Category: Consumer Goods
Middle East Consumer Goods
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Oral Care in Saudi Arabia
... oral care brands promoting better hygiene habits. Increased access to oral health information through social media and online sources has further boosted awareness. With a rising focus on physical appearance, supported by the growing influence ... Read More
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Premium Beauty and Personal Care in Saudi Arabia
... influence of social media, global beauty trends, and promotional offers has made premium products more accessible and appealing. However, the segment continues to face growing competition from dermatology clinics, beauty centres, and salons, which... Euromonitor ... Read More
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Men's Grooming in Saudi Arabia
... and a strong consumer preference for high-quality scents. Fragrance plays a vital role in daily grooming and social identity, with many men investing in premium options that reflect status, personality, and tradition. Demand for premium ... Read More
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Beauty and Personal Care in Saudi Arabia
... have also been boosted by urbanisation, climate factors, and digital engagement in several categories. Moreover, health conscious consumers are investing in dermocosmetics, while consumers across the board are gravitating towards natural, organic, and sustainab... Euromonitor ... Read More
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Beauty and Personal Care in Jordan
... due to the Israel-Hamas war, which resulted in a notable shift toward local alternatives. Euromonitor International's Beauty and Personal Care in Jordan report offers a comprehensive guide to the size and shape of the market ... Read More
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Sun Care in Israel
... was up slightly from the previous year. Buoyant demand was underpinned by rising awareness of the negative health effects of frequent and prolonged exposure to UV rays. The heightened risk of skin cancer is the ... Read More
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Skin Care in Saudi Arabia
... especially amongst younger consumers who are strongly influenced by social media, has made skin care a key part of daily personal care routines. Support from dermatologists, social media influencers, and product education has made a ... Read More
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Skin Care in Israel
... pronounced in value terms, partly because trading down to cheaper options was widespread, but also due to a gradual reduction in inflation over the course of the year. However, the same trends helped to ensure ... Read More
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Colour Cosmetics in Israel
... scope for price competition and bolstered consumer confidence and purchasing power, hence volume growth accelerated slightly from 2023. An uptick in overall demand was also supported by favourable demographic factors, rising image-consciousness and the growing ... Read More
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Beauty and Personal Care in Kuwait
... to beauty and personal care in Kuwait in 2024, with consumers focusing more on discounts and promotions rather than trading down to cheaper brands or cutting down their spending. Euromonitor International's Beauty and Personal Care ... Read More
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Beauty and Personal Care in Israel
... cost-of-living pressures and heightened economic uncertainty related to the country’s war against Hamas. These conditions prompted many people to try to save money by purchasing non-essential product types less frequently or not at all, and ... Read More
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Sun Care in Saudi Arabia
... in 2024, value sales remained well over double what they were at the beginning of the review period in current terms. The overall trend, then, is a steep upward climb, which is being driven by ... Read More
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Fragrances in Israel
... discretionary spending due to elevated inflationary pressures and economic uncertainty arising from the war against Hamas. The negative impact of this behaviour was greater than in many areas of the local beauty and personal care ... Read More
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Baby and Child-Specific Products in Saudi Arabia
... by growing health and hygiene awareness, with increasingly health conscious parents prioritising their children's wellbeing. Economic growth and rising disposable incomes have enabled families to invest in premium and specialised products, particularly dermocosmetics. Social media ... Read More
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Fragrances in Saudi Arabia
... incomes, allowing local consumers to invest in luxury fragrances. In addition, the booming tourism sector has sparked interest in traditional Arabian perfumes amongst visitors. Furthermore, the rise of e-commerce and social media has expanded the ... Read More
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Premium Beauty and Personal Care in Israel
... by heightened economic uncertainty and elevated inflationary pressures related to the country’s war against Hamas, which made consumers more inclined to rein in discretionary spending. Imported brands were particularly hard hit by this behaviour after ... Read More
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Men's Grooming in Israel
... price competition and bolstering consumer confidence and purchasing power, volume growth was up modestly on the previous year. This improvement was also supported by rising image-consciousness among Israeli men, particularly younger demographics who are regularly ... Read More
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Deodorants in Israel
... economic uncertainty linked to the war against Hamas, which made consumers inclined to use these products more sparingly and switch to cheaper varieties. Such behaviour was further encouraged by substantial hikes in unit prices, particularly ... Read More
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Baby and Child-Specific Products in Israel
... Israel-Hamas war and the security crisis in the Red Sea led many consumers to try to save money by trading down to cheaper varieties and purchasing certain items less frequently. Sales were further depressed by ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
... and an increasing emphasis on personal grooming and self-care amongst consumers. The country’s strong economy and government initiatives, such as Vision 2030, have boosted consumer confidence and spending, while mass brands continue to offer affordable, ... Read More
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Bath and Shower in Israel
... current value sales slow in 2024. Nonetheless, it continued to perform solidly overall, as these products are relatively inexpensive and certain types are considered household essentials. Favourable demographic trends and increased hygiene-consciousness in the wake ... Read More
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Bath and Shower in Saudi Arabia
... and wellness in Saudi Arabia, combined with the impact of harsh climate conditions, has continued to support demand in for bath and shower products. Consumers are increasingly prioritising effective cleansing solutions that not only address ... Read More
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Hair Care in Saudi Arabia
... and dryness, has led to greater demand for products that protect and nourish hair, such as shampoos, conditioners, and treatments. In addition, a rise in disposable income, changing consumer preferences, and a growing emphasis on ... Read More
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Deodorants in Saudi Arabia
... heightened awareness amid the spread of diseases and viruses, which has also made effective odour control a priority. In addition, the harsh climate conditions in the Kingdom create a practical need for reliable deodorant products. ... Read More
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Beauty and Personal Care in Oman
... particularly within colour cosmetics, skin care and deodorants. Independent brands emphasising their use of natural and vegan ingredients gained competitive advantage by appealing to increasingly health-conscious consumers. Euromonitor International's Beauty and Personal Care in Oman ... Read More
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