Social PurchasingSize, Share, and Outlook, H2-2025 Report-By Type (Advertising/SEO, Consulting Companies, Software Provider, Social Commerce Platform), By End-User (Entertainment, Food & Beverages, Retail & Clothing, Travel, Others), Companies, 2021-2032
Description
Social Purchasing Market Outlook
The Social Purchasing Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Social Purchasing market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Social Purchasing segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Advertising/SEO, Consulting Companies, Software Provider, Social Commerce Platform), By End-User (Entertainment, Food & Beverages, Retail & Clothing, Travel, Others). Over 70 tables and charts showcase findings from our latest survey report on Social Purchasing markets.
Social Purchasing Market Insights, 2025
The Social Purchasing Market is rapidly evolving with the integration of AI-powered personalized product recommendations, ML-driven consumer behavior analysis, and blockchain-backed secure payment processing to enhance social commerce experiences. Companies like Facebook (Meta), TikTok, and Pinterest are deploying deep learning-enhanced shoppable content recognition, AI-powered real-time influencer-driven purchasing insights, and cloud-native seamless checkout integrations to improve user engagement and conversion rates. The rise of AI-enhanced social shopping bots, ML-powered dynamic pricing based on social engagement, and blockchain-backed decentralized review authenticity verification is transforming e-commerce and digital retail. Additionally, real-time AI-powered user-generated content monetization, deep learning-driven sentiment analysis for product trends, and cloud-native AI-assisted fraud detection in social commerce are optimizing next-gen social purchasing ecosystems..
Five Trends that will define global Social Purchasing market in 2025 and Beyond
A closer look at the multi-million market for Social Purchasing identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Social Purchasing companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Social Purchasing vendors.
What are the biggest opportunities for growth in the Social Purchasing industry?
The Social Purchasing sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Social Purchasing Market Segment Insights
The Social Purchasing industry presents strong offers across categories. The analytical report offers forecasts of Social Purchasing industry performance across segments and countries. Key segments in the industry include- By Type (Advertising/SEO, Consulting Companies, Software Provider, Social Commerce Platform), By End-User (Entertainment, Food & Beverages, Retail & Clothing, Travel, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Social Purchasing market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Social Purchasing industry ecosystem. It assists decision-makers in evaluating global Social Purchasing market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Social Purchasing industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Social Purchasing Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Social Purchasing Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Social Purchasing with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Social Purchasing market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Social Purchasing market Insights- Vendors are exploring new opportunities within the US Social Purchasing industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Social Purchasing companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Social Purchasing market.
Latin American Social Purchasing market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Social Purchasing Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Social Purchasing markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Social Purchasing markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Social Purchasing companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include 3dcart, Adgregate Markets, Beachmint, Ecwid, Facebook, Groupon, Kupivip, Living Social, Milyoni, Moontoast, Payvment, Privalia.
Social Purchasing Market Segmentation
By Type
Advertising/SEO
Consulting Companies
Software Provider
Social Commerce Platform
By End-User
Entertainment
Food & Beverages
Retail & Clothing
Travel
Others
Leading Companies
3dcart
Adgregate Markets
Beachmint
Ecwid
Facebook
Groupon
Kupivip
Living Social
Milyoni
Moontoast
Payvment
Privalia
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Social Purchasing Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Social Purchasing market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Social Purchasing segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Advertising/SEO, Consulting Companies, Software Provider, Social Commerce Platform), By End-User (Entertainment, Food & Beverages, Retail & Clothing, Travel, Others). Over 70 tables and charts showcase findings from our latest survey report on Social Purchasing markets.
Social Purchasing Market Insights, 2025
The Social Purchasing Market is rapidly evolving with the integration of AI-powered personalized product recommendations, ML-driven consumer behavior analysis, and blockchain-backed secure payment processing to enhance social commerce experiences. Companies like Facebook (Meta), TikTok, and Pinterest are deploying deep learning-enhanced shoppable content recognition, AI-powered real-time influencer-driven purchasing insights, and cloud-native seamless checkout integrations to improve user engagement and conversion rates. The rise of AI-enhanced social shopping bots, ML-powered dynamic pricing based on social engagement, and blockchain-backed decentralized review authenticity verification is transforming e-commerce and digital retail. Additionally, real-time AI-powered user-generated content monetization, deep learning-driven sentiment analysis for product trends, and cloud-native AI-assisted fraud detection in social commerce are optimizing next-gen social purchasing ecosystems..
Five Trends that will define global Social Purchasing market in 2025 and Beyond
A closer look at the multi-million market for Social Purchasing identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Social Purchasing companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Social Purchasing vendors.
What are the biggest opportunities for growth in the Social Purchasing industry?
The Social Purchasing sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Social Purchasing Market Segment Insights
The Social Purchasing industry presents strong offers across categories. The analytical report offers forecasts of Social Purchasing industry performance across segments and countries. Key segments in the industry include- By Type (Advertising/SEO, Consulting Companies, Software Provider, Social Commerce Platform), By End-User (Entertainment, Food & Beverages, Retail & Clothing, Travel, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Social Purchasing market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Social Purchasing industry ecosystem. It assists decision-makers in evaluating global Social Purchasing market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Social Purchasing industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Social Purchasing Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Social Purchasing Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Social Purchasing with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Social Purchasing market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Social Purchasing market Insights- Vendors are exploring new opportunities within the US Social Purchasing industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Social Purchasing companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Social Purchasing market.
Latin American Social Purchasing market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Social Purchasing Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Social Purchasing markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Social Purchasing markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Social Purchasing companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include 3dcart, Adgregate Markets, Beachmint, Ecwid, Facebook, Groupon, Kupivip, Living Social, Milyoni, Moontoast, Payvment, Privalia.
Social Purchasing Market Segmentation
By Type
Advertising/SEO
Consulting Companies
Software Provider
Social Commerce Platform
By End-User
Entertainment
Food & Beverages
Retail & Clothing
Travel
Others
Leading Companies
3dcart
Adgregate Markets
Beachmint
Ecwid
Groupon
Kupivip
Living Social
Milyoni
Moontoast
Payvment
Privalia
Reasons to Buy the report
Table of Contents
163 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Social Purchasing Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Social Purchasing Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Social Purchasing Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Social Purchasing Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Social Purchasing Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- Advertising/SEO
- Consulting Companies
- Software Provider
- Social Commerce Platform
- By End-User
- Entertainment
- Food & Beverages
- Retail & Clothing
- Travel
- Others
- 6. Global Social Purchasing Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Social Purchasing Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Social Purchasing Market Trends and Growth Opportunities
- 6.2.1 North America Social Purchasing Market Outlook by Type
- 6.2.2 North America Social Purchasing Market Outlook by Application
- 6.3 North America Social Purchasing Market Outlook by Country
- 6.3.1 The US Social Purchasing Market Outlook, 2021- 2032
- 6.3.2 Canada Social Purchasing Market Outlook, 2021- 2032
- 6.3.3 Mexico Social Purchasing Market Outlook, 2021- 2032
- 7. Europe Social Purchasing Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Social Purchasing Market Trends and Growth Opportunities
- 7.2.1 Europe Social Purchasing Market Outlook by Type
- 7.2.2 Europe Social Purchasing Market Outlook by Application
- 7.3 Europe Social Purchasing Market Outlook by Country
- 7.3.2 Germany Social Purchasing Market Outlook, 2021- 2032
- 7.3.3 France Social Purchasing Market Outlook, 2021- 2032
- 7.3.4 The UK Social Purchasing Market Outlook, 2021- 2032
- 7.3.5 Spain Social Purchasing Market Outlook, 2021- 2032
- 7.3.6 Italy Social Purchasing Market Outlook, 2021- 2032
- 7.3.7 Russia Social Purchasing Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Social Purchasing Market Outlook, 2021- 2032
- 8. Asia Pacific Social Purchasing Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Social Purchasing Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Social Purchasing Market Outlook by Type
- 8.2.2 Asia Pacific Social Purchasing Market Outlook by Application
- 8.3 Asia Pacific Social Purchasing Market Outlook by Country
- 8.3.1 China Social Purchasing Market Outlook, 2021- 2032
- 8.3.2 India Social Purchasing Market Outlook, 2021- 2032
- 8.3.3 Japan Social Purchasing Market Outlook, 2021- 2032
- 8.3.4 South Korea Social Purchasing Market Outlook, 2021- 2032
- 8.3.5 Australia Social Purchasing Market Outlook, 2021- 2032
- 8.3.6 South East Asia Social Purchasing Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Social Purchasing Market Outlook, 2021- 2032
- 9. South America Social Purchasing Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Social Purchasing Market Trends and Growth Opportunities
- 9.2.1 South America Social Purchasing Market Outlook by Type
- 9.2.2 South America Social Purchasing Market Outlook by Application
- 9.3 South America Social Purchasing Market Outlook by Country
- 9.3.1 Brazil Social Purchasing Market Outlook, 2021- 2032
- 9.3.2 Argentina Social Purchasing Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Social Purchasing Market Outlook, 2021- 2032
- 10. Middle East and Africa Social Purchasing Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Social Purchasing Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Social Purchasing Market Outlook by Type
- 10.2.2 Middle East and Africa Social Purchasing Market Outlook by Application
- 10.3 Middle East and Africa Social Purchasing Market Outlook by Country
- 10.3.1 Saudi Arabia Social Purchasing Market Outlook, 2021- 2032
- 10.3.2 The UAE Social Purchasing Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Social Purchasing Market Outlook, 2021- 2032
- 10.3.4 South Africa Social Purchasing Market Outlook, 2021- 2032
- 10.3.5 Egypt Social Purchasing Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Social Purchasing Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- 3dcart
- Adgregate Markets
- Beachmint
- Ecwid
- Groupon
- Kupivip
- Living Social
- Milyoni
- Moontoast
- Payvment
- Privalia
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
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