Category: Consumer Goods
Estonia Consumer Goods
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Sun Care in Estonia
... to the growing links between sun exposure, ageing, and skin sensitivity. Warmer summers, rising skin cancer awareness, and more dermocosmetic launches helped drive modest value gains despite the flat performance in volume terms. Euromonitor International's ... Read More
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Bath and Shower in Estonia
... and scents. Consumers largely stuck with familiar products, but rising awareness around hygiene and skin comfort nudged some toward more moisturising and sensitive-skin options, particularly in liquid soaps. Pricing also played a role in lifting ... Read More
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Depilatories in Estonia
... purchases during the spring and summer. Supermarkets and discounters helped push volume sales through multi-pack promotions, while consumers sought affordable, no-fuss solutions for at-home grooming. Euromonitor International's Depilatories in Estonia report offers a comprehensive guide ... Read More
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Baby and Child-Specific Products in Estonia
... care items. Parents remained focused on safety, skin sensitivity, and practicality, favouring trusted products that deliver gentle cleansing and moisture. Growth was supported by slightly higher unit prices, better-quality packaging, and some trading up to ... Read More
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Oral Care in Estonia
... consistent, small upgrades, like switching to enamel-protective or sensitive-reducing toothpaste, helped lift value sales. Innovation in premium formats and stronger promotional activity also played a role, especially in the lead-up to holiday periods. Euromonitor International's ... Read More
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Beauty and Personal Care in Estonia
... products with added skin care benefits or gentle formulations. Demand for SPF-infused moisturisers, sensitive-skin cleansers, and premium cleansing wipes gained traction, particularly among urban shoppers. Brands like La Roche-Posay and Vichy continued to perfo... Euromonitor ... Read More
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Men's Grooming in Estonia
... staples, like shaving products and face washes. Younger men are beginning to pay more attention to skin care and fragrances, moving beyond just functionality and signalling a gradual shift in grooming habits. Euromonitor International's Men's ... Read More
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Fragrances in Estonia
... showed a greater willingness to spend on well-known scent profiles and recognisable brands, while limited editions and seasonal gift sets further lifted value sales. The rise of niche fragrances discovered online also played a supporting ... Read More
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Premium Beauty and Personal Care in Estonia
... shoppers showed increased willingness to invest in targeted products, particularly those linked to skin care performance, anti-ageing, and sensory appeal. Premium skin care saw strong demand for serums, moisturisers with active ingredients, and dermoc... Euromonitor ... Read More
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Hair Care in Estonia
... basic shampoo and conditioner, but showed a growing openness to added-value products like anti-frizz treatments, scalp-soothing formulas, and colour-protective care. Brands such as L’Oréal Elvital and Pantene Pro-V responded with more targeted SKUs, often supported ... Read More
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Colour Cosmetics in Estonia
... and tinted balms taking priority. Consistent demand was evident in facial make-up and lip colour, with BB creams and multi-use products performing particularly well. Euromonitor International's Colour Cosmetics in Estonia report offers a comprehensive guide ... Read More
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Skin Care in Estonia
... creams, and formulas for sensitive skin. Many consumers looked for gentle, skin-friendly options that still felt effective and easy to use. Brands with a clean image and dermatologist backing, like CeraVe, La Roche-Posay, and Vichy, ... Read More
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Deodorants in Estonia
... in long-lasting protection and aluminium-free variants helped lift average spend. As everyday routines and commuting returned to pre-pandemic patterns, deodorant became a regular basket item again. Euromonitor International's Deodorants in Estonia report offers a comprehensive ... Read More
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Retail Adult Incontinence in Estonia
... around incontinence fades, people are more comfortable buying them. Education on incontinence care has also improved, encouraging more people to seek reliable solutions. In addition, manufacturers are making products more discreet, comfortable, and skin-friendly, which ... Read More
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Nappies/Diapers/Pants in Estonia
... having children, resulting in fewer births and, consequently, reduced demand for nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Retail Tissue in Estonia
... showed a growing preference for premium and eco-friendly options, including soft, multi-ply, and recycled tissue, increasing average spend in the category. Strong supermarket promotions and the expansion of private label further contributed to growth in ... Read More
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Tissue and Hygiene in Estonia
... driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to normal, growth is now in line with pre-pandemic levels. Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive ... Read More
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Wipes in Estonia
... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More
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Menstrual Care in Estonia
... pads, biodegradable tampons, and reusable options like menstrual cups and period underwear are available in the market, they remain niche as consumers primarily focus on value. Euromonitor International's Menstrual Care in Estonia report offers a ... Read More
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Away-From-Home Tissue and Hygiene in Estonia
... hygiene products has increased in hotels, workplaces, and restaurants. Consumers also expect higher hygiene standards; therefore, businesses are investing in higher-quality and eco-friendly options. Additionally, stricter regulations and a growi... Euromonitor International's Away-from-Home Tissue and ... Read More
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Rx/Reimbursement Adult Incontinence in Estonia
... access the products they need. Hospitals and healthcare providers are also recommending high-quality, medical-grade options, increasing demand. As awareness grows and support improves, more people are taking advantage of reimbursement sch... Euromonitor International's Rx/Reimbursement adult ... Read More
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Estonia: Luxury Cosmetics and Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report ... Read More
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Estonia: Air Conditioners Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the air conditioners market in Estonia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Estonia: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Estonia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Estonia: Action Figures Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the action figures market in Estonia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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