Software and ServiceSize, Share, and Outlook, H2-2025 Report-By Application (Large Enterprise, Small & Medium Enterprises), By Service (Support & Maintenance, Consulting, Managed Services), By Software (Human Resource, Supply Chain, Finance, Sales & Marke

Software and Service Market Outlook
The Software and Service Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Software and Service market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Software and Service segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Large Enterprise, Small & Medium Enterprises), By Service (Support & Maintenance, Consulting, Managed Services), By Software (Human Resource, Supply Chain, Finance, Sales & Marketing, Others). Over 70 tables and charts showcase findings from our latest survey report on Software and Service markets.

Software and Service Market Insights, 2025
The global Software and Service market encapsulates a broad range of technology offerings that enable enterprises to operate, scale, and innovate across digital landscapes. This includes everything from enterprise applications and infrastructure software to consulting, managed services, and technical support. Major players like IBM, Accenture, Microsoft, and Oracle dominate with comprehensive portfolios that support cloud migration, IT modernization, cybersecurity, and industry-specific digital transformation initiatives. As businesses embrace AI, machine learning, and automation, service providers are increasingly offering outcome-based engagements, such as AI-driven process optimization or cloud-native application development. In 2025, the market will see accelerated adoption of Everything-as-a-Service (XaaS) models, edge computing services, and industry-specific vertical SaaS combined with high-touch advisory support—driven by the growing demand for agility, scalability, and resilience in enterprise operations..

Five Trends that will define global Software and Service market in 2025 and Beyond
A closer look at the multi-million market for Software and Service identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Software and Service companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Software and Service vendors.

What are the biggest opportunities for growth in the Software and Service industry?
The Software and Service sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Software and Service Market Segment Insights
The Software and Service industry presents strong offers across categories. The analytical report offers forecasts of Software and Service industry performance across segments and countries. Key segments in the industry include- By Application (Large Enterprise, Small & Medium Enterprises), By Service (Support & Maintenance, Consulting, Managed Services), By Software (Human Resource, Supply Chain, Finance, Sales & Marketing, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Software and Service market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Software and Service industry ecosystem. It assists decision-makers in evaluating global Software and Service market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Software and Service industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Software and Service Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Software and Service Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Software and Service with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Software and Service market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Software and Service market Insights- Vendors are exploring new opportunities within the US Software and Service industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Software and Service companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Software and Service market.

Latin American Software and Service market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Software and Service Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Software and Service markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Software and Service markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Software and Service companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Acumatica, Deltek, Epicor Software Corp, IBM Corp, Infor, Microsoft, NetSuite, Oracle Corp, SAP SE, Totvs S A.

Software and Service Market Segmentation
By Application
Large Enterprise
Small & Medium Enterprises
By Service
Support & Maintenance
Consulting
Managed Services
By Software
Human Resource
Supply Chain
Finance
Sales & Marketing
Others

Leading Companies
Acumatica
Deltek
Epicor Software Corp
IBM Corp
Infor
Microsoft
NetSuite
Oracle Corp
SAP SE
Totvs S A

Reasons to Buy the report

Make informed decisions through long and short-term forecasts across 22 countries and segments.

Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.

Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.

Get an integrated understanding of the entire market ecosystem and companies.

Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.

Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.

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