Category: Consumer Goods
Malaysia Consumer Goods
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Men's Grooming in Malaysia
... grooming products and routines and the offer of specialised products. As a result, the categories of men’s grooming in Malaysia registered strong-to-dynamic retail volume and current value growth in 2024. Euromonitor International's Men's Grooming in ... Read More
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Bath and Shower in Malaysia
... partly due to inflationary pressure on prices, but also a premiumisation trend in bath and shower. The entrance of many brands with premium positioning was supported by the opening of standalone outlets nationwide. Brands like ... Read More
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Beauty and Personal Care in Malaysia
... influence demand and retail value sales development, it was slower than in 2022 and 2023. This helped retail volume sales to grow at a slightly higher rate in 2024, compared with 2023. While the growth ... Read More
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Skin Care in Malaysia
... Malaysian consumers can choose from wide arrays of mass and premium brands, which showcase strong efficacy, with many players highlighting the benefits of ingredients backed by scientific research. Euromonitor International's Skin Care in Malaysia report ... Read More
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Oral Care in Malaysia
... power toothbrushes. Younger generations, with improved education levels and higher product awareness, are switching from manual toothbrushes to power toothbrushes, especially as there are more affordable options than before. This development is supported by the ... Read More
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Deodorants in Malaysia
... at the end of the review period. This was partly due to inflationary pressure on prices, although the rise in the offer of and demand for deodorants with natural/organic ingredients also boosted retail value sales. ... Read More
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Cat Food in Malaysia
... single-person households, smaller households and childless couples is encouraging more people to keep cats as pets. This trend is also changing the way people see their pets, with cats increasingly being treated as a member ... Read More
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Baby and Child-Specific Products in Malaysia
... functions to offer better quality items for their children and babies. This helped to sustain strong retail volume and especially value growth, despite a declining birth rate in Malaysia. Euromonitor International's Baby and Child-specific Products ... Read More
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Other Pet Food in Malaysia
... the other categories only seeing modest sales. However, sales of fish food are under pressure due to a decline in the pet fish population in 2024-2025. Fish typically have specific maintenance requirements and with busy ... Read More
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Pet Care in Malaysia
... Cat owners are also becoming increasingly aware of the importance of nutrition for their cat. Furthermore, with cats increasingly being treated as companions, owners are showing a preference for feeding them cat food with human-grade ... Read More
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Pet Products in Malaysia
... around the importance of maintaining a pet’s health and wellbeing. Pet owners are also increasingly concentrating on good hygiene practices while also using pet dietary supplements to ensure their pets remain healthy and live a ... Read More
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Sun Care in Malaysia
... sun care products to product themselves and their offspring from harmful UV rays in light of higher temperatures in a traditionally hot climate. Thus, the dominant category sun protection, aftersun and baby and child-specific sun ... Read More
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Depilatories in Malaysia
... ground and shares to women’s razors and blades. This performance was partly due to women’s razors and blades seeing more new product launches, in comparison with hair removers/bleaches, towards the end of the review period. ... Read More
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Fragrances in Malaysia
... men’s fragrances and premium women’s fragrances boosted retail value sales increments. Nonetheless, mass men’s fragrances and mass women’s fragrances also witnessed fast growth at the end of the review period to ensure a strong performance ... Read More
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Colour Cosmetics in Malaysia
... prices pushed retail value sales, innovative product features and hybrid functions, such as sun protection combined with colour cosmetics and skin care combined with colour cosmetics, played key roles. Euromonitor International's Colour Cosmetics in Malaysia ... Read More
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Mass Beauty and Personal Care in Malaysia
... drawn to mass brands in beauty and personal care, including bath and shower, colour cosmetics, deodorants and many other ranges, as they searched for affordable products. Inflation exerted upward pressure on prices and retail current ... Read More
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Premium Beauty and Personal Care in Malaysia
... and strong performances of skin care, colour cosmetics and fragrances. These categories posted fast retail current value growth, led by premium colour cosmetics, slightly ahead of fragrances and the leading category skin care. These product ... Read More
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Hair Care in Malaysia
... spa treatments, availing themselves of the larger number of quality conditioners and treatments available in the serum format. Meanwhile, one of the latest Guardian stores in Malaysia features a first-of-its-kind Salon-At-Home hair care section, powered ... Read More
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Dog Food in Malaysia
... dogs they are switching away from feeding their pets home cooked food or table scraps, with this trend also being linked to the fact that dog owners are cooking less at home. Moreover, when it ... Read More
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Malaysia Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
... achieving a CAGR of 27.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.1% during 2025-2030. By the end of 2030, the social commerce sector is ... Read More
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Online On-demand Home Services Market in Malaysia 2025-2029
... period. The report on the online on-demand home services market in Malaysia provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The ... Read More
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Discounters in Malaysia
... and formats like discounters. This trend drove the opening of more new outlets and accelerated retail current value growth, compared with 2023. The opening of new outlets increased the visibility of discounters, with a special ... Read More
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Hypermarkets in Malaysia
... discouraged consumers from spending time outside of the home, unless absolutely necessary. This resulted in a massive shift among the Malaysian population, away from travelling to hypermarkets for fortnightly or monthly shopping trips and towards ... Read More
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Appliances and Electronics Specialists in Malaysia
... were informed by a consumer shift to e-commerce in search of lower prices or special deals on consumer appliances and electronics. However, it should be noted that retail current value sales remained well above the ... Read More
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Nappies/Diapers/Pants in Malaysia
... prices to capture market share. Local consumers frequently stock up on diapers during sales campaigns when products are cheaper, especially as the convenience of online shopping has increased access to various brands and price ranges. ... Read More
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