Category: Consumer Goods
Pakistan Consumer Goods
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Depilatories in Pakistan
... media tutorials promoting at-home waxing and shaving routines further supported category demand. Euromonitor International's Depilatories in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Sun Care in Pakistan
... damage, encouraged more consumers, particularly urban women and younger demographics, to incorporate SPF into their everyday regimens. Lightweight, non-greasy products gained popularity, as did products offering additional skin benefits, such as moisturisation, brighte... Euromonitor International's ... Read More
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Deodorants in Pakistan
... a broader shift toward perceived value for money. Euromonitor International's Deodorants in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Baby and Child-Specific Products in Pakistan
... Key drivers included baby shampoos, oils, and bath products with herbal or “no tears” formulations. Growth in baby wipes and body washes reflected evolving hygiene habits and convenience preferences, particularly in urban centres. Euromonitor International's ... Read More
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Bath and Shower in Pakistan
... for products with natural, antibacterial and herbal claims, as concerns over skin sensitivity and water quality grew. Bar soaps offering germ protection and skin care benefits saw a strong uptake in the year, while body ... Read More
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Skin Care in Pakistan
... cleansers, remained the mainstay of the category. However, demand for products offering additional benefits, including sun protection, hydration, and brightening, gained momentum, particularly among urban millennials and Gen Z consumers. Euromonitor International's Skin Care in ... Read More
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Fragrances in Pakistan
... left by costly imports?. High import duties (now 25% GST on perfumes) and a weak currency drove this localisation, with companies such as Junaid Jamshed even establishing a domestic perfume factory?. Consumers enthusiastically embraced these ... Read More
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Beauty and Personal Care in Pakistan
... year, consumers increasingly prioritised value-for-money, leading to greater demand for large packaging sizes, multi-benefit products, and herbal/halal-positioned items. Euromonitor International's Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and ... Read More
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Colour Cosmetics in Pakistan
... and products tailored to local needs, such as foundations for Pakistani skin tones. Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Premium Beauty and Personal Care in Pakistan
... and skin care. Euromonitor International's Premium Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Hair Care in Pakistan
... sales, but consumer preferences continued to evolve toward products offering additional benefits, including anti-hair loss, dandruff control, smoothness, and shine. Euromonitor International's Hair Care in Pakistan report offers a comprehensive guide to the size and ... Read More
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Mass Beauty and Personal Care in Pakistan
... like bar soaps, skin care creams, and hair oils. Many consumers sought multi-benefit products, including fairness + SPF, or herbal shampoo + conditioner, to reduce spending. Meanwhile, private label and smaller local brands gained ground ... Read More
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Men's Grooming in Pakistan
... strong traction among urban and semi-urban consumers, reflecting evolving perceptions of male grooming as an essential part of self-care rather than a luxury. The increased visibility of local and international influencers, actors, and athletes promoting ... Read More
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Oral Care in Pakistan
... while whitening, anti-cavity, and herbal variants performed strongly. Price sensitivity remained a key factor in the year, making mainstream brands that offer functional benefits at affordable prices the most popular choices. Euromonitor International's Oral Care ... Read More
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Wipes in Pakistan
... cleansing wipes. Retail current value sales remained flat across categories. Facial cleansing wipes accounted for the highest retail volume sales and growth. Meanwhile, baby wipes posted the highest retail value growth, supported by high, if ... Read More
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Away-From-Home Tissue and Hygiene in Pakistan
... the reopening of offices, hotels and educational institutions in the post-Coronavirus (COVID-19) period. Hotels in the northern regions of the country and urban offices have been key drivers of the demand for AFH tissue, as ... Read More
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Tissue and Hygiene in Pakistan
... stimulated dynamic value sales rises. Nonetheless, tissue and hygiene faced several challenges, due to rising costs of raw materials like pulp and paper, as well as the depreciation of the local currency. These factors increased ... Read More
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Menstrual Care in Pakistan
... by still high inflation. Towels remained the largest category within menstrual care, with demand rising due to their essential nature and strong brand penetration. Always (Procter & Gamble Pakistan) and Butterfly (Santex Products) remained the ... Read More
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Nappies/Diapers/Pants in Pakistan
... of the review period. This helped new born nappies/diapers to post the highest and fastest-growing retail volume and value sales in 2024. Meanwhile, a rising demand for premium products reflected a growing trend among parents, ... Read More
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Retail Tissue in Pakistan
... volume and value growth. Retail tissue, such as toilet paper, facial tissues, napkins and paper towels, gained awareness and popularity as more consumers moved to cities and other urban areas and incomes rose. Consumers have ... Read More
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Pakistan: Luggage and Bags Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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Pakistan: Air Conditioners Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the air conditioners market in Pakistan and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Pakistan: Living Room Furniture Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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Pakistan: Town Footwear Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Pakistan: Women Underwear Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the women underwear market in Pakistan and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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