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Wine in North Macedonia
Wine continued to outperform beer in terms of volume growth in North Macedonia in 2024. Consumer interest in wine remained strong, thanks to the expanding choice of high-quality still red and white wines. Wine also benefited from a growing on-trade presence as the local foodservice landscape evolved ... Read More
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Rtds in North Macedonia
RTDs - entirely comprised of spirit-based varieties - recorded positive volume growth in North Macedonia in 2024. This was supported by successful new product launches from Finnish company Olvi Oyj, which gained popularity thanks to their perceived appealing taste and robust market distribution. Eur ... Read More
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Spirits in North Macedonia
Due to the maturity of rakija, vodka, and brandy, combined with a declining legal drinking age population, spirits category experienced limited growth in North Macedonia in 2024. In addition, price increases were less pronounced than in previous years, some spirits brands remained unaffordable for i ... Read More
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Beer in North Macedonia
Volume sales of beer in North Macedonia continued to see modest growth in 2024, despite lingering price increases stemming from earlier inflation. The year featured a number of major international sporting events, including the Paris Olympic Games and numerous football, basketball, and handball tour ... Read More
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Alcoholic Drinks in North Macedonia
Volume sales of alcoholic drinks in North Macedonia continued to grow steadily in 2024. Although the prices of alcoholic beverages rose, the increase was less pronounced than that of food and non-alcoholic drinks. However, some alcoholic drink brands remained unaffordable for increasingly price-sens ... Read More
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Cider/Perry in North Macedonia
Thanks to a continued strong performance from Carlsberg’s Somersby, cider/perry registered solid volume growth in North Macedonia in 2024. In terms of current value growth, its performance was even more robust, supported by moderate price increases. However, competition within the category remains l ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia
Social acceptance of tobacco consumption continued to decline in North Macedonia, driven by increasing health awareness, particularly among younger consumers. This resulted in fewer individuals taking up smoking. The ongoing shift toward reduced-harm alternatives supported solid value growth in the ... Read More
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Cigars, Cigarillos and Smoking Tobacco in North Macedonia
With growing interest among younger consumers, particularly young professionals and aficionados, cigars recorded strong upper single-digit volume growth in North Macedonia in 2024. Despite their higher price point, cigars outperformed cigarillos, which are perceived as offering less value due to dis ... Read More
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Tobacco in North Macedonia
In 2024, tobacco in North Macedonia experienced significant volume decline, driven by the rapid decrease in cigarette consumption and smoking prevalence due to the growing impact of the healthy living trend, alongside economic conditions that led many consumers to quit smoking. This trend was furthe ... Read More
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Cigarettes in North Macedonia
The rising influence of the healthy living trend, a continued decline in smoking prevalence, shifting consumer preferences, and rising interest in alternatives such as heated tobacco products and smoking tobacco - particularly fine cut tobacco - contributed to a significant double-digit decline in v ... Read More
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Depilatories in North Macedonia
Value sales of depilatories increased in 2024, supported by shifting consumer preferences, alongside ongoing innovation and technological advancements within the category. There is a growing demand for convenient, easy-to-use hair removal solutions, with consumers increasingly seeking quick and effe ... Read More
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Skin Care in North Macedonia
In 2024, value sales of skin care in North Macedonia registered a modest single-digit increase. This growth was supported by ongoing evolution driven by trends that aligned with changing consumer preferences and the latest scientific and technological advancements. The strong performance of skin car ... Read More
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Fragrances in North Macedonia
Value sales of fragrances increased in North Macedonia in 2024, despite ongoing demographic challenges. Social media platforms, particularly TikTok and Instagram, played a key role in shaping consumer trends and driving demand within fragrances. Consumers increasingly gravitated towards subtle, natu ... Read More
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Sun Care in North Macedonia
Value sales of sun care saw a strong, double-digit increase in North Macedonia in 2024. Growth was largely driven by prolonged periods of hot and sunny weather, which significantly increased consumer demand for sun protection products. The intense summer months of June, July, and August brought with ... Read More
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Oral Care in North Macedonia
In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, ... Read More
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Mass Beauty and Personal Care in North Macedonia
Value sales of mass beauty and personal care increased in 2024 due to robust demand from price-sensitive shoppers, particularly amid the ongoing impact of inflation. Mass colour cosmetics was the largest and most dynamic category during 2024. This growth was primarily driven by the ongoing influence ... Read More
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Baby and Child-Specific Products in North Macedonia
Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ... Read More
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Deodorants in North Macedonia
In 2024, value sales of deodorants increased in North Macedonia, supported by growing premiumisation and a heightened consumer focus on health, wellness, and sustainability. Demand continued to rise for products formulated with natural and clean ingredients, particularly those that are aluminium-fre ... Read More
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Men's Grooming in North Macedonia
Value sales of men’s grooming products increased in North Macedonia in 2024, registering strong single-digit retail growth. Despite ongoing inflationary pressures throughout the year, which led to consistent price increases for products, government intervention helped to limit the impact and slow do ... Read More
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Bath and Shower in North Macedonia
In 2024, value sales of bath and shower products rose in North Macedonia, driven by a sustained interest in personal hygiene habits, with consumers bathing and showering more frequently. The category continued to move towards a more holistic approach, with products designed not only to cleanse, but ... Read More
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Colour Cosmetics in North Macedonia
In 2024, the value sales of colour cosmetics increased in North Macedonia, driven by changing consumer preferences and significant technological advancements, which led to several impactful product launches. Colour cosmetics remained dynamic, significantly influenced by social media, which continued ... Read More
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Premium Beauty and Personal Care in North Macedonia
In 2024, value sales of premium beauty and personal care products recorded a notable uplift in North Macedonia. While overall sales in the premium segment remained less robust compared to mass beauty and personal care, the premium category achieved stronger growth rates, largely driven by the high p ... Read More
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Hair Care in North Macedonia
Value sales of hair care products in North Macedonia increased in 2024, recording solid single-digit retail growth. The category continued its evolution towards a more holistic and personalised approach, with particular emphasis on scalp health, the use of natural ingredients, and sustainability. Eu ... Read More
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Beauty and Personal Care in North Macedonia
In 2024, sales of beauty and personal care products in North Macedonia increased in both retail value and volume terms. This growth was supported by stable demand for robust product categories, such as skin care and colour cosmetics, and the accelerating consumer demand for niche goods, including de ... Read More
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North Macedonia in 2040: The Future Demographic
The population of North Macedonia is predicted to decline by 10.2%, due to changes in net migration and natural change, standing at a total of 1.6 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. North Macedonia’s bi ... Read More
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