purchasing power and the cost-of-living. Towards the end of the review period the demand for depilatories in Nigeria ... Read More
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Nigeria Sun Care
... the review period. However, this performance was due to high inflation during the year, which exerted strong upward pressure on unit prices. Higher prices dampened demand and retail volume sales fell strongly, along with retail ... Read More
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Nigeria Men's Grooming
... sales and retail value (constant 2023 prices) sales dropped strongly across the board. The exception was the main category, men’s razors and blades, which saw a moderate decrease in retail volume sales and a small ... Read More
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Nigeria Beauty and Personal Care
... across categories as consumers struggled with heavy pressure on disposable incomes and purchasing power. Manufacturers were further affected by harsh rises in production costs. These issues were compounded by the strong depreciation of the local ... Read More
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Middle East and Africa Bath and Shower Products Market, By Product Type (Bath Soaps, Body Wash/Shower Gel, Bath Additives); By Form (Solid, Gels & Jellies, Liquid); By End User (Men, Women); By Distribution Channel (Hypermarkets/ Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Middle East and Africa Bath and Shower Products Market ... Read More
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Depilatories in Nigeria
... slow compared to the more solid performance posted across the review period. As consumers' budgets were reduced, many focused on more essential products. However, in current terms, retail value sales grew well, largely driven by ... Read More
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Deodorants in Nigeria
... year. However, current retail value growth was strong, due to the steep rise in unit prices. Strong inflation in the economy reduced consumer spending power, whilst a reduction in employment also reduced the consumer base, ... Read More
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Baby and Child-Specific Products in Nigeria
... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More
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Fragrances in Nigeria
... review period, particularly in 2020 when a poor economy and COVID-19 restrictions led to a strong reduction in demand, most product areas saw mild retail volume growth in 2022. With social and work activities returning ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Hair Care in Nigeria
... the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, ... Read More
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Sun Care in Nigeria
... decline in demand. Furthermore, since expatriates (foreigners working in Nigeria) are key consumers of sun care, a weak economy which reduced the presence of expatriates led to a decline in demand from this demographic. Euromonitor ... Read More
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Mass Beauty and Personal Care in Nigeria
... overall inflationary economic conditions. While this challenged retail volume growth for some products, many areas of mass beauty and personal care in Nigeria, such as skin care, bath and shower, and oral care are deemed ... Read More
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Premium Beauty and Personal Care in Nigeria
... to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care ... Read More
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Bath and Shower in Nigeria
... the local currency led to a strong rise in unit prices, consumers view many of the items on the landscape as being essential, leading to the positive bath and shower retail volume demand. The growing ... Read More
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Oral Care in Nigeria
... the category drove continued growth, even though inflationary conditions in 2022 were severe. A solid competitive environment, particularly in the significant and essential categories of toothpaste and toothbrushes, also helped drive growth, as consumers have ... Read More
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Beauty and Personal Care in Nigeria
... of the local currency against the US dollar, led to higher production and import costs. This saw manufacturers and importers raising unit prices, challenging consumer budgets. As such, the inflationary conditions significantly weakened consumer spending ... Read More
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Colour Cosmetics in Nigeria
... the high increases in unit prices, drove retail value growth. Nevertheless, key colour cosmetics products such as foundation/concealer, powder, and eye shadow saw moderate volume growth, driven by demand from the growing female population. In ... Read More
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Skin Care in Nigeria
... shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change. ... Read More
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