Category: Consumer Goods & Retailing
Lithuania Consumer Goods & Retailing
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Cigarettes in Lithuania
... created a more immediate threat which served as further impetus to quit. The decline in smoking prevalence in 2022 was not only due to Lithuanians looking to lead healthier lives, but it was also due ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Lithuania
... single use products remained the most popular option in 2022 with the category remaining the main growth driver despite the government introducing restrictions on flavoured e-vapour products and e-liquids in July 2022. Nonetheless, retailers managed ... Read More
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Tobacco in Lithuania
... in 2022, sales of heated tobacco and e-vapour products are booming. However, the government is putting efforts into reducing tobacco consumption. For instance, flavoured cigarettes were banned during the review period while a ban on ... Read More
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Wearing Apparel Market in Lithuania to 2027
... from 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with ... Read More
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Bath and Shower in Lithuania
... which make up over a quarter of the total bath and shower landscape in Lithuania. Liquid soap and hand sanitiser had performed well during the previous years, with the strong performance driven by recommendations that ... Read More
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Fragrances in Lithuania
... when going to work, socialising or attending special events, consumers wore fragrances less and did not need to replenish their stock. While sales failed to recover in 2021, moving into 2022, there was a significant ... Read More
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Colour Cosmetics in Lithuania
... in 2022. However, despite make-up and nail products being highly dependent on out-of-home activities, including office work, formal ceremonies and business events, colour cosmetics only slightly oversold pre-pandemic value size, pointing towards the natural less-is-more ... Read More
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Sun Care in Lithuania
... led by the tanning category, suggesting that consumers bought self-tanning products more often than pre or after suns, and started to sunbathe less as self-tanning can present quicker artificial tanning results. Local niche beauty and ... Read More
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Oral Care in Lithuania
... strongly related to the return of pre-COVID-19 routines, with consumers spending more time outside of the household, meeting their co-workers, friends and relatives while attending more gatherings and events. In addition, with a mouth-covering mask ... Read More
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Baby and Child-Specific Products in Lithuania
... products. Moving into 2022, the landscape recorded positive growth, primarily driven by mid and premium-price hair and skin care products, with parents paying more attention to derma cosmetics and skin-friendly products, especially those helping to ... Read More
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Depilatories in Lithuania
... and other mid-or long-term depilation methods. Hair removal services gained a lot of popularity in 2022 as beauty salons increased their influencer marketing spending, which was widely seen across social media platforms. This increased the ... Read More
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Hair Care in Lithuania
... salon hair care sales in 2022. In parallel to strengthened knowledge of skin-friendly ingredients, consumers have become increasingly educated about the effectiveness of professional hair care. As such, many affluent consumers are increasingly looking for ... Read More
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Premium Beauty and Personal Care in Lithuania
... A noticeable increase in consumer knowledge of beauty products and skin-friendly ingredients predominantly drove premiumisation growth. This knowledge base was boosted during the outbreak of COVID-19, when consumers spent more time within the household, turning ... Read More
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Skin Care in Lithuania
... seclusion, during which some consumers actively strengthened their knowledge of skin care products and the fundamentals of a face care routine. As consumers continued to work from home, they maintained the skin care rituals they ... Read More
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Beauty and Personal Care in Lithuania
... inflation concerns and multiple unit price increases over the year, consumption remained strong, with a slight decrease aligning to the beginning of the war in Ukraine, which predominantly led to supply chain challenges and retail ... Read More
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Deodorants in Lithuania
... for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social conditions ... Read More
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Men's Grooming in Lithuania
... as fragrances. As such, sales of fragrances did not increase during the Christmas season of 2021, as consumers opted for other types of products for gifting. However, in 2022, men’s fragrances were the leading product ... Read More
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Mass Beauty and Personal Care in Lithuania
... saw in-store traffic peaking after COVID-19. Despite the strong mass market performance, premiumisation led in 2022, with mass market players, such as L’Oréal Baltic SIA and Biok Laboratorija UAB, continuously increasing their premium share to ... Read More
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Grocery Retailers in Lithuania
... has grown due to refugees from Ukraine. This has led to an increase in value sales terms for Lithuanian grocery stores, as demand for food and other goods has risen. Furthermore, the energy and cost ... Read More
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Direct Selling in Lithuania
... customers and remain relevant. This shift to the digital space improved the customer experience and resulted in an increase in sales. Euromonitor International's Direct Selling in Lithuania report offers insight into key trends and developments ... Read More
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Retail in Lithuania
... retail offline, thanks to their best price-value options. Additionally, digitalisation continues to shape Lithuanian retail, with retail e-commerce still displaying double-digit growth. Indeed, the convenience and variety of online shopping has made it increasingly attractive ... Read More
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Non-Grocery Retailers in Lithuania
... to offline stores, indicating a growing interest in traditional shopping methods. This shift in consumer behaviour could be attributed to a desire for more personalised and immersive shopping experiences, as well as the convenience of ... Read More
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Retail E-Commerce in Lithuania
... growing pool of customers, retail e-commerce continued to record value sales growth in 2022. Additionally, retail e-commerce often offers better prices than retail offline, making it an attractive option during economic uncertainty. Euromonitor International's Retail ... Read More
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Lithuania Wearing Apparel Market Outlook (2016-2027)
... 2016 to 2022 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Lithuania Jewellery Market Outlook (2016-2027)
... 2022 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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