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Recent Generation Y Research for August 2018


Looking Ahead to Gen Z: Demographic Patterns and Spending Trends
Topics: Marketing, Teens (13-19), Age, Consumer Behavior, Census, Generation Y
Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japan's Millennials
Topics: Coffee & Tea, Beverages Company Reports, Generation Y
Regions: Japan
19th Annual Consumer Report - 2018 Health & Wellness Trends In America
Topics: Adults (18-55), Fruits & Vegetables, Health & Natural Foods, Meat & Poultry, Organic Foods, Sugar & Sugar Substitutes, Diet Food & Weight Loss, Consumer Behavior, Healthy, Generation Y
The Future of Retail - Five ways e-commerce and high street stores are evolving to suit changing consumer behaviors
Topics: Generation Y, Generation X, E-Commerce & Online Retailing
Regions: United Kingdom
Food Retail: Millennials have specific requirements when it comes to food
Topics: Grocers, Generation Y, Food & Grocery Retailing
Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs
Topics: Soft Drinks, Generation Y, Generation X
Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs
Topics: Soft Drinks, Generation Y, Generation X
Millennials: Selling Home and Garden to Generation Rent
Topics: General House & Home, Lawn & Garden, Generation Y, Home Centers & Hardware Stores
Hot topic: Free From, 2018
Topics: General Food, Consumer Behavior, Gluten-Free, Generation Y
Millennial Consumers - Understanding key trends driving consumer behaviours
Topics: Restaurants, Takeout/Delivery, Generation Y, Social Networking
Millennials & Restaurants and Food Retail - Specific requirements when it comes to food
Topics: Restaurants, Generation Y
Millennials & Activities - Happy to spend on activities and prioritize experiences
Topics: Generation Y
Millennials & Technology - E-commerce and sharing apps prosper at expense of traditional outlets
Topics: Generation Y, Technology & E-Commerce, E-Commerce & Online Retailing
US Online Grocery and Food Delivery Market Outlook to 2021 - Growing Popularity of Online Mode of Shopping among Millennials in the US to Foster Future Growth
Topics: Grocers, Restaurants, Takeout/Delivery, Generation Y, Food & Grocery Retailing
Regions: United States
16th Annual Consumer Insights & Trends Report - 2018 State of Sustainability in America
Topics: Consumer Behavior, Generation Y, Sustainable Packaging
Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets
Topics: Generation Y, Pet Care Services, Pet Food, Pet Ownership Trends
September 2017: Millennial Issue
Topics: Generation Y
Millennial Traveler Insights: Understanding the motivations and behaviors of millennial tourists
Topics: Generation Y, Leisure Travel, Tourism
Generation Y&Z: New retail experiences to accommodate new tastes
Topics: Generation Y, General Retailing, Apparel Retailing
Eating Out Review - UK - September 2017
Topics: Restaurants, Generation Y
Regions: United Kingdom
Failure Case Study: Estée Edit - Failing to resonate with a new consumer segment
Topics: Cosmetics, Generation Y
Millennials & Ownership - Millennials care less about ownership but predictions of doom are exaggerated
Topics: Entertainment, Generation Y, Consumer Goods
The Millennial Beauty Consumer - US - February 2017
Topics: Cosmetics, Generation Y
Regions: United States
Millennials and Finance - US - April 2017
Topics: Banking, Generation Y, Financial
Regions: United States
Success Case Study: Juul - Efficient and stylish e-cigarette fascinates US Millennials
Topics: Tobacco Products, Generation Y
Regions: United States
Baby Boomers versus Millennials - March 2017
Topics: Baby Boomers, Generation Y
Marketing to Older and Younger Millennials - UK - April 2017
Topics: Marketing, Generation Y
Regions: United Kingdom
Millennial Eating Behaviour
Topics: Consumer Behavior, Generation Y, Food & Beverage
2016 Horizon Report: Millennials As Healthcare Consumers
Topics: Physicians' Offices, Services, General Insurance & Managed Care, Generation Y
TrendSights Analysis: Digital Lifestyles
Topics: Smart Phone, Generation Y
Marketing to Hispanic Millennials - US - June 2017
Topics: Marketing, Hispanic Market, Generation Y
Regions: United States
Marketing to Millennials - US - June 2017
Topics: Marketing, Generation Y
Regions: United States
The Millennial Impact: Food Shopping Decisions - US - July 2017
Topics: Generation Y, Food & Grocery Retailing
Regions: United States
Millennial Dads - US - August 2017
Topics: Men, Generation Y
Regions: United States
The Leisure Outlook - UK - August 2017
Topics: Teens (13-19), Entertainment, Generation Y
Regions: United Kingdom
Success Case Study: Milk Makeup - An expressive and inclusive positioning speaks to individualistic Millennials
Topics: Milk and Dairy, Generation Y
Battle Of The Generations - The Fight For Igen, Millennial, Gen X And Baby Boomer Consumers
Topics: Baby Boomers, General Beverages, Soft Drinks, Generation Y
Black Millennials - US - February 2015
Topics: African American Market, Generation Y
Regions: United States
Free-from Food Trends - US - May 2015
Topics: Health & Natural Foods, Gluten-Free, Hispanic Market, Generation Y
Regions: United States
Marketing Cars to Millennials and Gen X - US - June 2015
Topics: Marketing, Dealers, General Automotive, Internet, Generation Y, Generation X
Regions: United States
Beauty Accessories - US - September 2015
Topics: Cosmetics, Skin Care, Generation Y
Regions: United States
Lifestage Marketing in Financial Services - US - January 2016
Topics: Baby Boomers, Adults (18-55), General Banking & Financial Services, Life Insurance, Generation Y, Generation X, Financial
Regions: United States
Marketing to Millennials - US - May 2016
Topics: Marketing, Generation Y
Regions: United States
Generation Hashtag - Global Thematic Research
Topics: Smart Phone, Generation Y, Social Networking
Regions: Global
Millennial Menus: Culinary Trend Tracking Series
Topics: Consumer Behavior, Culinary Trends, Generation Y
Regions: United States
Millennials on the Road to Affluence
Topics: Luxury Goods, Affluent Market, Generation Y
Regions: United States
TrendSights Analysis: Sharing; Addressing the consumer need to share products, services, and experiences
Topics: Trends, Generation Y, Consumer Goods, Food & Beverage, Social Networking
Grocery Shopping Habits: Examining the Attitudes of Young Adults
Topics: General Food, Grocers, Generation Y, Food & Beverage, Food & Grocery Retailing
Emerging Payments, Millennials and the Omni-Channel Payments Environment
Topics: Credit Cards, Payments, Mobile/Wireless, Generation Y, Mobile/Wireless Payments
US Consumers in 2025: What’s in Store for Retailers?
Topics: Baby Boomers, Generation Y, Generation X, Consumer Goods, E-Commerce & Online Retailing, General Retailing, Apparel Retailing
Regions: United States


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