Published: Last 3 Months Region: All Regions Africa Tunisia -
Rtds in Tunisia
Volume sales of RTDs continued to rise rapidly in Tunisia in 2024. With the introduction of several new brands such as Pantha Whisky Cola and Pantha Vodka Energy, demand accelerated among younger consumers especially. Euromonitor International's RTDs in Tunisia report offers a comprehensive guide to ... Read More
-
Beer in Tunisia
Beer in Tunisia saw an only slight increase in volume sales in 2024, with demand fairly stagnant. Off-trade sales were stronger than on-trade as a result of product price hikes in bars and restaurants, prompting many local consumers to drink beer at home instead. Despite economic strife, Tunisian co ... Read More
-
Need some help finding the right information ?Verify before you buy
or call us
US toll free: 800.298.5699
Worldwide: +1.240.747.3093
-
Wine in Tunisia
Total volume sales for wine declined in Tunisia 2024. The overall fall was mainly thanks to the decrease of on-trade wine, with reduced quantities of still light grape wine distributed under the control of Tunisian ministry of Agriculture. The demand for wine in hotels, restaurants and bars fell ami ... Read More
-
Alcoholic Drinks in Tunisia
Overall alcoholic drinks in Tunisia recorded a slight increase in terms of total volume sales in 2024, despite the ongoing economic crisis. Growth was driven by several factors, including rising demand for mass brand variants across all categories. Value sales also improved in 2024, supported by pri ... Read More
-
Spirits in Tunisia
Spirits in Tunisia rose in volume terms in 2024, driven by sales in supermarkets and other off-trade retailers, as well as a notable increase in the number of mass brands. Amid economic uncertainty, Tunisian consumers are shifting towards mass brands in spirits. Euromonitor International's Spirits i ... Read More
-
Baby and Child-Specific Products in Tunisia
Baby and child-specific products in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased moderately, supported by continuing population growth. Families are generally having a small number of children and this enables parents to spend more on produc ... Read More
-
Men's Grooming in Tunisia
Men’s grooming registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Increasing urbanisation, as well as a growing influence of Western culture also led to an increased interest in grooming, wi ... Read More
-
Mass Beauty and Personal Care in Tunisia
Mass beauty and personal care continued to account for significantly more value sales than premium. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also continually innovat ... Read More
-
Hair Care in Tunisia
Hair care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Hair care is a significant product in Tunisia and there is a constant flow of product launches to keep consumers engaged. Standar ... Read More
-
Fragrances in Tunisia
Fragrances, registered both healthy current and constant value growth in Tunisia in 2024. However, volume growth was more muted, as high prices dampened growth somewhat. However, premium fragrances continued to account for most value sales and also registered higher value growth. Mass unisex fragran ... Read More
-
Beauty and Personal Care in Tunisia
While beauty and personal care in Tunisia registered double-digit percentage current value growth, constant value growth was more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as Tunisia grapples with persistent drought and exte ... Read More
-
Premium Beauty and Personal Care in Tunisia
Premium beauty and personal care in Tunisia registered healthy current value growth in 2024. With inflation easing, this supported value growth. As such, consumers with higher disposable incomes were willing to invest in luxury beauty products for their perceived quality and effectiveness. However, ... Read More
-
Sun Care in Tunisia
Sun care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, there is increasing awareness of the importance of sun protection and as such sun care is also increasingly being wor ... Read More
-
Skin Care in Tunisia
Skin care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, more women are working outside the home and therefore have more disposable income, and this also supported value sal ... Read More
-
Deodorants in Tunisia
Deodorants registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Consumers groups that drove growth included teenagers and students, as well as increasing as consumers in more rural areas. Deod ... Read More
-
Bath and Shower in Tunisia
Bath and shower in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased slightly, supported by continuing population growth. Bar soap continued to account for most value sales, as it more affordable than other offerings such as shower gel. Intimate w ... Read More
-
Oral Care in Tunisia
Oral care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, there is increasing awareness of oral care in rural areas, and this also supported growth. For instance, Colgate-Pal ... Read More
-
Colour Cosmetics in Tunisia
Colour cosmetics in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased slightly, supported by a continuing increase in women who work outside the home, which is giving them more disposable income to spend on colour cosmetics. A growing range is als ... Read More
-
Depilatories in Tunisia
Depilatories registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, younger consumers, including teenagers are increasingly using depilatories. This marks a significant cultural shi ... Read More
-
Analysis by Region - Africa - Tunisia
The economy's outlook remains clouded due to global and domestic pressures, mainly from weaker global growth, persistent US-China trade tensions, and increased uncertainty over recent US tariff actions. Though Tunisia's direct exposure to tariffs is limited, it may dent broader investment se ... Read More
-
Tobacco in Tunisia
Tobacco use remains a significant public health concern in Tunisia, with nearly one third of adults smoking cigarettes as of 2024. Despite increasing awareness of its health risks, smoking remains socially acceptable - especially among men and in rural areas. Moreover, while tobacco products are rel ... Read More
-
Cigarettes in Tunisia
Cigarette volume sales in Tunisia declined in 2024, largely due to supply shortages affecting both local and international brands. Popular domestic offerings such as 20 Mars Silver and Bousetta, along with international brands like Royal Light and Royal 100’s, were frequently unavailable. The state- ... Read More
-
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia
In 2024, Tunisia’s smokeless tobacco, e-vapour products and heated tobacco market experienced a decline in volume terms. Smokeless tobacco saw a significant downturn, primarily due to reduced production of local brand Neffa. Widespread drought and insufficient rainfall severely impacted the collecti ... Read More
-
Cigars, Cigarillos and Smoking Tobacco in Tunisia
Volume sales of cigars, cigarillos, and smoking tobacco declined sharply in Tunisia in 2024. Smoking tobacco - by far the largest category - experienced a notable reversal of fortunes, following several years of buoyant growth. A key contributor to this trend was the poor performance of Régie Nation ... Read More
Research Assistance