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Recent Generation Y Research for October 2019


Success Case Study: Bira 91 Beer - Spearheading the bottled craft beer movement in India by targeting urban Millennials
Topics: Beer, General Company Reports, Generation Y
Regions: India
Premium Beverage Trends and the Eastern European Millennial Consumer
Topics: General Beverages, Generation Y
Regions: Europe
Millennials and Finance - US - June 2019
Topics: Generation Y
Regions: United States
The Millennial Beauty Consumer - US - June 2019
Topics: General Cosmetics & Personal Care, Generation Y
Regions: United States
Marketing to Millennials - UK - July 2019
Topics: Marketing, Generation Y
Regions: United Kingdom
Targeting Millennials in Financial Services
Topics: Generation Y, Financial Services
Regions: Global
Marketing to Black Millennials - US - June 2019
Topics: Marketing, African American Market, Generation Y
Regions: United States
Marketing to Hispanic Millennials - US - June 2019
Topics: Marketing, Hispanic Market, Generation Y
Regions: United States
Marketing to Millennials - US - June 2019
Topics: Marketing, Generation Y
Regions: United States
Success Case Study: Lion Nonio - Attracting Japan's self-aware Millennials to a new oral care brand with impactful marketing
Topics: Marketing, General Company Reports, Generation Y
Regions: Japan
The ROI of Transparency: A Consumer Market Research Study
Topics: Baby Boomers, Management, General Business Services & Administration, Knowledge Management, Research & Development, Management, General Corporate Services, Generation Y, Generation X
Regions: Global
Success Case Study: Three Squirrels Online Snacks - Targeting Millennials through an internet-based business model and personalization strategy
Topics: General Company Reports, Snack Foods, Generation Y
Regions: China
Millennials: Banking the Opportunity
Topics: Generation Y
Regions: Global
Millennial Parents in Consumer Health
Topics: Generation Y
Regions: Global
Trends in Global Millennial Travel: An insight into the key trends, behaviours and issues of millennial travellers
Topics: Generation Y, Leisure Travel
Regions: Global
Looking Ahead to Gen Z: Demographic Patterns and Spending Trends
Topics: Marketing, Teens (13-19), Age, Consumer Behavior, Census, Generation Y
Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japan's Millennials
Topics: Coffee & Tea, Beverages Company Reports, Generation Y
Regions: Japan
Success Case Study: Gordon's Premium Pink Distilled Gin - Capturing the UK's Millennial drinkers with a new spin on a traditional brand
Topics: Vodka & Gin, Beverages Company Reports, Generation Y
Regions: United Kingdom
Success Case Study: Carlsberg Export in the UK - Rebranding to capture the Millennial market
Topics: Beer, Beverages Company Reports, Generation Y
Regions: United Kingdom
Marketing Health to Millennials - US - May 2018
Topics: Marketing, Internet & e-Health, Generation Y
Regions: United States
Understanding Millennials as Parents
Topics: Generation Y
Regions: Global
Next Generation Traveler Profiles - An analysis of the types of travelers that will dominate the industry and shape the major tourism trends in the coming years
Topics: Generation Y, Tourism
Regions: Global
19th Annual Consumer Report - 2018 Health & Wellness Trends In America
Topics: Adults (18-55), Fruits & Vegetables, Health & Natural Foods, Meat & Poultry, Organic Foods, Sugar & Sugar Substitutes, Diet Food & Weight Loss, Consumer Behavior, Healthy, Generation Y
The Future of Retail - Five ways e-commerce and high street stores are evolving to suit changing consumer behaviors
Topics: Generation Y, Generation X, E-Commerce & Online Retailing
Regions: United Kingdom
Food Retail: Millennials have specific requirements when it comes to food
Topics: Grocers, Generation Y, Food & Grocery Retailing
Millennial Consumers - Understanding key trends driving consumer behaviours
Topics: Restaurants, Takeout/Delivery, Generation Y, Social Networking
Millennials & Restaurants and Food Retail - Specific requirements when it comes to food
Topics: Restaurants, Generation Y
Millennials & Activities - Happy to spend on activities and prioritize experiences
Topics: Generation Y
Millennials & Technology - E-commerce and sharing apps prosper at expense of traditional outlets
Topics: Generation Y, Technology & E-Commerce, E-Commerce & Online Retailing
U.S. Pet Market Outlook, 2018-2019
Topics: Pet Services & Supplies, Generation Y, Pet Care Services, Pet Food, Pet Ownership Trends
Regions: United States
Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets
Topics: Generation Y, Pet Care Services, Pet Food, Pet Ownership Trends
Success Case Study: Harbin Beer - Making an age-old brand relevant to China's Millennial male consumers
Topics: Marketing, Beer, Generation Y
Regions: China
Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs
Topics: Soft Drinks, Generation Y, Generation X
Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs
Topics: Soft Drinks, Generation Y, Generation X
Next Generation Households: How Playtime Evolves to 2022
Topics: Children, Trends, Generation Y
Regions: Global
Eating Out Review - UK - September 2018
Topics: Restaurants, Generation Y
Regions: United Kingdom
Millennial Traveler Insights: Understanding the motivations and behaviors of millennial tourists
Topics: Generation Y, Leisure Travel, Tourism
Generation Y&Z: New retail experiences to accommodate new tastes
Topics: Generation Y, General Retailing, Apparel Retailing
Millennials: Selling Home and Garden to Generation Rent
Topics: General House & Home, Lawn & Garden, Generation Y, Home Centers & Hardware Stores
Hot topic: Free From, 2018
Topics: General Food, Consumer Behavior, Gluten-Free, Generation Y
Failure Case Study: Estée Edit - Failing to resonate with a new consumer segment
Topics: Cosmetics, Generation Y
Millennials & Ownership - Millennials care less about ownership but predictions of doom are exaggerated
Topics: Entertainment, Generation Y, Consumer Goods
The Millennial Beauty Consumer - US - February 2017
Topics: Cosmetics, Generation Y
Regions: United States
Millennial Eating Behaviour
Topics: Consumer Behavior, Generation Y, Food & Beverage
Millennials on the Road to Affluence
Topics: Luxury Goods, Affluent Market, Generation Y
Regions: United States
Millennial Menus: Culinary Trend Tracking Series
Topics: Consumer Behavior, Culinary Trends, Generation Y
Regions: United States
Millennials and Financial Services: Reclaiming the "Unbanked"
Topics: General Banking & Financial Services, Banking & Financial Services, Generation Y, Financial Services
Regions: United States
2016 Horizon Report: Millennials As Healthcare Consumers
Topics: Physicians' Offices, Services, General Insurance & Managed Care, Generation Y
Marketing to Millennials - US - May 2016
Topics: Marketing, Generation Y
Regions: United States
Lifestage Marketing in Financial Services - US - January 2016
Topics: Baby Boomers, Adults (18-55), General Banking & Financial Services, Life Insurance, Generation Y, Generation X, Financial
Regions: United States


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