Category: Consumer Goods
Nigeria Consumer Goods
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Appliances and Electronics Specialists in Nigeria
... addition, the sharp increase in electricity tariffs – up to 200% – has dampened demand for energy-intensive products. To boost sales despite these pressures, specialist retailers are expanding Buy Now Pay Later (BNP... Euromonitor International's ... Read More
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Retail in Nigeria
... broader economic reform programme, triggered sharp increases in fuel prices, exacerbating an already inflationary environment and significantly raising operational costs for retailers. These factors, coupled with steep currency depreciation and persistent electricity s... Euromonitor International's ... Read More
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Supermarkets in Nigeria
... physical expansion strategies, instead focusing on partnerships with delivery platforms such as Glovo to boost reach. These efforts helped supermarkets maintain an edge over hypermarkets and convenience stores, despite economic headwinds. Nevertheless, d... Euromonitor International's ... Read More
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Health and Beauty Specialists in Nigeria
... in skincare, especially products with natural ingredients, helped cushion the impact. Consumers increasingly sought items with fewer harmful chemicals, such as those containing vitamins and botanical extracts. Despite competition from grocery retailers... Euromonitor International's Health ... Read More
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Direct Selling in Nigeria
... able to distinguish their offerings through multi-level marketing and personalised engagement. However, performance was negatively impacted by the high inflation rate, depreciation of the Naira, and shrinking disposable incomes, which led many consumers to seek ... Read More
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General Merchandise Stores in Nigeria
... linked to elevated fuel prices. As many consumers prioritised essential goods and shopped closer to home, footfall declined. The channel also faced intensified competition from both specialist stores and e-commerce platforms offering greater convenien... Euromonitor ... Read More
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Apparel and Footwear Specialists in Nigeria
... depend on either imported goods or imported textiles for local production. As a result, although value sales rose in current terms, growth remained negative in constant terms. Informal retail channels – particularly second-hand markets and ... Read More
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Discounters in Nigeria
... options, allowing discounters to position themselves as attractive alternatives to traditional and modern retail. By expanding private label offerings that are locally sourced, discounters minimised reliance on costly imports and appealed to budge... Euromonitor International's ... Read More
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Hypermarkets in Nigeria
... Investment in new outlets was constrained, keeping hypermarkets underpenetrated and allowing other formats, such as supermarkets and discounters, to grow more rapidly. Furthermore, online marketplaces have gained traction by offering... Euromonitor International's Hypermarkets in Nigeria ... Read More
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Convenience Retailers in Nigeria
... retail value sales remained under pressure in constant terms. Convenience stores also faced growing competition from discounters, which continued to attract price-sensitive consumers with more affordable offers. Additionally, the widespread presence of traditional ret... Euromonitor ... Read More
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Retail E-Commerce in Nigeria
... accessibility, and the emergence of on-demand delivery platforms such as Glovo have supported the channel’s expansion. Fintech-led innovations in mobile payments further boosted consumer trust in online transactions... Euromonitor International's Retail E-Commerce in Nigeria report ... Read More
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Home Products Specialists in Nigeria
... consumer confidence and shrinking disposable incomes. Home improvement stores struggled the most, with declining outlet numbers amid cautious consumer spending. In contrast, demand for furnishings persisted among affluent urban consumers, supported by growing urbanis... Euromonitor ... Read More
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Retail Adult Incontinence in Nigeria
... to Nigeria. The increase in value sales was accompanied by a decline in volume sales as some consumers sought more affordable alternatives during a time of rising costs. Euromonitor International's Retail Adult Incontinence in Nigeria ... Read More
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Retail Tissue in Nigeria
... sales throughout the year. Some of Bel Impex toilet paper products are made from recycled materials, and the player strategically positioned these products at lower prices to cater to the needs of price-conscious consumers. As ... Read More
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Away-From-Home Tissue and Hygiene in Nigeria
... does the need for away-from-home tissue products, particularly toilet paper and napkins. Patronage in hotels and restaurants saw strong growth during the year, with top establishments like Transcorp Hilton reporting a 61% increase in revenue ... Read More
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Nappies/Diapers/Pants in Nigeria
... increased costs of imported raw materials, foreign exchange instability, and the devaluation of the local currency, which has reduced consumer purchasing power. As a result, many consumers sought cheaper alternatives, such as reusable nappies, while ... Read More
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Wipes in Nigeria
... as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers ... Read More
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Menstrual Care in Nigeria
... traditional menstrual care with reusable pads, perceiving these to be impractical due to the time required for washing, or unhygienic. However, the decline in consumer purchasing power led to a decrease in sales volume of ... Read More
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Tissue and Hygiene in Nigeria
... high inflation, which led to a significant hike in product prices. Price increases led consumers to reach for more affordable products throughout 2024, while others cut down on non-essential items. Euromonitor International's Tissue and Hygiene ... Read More
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Nigeria: Air Fryers Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the air fryers market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Nigeria: Board Games Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the board games market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Nigeria: Bicycles Market - Analysis, Size, Trends, Consumption, and Forecast
... medium term. The report provides a strategic analysis of the bicycles market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market. ... Read More
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Nigeria: Kitchen Furniture Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the kitchen furniture market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Nigeria: Smart Speakers Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the smart speakers market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Nigeria: Air Conditioners Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the air conditioners market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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