Category: Consumer Goods
Ukraine Consumer Goods
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Home Improvement in Ukraine
... the war, with the government and also international organisations providing subsidies. As such, value sales were mainly driven by recovery efforts rather than typical home improvement trends. Home paint accounted for most value sales and ... Read More
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Home and Garden in Ukraine
... on urban gardening and sustainability. However, inflation was still high, though it eased. As such, constant value growth was more muted. Euromonitor International's Home and Garden in Ukraine report offers a comprehensive guide to the ... Read More
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Homewares in Ukraine
... essentials. ranging from cookware and utensils to dinnerware and food storage. At the same time, rising interest in home cooking, wellness, and social rituals like shared meals has turned the kitchen into a focal point ... Read More
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Home Furnishings in Ukraine
... lines and handcrafted sustainable furniture to meet rising demand for responsible consumption. Regions like Rivne have emerged as key production hubs, attracting foreign direct investment and fostering international partnerships tha... Euromonitor International's Home Furnishings in ... Read More
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Gardening in Ukraine
... the ongoing war has led many Ukrainians to reconnect with the land as a means of food security, self-sufficiency, and psychological resilience. Urban and rural households alike are increasingly turning to home gardening to supplement ... Read More
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Pet Care in Ukraine
... the Russian invasion, and while it has rebounded during subsequent years, it will remain below its pre-war level in 2025. Nonetheless, growth in demand for pet food is being driven by the fact that a ... Read More
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Other Pet Food in Ukraine
... population fell sharply in 2022 in the wake of the Russian invasion of Ukraine, and while it rebounded during subsequent years, it will remain well below its pre-war level in 2025. Largely as a result ... Read More
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Dog Food in Ukraine
... population and food, namely a shift towards small dogs, as these are more convenient and economical to keep. Reduced mobility and the difficulty of finding shelter/temporary accommodation has led people to avoid larger breeds. Trendy ... Read More
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Cat Food in Ukraine
... There was a reduction in the number of kittens in the country towards the end of the review period caused by people shifting to adopting adult cats from shelters instead of buying kittens from breeders. ... Read More
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Pet Products in Ukraine
... category is primarily driven by goods for cats and dogs, as the populations of other animals – small mammals, fish, birds and reptiles saw a marked decline following the Russian invasion in 2022 and showed ... Read More
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Beauty and Personal Care in Ukraine
... the end of the review period, demand for beauty and personal care products was supported by local consumers adapting to the challenging realities of life during the war and consuming products according to their purchasing ... Read More
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Fragrances in Ukraine
... life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek psychological ... Read More
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Skin Care in Ukraine
... an increasing interest in healthy skin and a willingness to spend more for products that are believed to offer greater efficacy and quality. Nonetheless, as in other beauty and personal care categories, skin care has ... Read More
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Bath and Shower in Ukraine
... initiatives and purchases by military personnel through retail channels. Bar soap remained the largest category in Ukraine in the final year of the review period, with sales supported by the demands of war, bar soap ... Read More
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Baby and Child-Specific Products in Ukraine
... since the Russian invasion. Moreover, those people who have stayed in Ukraine are less inclined to plan having children with the war ongoing. Euromonitor International's Baby and Child-specific Products in Ukraine report offers a comprehensive ... Read More
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Mass Beauty and Personal Care in Ukraine
... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More
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Hair Care in Ukraine
... considered a staple part of the daily personal care routines of Ukrainians. Towards the end of the review period, there was a shift amongst consumers towards purchasing larger packs of hair care products. This strategic ... Read More
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Men's Grooming in Ukraine
... stronger in regions with a higher concentration of military personnel. Euromonitor International's Men's Grooming in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Colour Cosmetics in Ukraine
... Z consumers was a desire to avoid very bright make-up and a move towards a more natural look. Eye make-up was the largest category in colour cosmetics in Ukraine in 2024, and continued to grow ... Read More
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Deodorants in Ukraine
... as soap. As a result, demand remains relatively resilient in the face of economic challenges, though consumers may look for lower priced options as their purchasing power diminishes. Growth has also been boosted by the ... Read More
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Premium Beauty and Personal Care in Ukraine
... mass segment in actual terms. The economic impact of war has led to unfavourable conditions for the development of premium sales, but a portion of consumers is still affluent enough to spend on premium products. ... Read More
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Depilatories in Ukraine
... Indeed, despite a second consecutive year of growth, in 2024, depilatories sales remained significantly lower than in 2021, before the Russian invasion. Euromonitor International's Depilatories in Ukraine report offers a comprehensive guide to the size ... Read More
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Oral Care in Ukraine
... less available due to the war in the country. Toothpaste is the largest category in oral care in Ukraine and was the fastest growing category in 2024. The category is dominated by standard products, but ... Read More
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Sun Care in Ukraine
... summer, as well as rising consumer awareness of the potential effects that over-exposure to the sun can have on the skin’s appearance and health. Sun protection is the dominant category and saw good growth in ... Read More
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Global & Ukraine Web Content Management Market to 2031
... leading Ukrainian IT services company, utilizes Drupal to manage content on its corporate website. The growing preference for cost-effective and flexible web content management solutions is expected to drive significant market growth in the coming ... Read More
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