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Recent Generation Y Research for November 2019


Grocery Shopping Habits: Examining the Attitudes of Young Adults
Topics: General Food, Grocers, Generation Y, Food & Beverage, Food & Grocery Retailing
Marketing Cars to Millennials and Gen X - US - June 2015
Topics: Marketing, Dealers, General Automotive, Internet, Generation Y, Generation X
Regions: United States
Beauty Accessories - US - September 2015
Topics: Cosmetics, Skin Care, Generation Y
Regions: United States
The U.S. Market for Self-improvement Products & Services
Topics: Diet Food & Weight Loss, Generation Y
Regions: United States
Millennials and Finance - US - April 2017
Topics: Banking, Generation Y, Financial
Regions: United States
Generation Hashtag - Global Thematic Research
Topics: Smart Phone, Generation Y, Social Networking
Regions: Global
Millennial Consumers - Understanding key trends driving consumer behaviours
Topics: Restaurants, Takeout/Delivery, Generation Y, Social Networking
Millennials & Restaurants and Food Retail - Specific requirements when it comes to food
Topics: Restaurants, Generation Y
Millennials & Activities - Happy to spend on activities and prioritize experiences
Topics: Generation Y
Millennials & Technology - E-commerce and sharing apps prosper at expense of traditional outlets
Topics: Generation Y, Technology & E-Commerce, E-Commerce & Online Retailing
Baby Boomers versus Millennials - March 2017
Topics: Baby Boomers, Generation Y
Marketing to Older and Younger Millennials - UK - April 2017
Topics: Marketing, Generation Y
Regions: United Kingdom
Success Case Study: Juul - Efficient and stylish e-cigarette fascinates US Millennials
Topics: Tobacco Products, Generation Y
Regions: United States
Millennial Parents in the U.S.
Topics: Multicultural, Consumer Behavior, Trends, Census, Generation Y, Consumer Goods, General Product Consumption, Food & Beverage
Regions: United States
Millennials as Pet Market Consumers
Topics: Generation Y, Pet Food
Regions: United States
Battle Of The Generations - The Fight For Igen, Millennial, Gen X And Baby Boomer Consumers
Topics: Baby Boomers, General Beverages, Soft Drinks, Generation Y
Consumer Behavior 2015-2016
Topics: Baby Boomers, Consumer Behavior, Affluent Market, Hispanic Market, African American Market, Asian American Market, Gay & Lesbian Market, Generation Y, Generation X, Consumer Goods, General Product Consumption
Millennial Travelers - US - April 2016
Topics: Generation Y, Leisure Travel, Tourism
Regions: United States
Perspective: Improving the Consumer Experience for Millennials
Topics: Generation Y
Millennials and Mobility: SAP Launches New Business Suite — SAP S/4HANA
Topics: Generation Y, Software & Services Company Reports
Hispanic Millennials - US - February 2015
Topics: Hispanic Market, Generation Y
Regions: United States
Marketing to Millennials - US - February 2015
Topics: Marketing, Generation Y, General Product Consumption
Regions: United States
Social Media Marketing Strategies for Targeting Millennials
Topics: Marketing, Generation Y, Social Networking
Leisure Habits of Millennials - UK - August 2015
Topics: Generation Y
Regions: United Kingdom
Success Case Study: Rothmans Gold & Silver - Leveraging latent equity through mainstream pricing
Topics: Generation Y, Consumer Goods
Today's Millennials in 2025 : Identifying opportunities to effectively target this generational group in the future
Topics: Marketing, Beer, Generation Y
The Millennial Impact: Food Shopping Decisions - US - September 2015
Topics: Consumer Behavior, Generation Y, Food & Beverage
Regions: United States
September 2017: Millennial Issue
Topics: Generation Y
TrendSights Analysis: Digital Lifestyles
Topics: Smart Phone, Generation Y
Marketing to Hispanic Millennials - US - June 2017
Topics: Marketing, Hispanic Market, Generation Y
Regions: United States
Marketing to Millennials - US - June 2017
Topics: Marketing, Generation Y
Regions: United States
The Millennial Impact: Food Shopping Decisions - US - July 2017
Topics: Generation Y, Food & Grocery Retailing
Regions: United States
Millennial Dads - US - August 2017
Topics: Men, Generation Y
Regions: United States
The Leisure Outlook - UK - August 2017
Topics: Teens (13-19), Entertainment, Generation Y
Regions: United Kingdom
The Millennials: Americans Born 1977 to 1994
Topics: Generation Y
Failure Case Study: Estée Edit - Failing to resonate with a new consumer segment
Topics: Cosmetics, Generation Y
Millennials & Ownership - Millennials care less about ownership but predictions of doom are exaggerated
Topics: Entertainment, Generation Y, Consumer Goods
Success Case Study: Milk Makeup - An expressive and inclusive positioning speaks to individualistic Millennials
Topics: Milk and Dairy, Generation Y
The Top 16 Predictions for 2016
Topics: Smart Phone, B2B, Generation Y
Roadblocks to Making Omnichannel a Reality in Brazil
Topics: Generation Y, E-Commerce & Online Retailing, Social Networking
Regions: Brazil
Mega Trends in Malaysia
Topics: Liquid Gas, Census, Generation Y, E-Commerce & Online Retailing, Electricity Transmission & Smart Grids, 3G & 4G
Regions: Malaysia


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