Category: Consumer Goods
Nigeria Consumer Goods
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Discounters in Nigeria
... consumers were hesitant to buy in bulk and this dampened volume sales for discounters, in spite of their affordable price. Those consumers who did buy in bulk chose to shop in outdoor markets, where price ... Read More
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Supermarkets in Nigeria
... they can buy a range of products in one place, and can also save money by buying in larger pack sizes, which are usually sold at a lower price per unit. In addition, the channel ... Read More
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Hypermarkets in Nigeria
... of non-grocery items. In addition, one of the Next Cash & Carry stores was forced to close, due to a major fire in December 2021, and remained closed in 2022. Also, there were no further ... Read More
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Direct Selling in Nigeria
... global shortages of key products. On top of this, further depreciation of the naira made imported goods very expensive and many products within direct selling are imported. With such high inflation, consumers prioritised essential goods ... Read More
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Retail E-Commerce in Nigeria
... unbanked population also able to make payments through the telecommunication companies networks MTN and Airtel and their network of agents. Appliance and electronics is by far the largest product area in terms of value sales, ... Read More
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Retail in Nigeria
... the Nigerian oil industry did not benefit as much as it could have from elevated global oil prices as output was low due to infrastructure deficiencies and on the other hand, the economy was negatively ... Read More
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Nappies/Diapers/Pants in Nigeria
... led to steep hikes in average unit prices, which boosted current value growth in the category significantly. Euromonitor International's Nappies/Diapers/Pants in Nigeria report offers a comprehensive guide to the size and shape of the market ... Read More
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Retail Adult Incontinence in Nigeria
... increase in the elderly population, with the population aged 65+ increasing by 2% in 2022. A good proportion of this age group suffer from incontinence and receive recommendations to use such products from medical care ... Read More
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Retail Tissue in Nigeria
... spending power. Unit prices of retail tissue brands also increased due to significant rise in production costs, particularly as imported raw materials were impacted by a continuing depreciation of the local currency. Current value sales ... Read More
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Away-From-Home Tissue and Hygiene in Nigeria
... tissue and hygiene as foodservice restaurant chains, hotels, office complexes and healthcare facilities, where away-from-home tissue products are considered more essential than when at home, boosted consumption. This follows on from a trend seen across ... Read More
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Tissue and Hygiene in Nigeria
... declined in volume or saw only weak volume growth but current retail value increased on the back of price hikes. Hygiene categories performed better than tissue categories as a result of being considered being more ... Read More
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Sanitary Protection in Nigeria
... Whilst inflation in the overall economy limited consumer spending power, unit prices for sanitary protection products increased, impacting affordability. On the other hand, this rise in average unit prices saw current value growth increase. Strong ... Read More
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Wipes in Nigeria
... local consumers to reduce consumption. The largest category of wipes in Nigeria, baby wipes, saw moderate volume decline despite a volume increase for its complementary category, nappies/diapers/pants, since wipes can be replaced with water, if ... Read More
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Hosiery in Nigeria
... new hosiery when necessary. Hosiery is also not generally an essential product in Nigeria due to the hot climate. Many consumers prefer not to wear socks except on formal occasions or for sports activities. Nevertheless, ... Read More
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Footwear in Nigeria
... power whilst footwear brands were forced to increase prices, due to the same inflationary pressures as well as the continuing depreciation of the local currency. Many consumers resorted to second-hand or cottage industry products that ... Read More
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Apparel and Footwear in Nigeria
... the COVID-19 pandemic. In particular, high inflation severely limited consumer purchasing power, whilst the continuing depreciation of the local currency led to substantial price increases on all apparel and footwear products. Whereas 2021 had seen ... Read More
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Womenswear in Nigeria
... rise in 2022 driven by higher operating costs and the depreciation of the local currency which has made imports more expensive. The higher cost of living has forced consumers to focus on essentials or to ... Read More
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Menswear in Nigeria
... from lower purchasing power as consumers struggled with higher costs of living. The depreciation of the local currency has been pushing up prices due to rising import costs alongside higher operating costs for retailers. Many ... Read More
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Childrenswear in Nigeria
... and the depreciation of the Naira reduced profit margins. Childrenswear saw a much weaker performance than menswear and womenswear as purchasing brand new childrenswear products is considered a less essential item than men’s and women’s ... Read More
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Sportswear in Nigeria
... focus on only essential apparel. Sportswear is often considered a luxury product in Nigeria and therefore it witnessed a slower rate of growth than non-sportswear apparel and footwear. Traditionally, sportswear brands are high price products, ... Read More
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Jeans in Nigeria
... spending power was weakened by high inflation, the average price of jeans rose significantly due to the depreciation of the local currency. This curbed spending on apparel and footwear, including on jeans. Many consumers turned ... Read More
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Apparel Accessories in Nigeria
... unit prices. High inflation had a deep impact on purchasing power, forcing consumers to restrict spending to just the essentials or seek cheap alternatives, such as those found through informal marketplaces. There was a reduction ... Read More
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Africa Sports Equipment and Apparel Market - By Sports Type (Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports, Winter Sports, Watersports, Others); By Product Type (Equipment, Apparel); By Distribution Channel (Online, Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... (Online, Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029 Africa Sports Equipment and Apparel Market Expand at Steady CAGR of 4.5% During ... Read More
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Nigeria Food and Grocery Retail Market Summary, Competitive Analysis and Forecast, 2017-2026
... 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The food & grocery retail market includes ... Read More
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Bleach in Nigeria
... such as surface care. The background in terms of inflation this is that the Nigerian oil industry did not benefit as much as it could have from elevated global oil prices in 2022 as output ... Read More
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