Report cover image

Social Media Analytics SoftwareSize, Share, and Outlook, H2-2025 Report-By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Other

Publisher VPA Research
Published Sep 01, 2025
Length 169 Pages
SKU # VPA20333108

Description

Social Media Analytics Software Market Outlook
The Social Media Analytics Software Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Social Media Analytics Software market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Social Media Analytics Software segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), By End-User (BFSI, Telecommunications and Information Technology (IT), Retail and ecommerce, Healthcare and Life Sciences, Media and Entertainment, Government and Defense, Travel and Hospitality, Others), By Feature (Social media monitoring, Platform data, Content management, Social management, Publishing, Platform monitoring, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Deployment (On cloud, On premises). Over 70 tables and charts showcase findings from our latest survey report on Social Media Analytics Software markets.

Social Media Analytics Software Market Insights, 2025
The social media analytics software market has become an essential pillar for brands, agencies, and governments seeking actionable insights from the massive volumes of user-generated content across platforms like Twitter (X), Instagram, Facebook, LinkedIn, and TikTok. Software providers such as Sprinklr, Brandwatch, NetBase Quid, and Talkwalker enable real-time sentiment tracking, competitor benchmarking, audience segmentation, and campaign performance analytics. These platforms leverage advanced NLP, machine learning, and image recognition to extract insights from both text and multimedia content. As brands seek to move from vanity metrics to ROI-based strategies, integration with CRM, ad management, and e-commerce platforms is gaining traction. In 2025, expect rapid adoption of predictive analytics for trend forecasting, AI-generated brand health scores, and unified dashboards that blend organic and paid social data streams. Additionally, emerging platforms and private community analytics (e.g., Discord, Reddit) are expanding the scope of measurement..

Five Trends that will define global Social Media Analytics Software market in 2025 and Beyond
A closer look at the multi-million market for Social Media Analytics Software identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Social Media Analytics Software companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Social Media Analytics Software vendors.

What are the biggest opportunities for growth in the Social Media Analytics Software industry?
The Social Media Analytics Software sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Social Media Analytics Software Market Segment Insights
The Social Media Analytics Software industry presents strong offers across categories. The analytical report offers forecasts of Social Media Analytics Software industry performance across segments and countries. Key segments in the industry include- By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), By End-User (BFSI, Telecommunications and Information Technology (IT), Retail and ecommerce, Healthcare and Life Sciences, Media and Entertainment, Government and Defense, Travel and Hospitality, Others), By Feature (Social media monitoring, Platform data, Content management, Social management, Publishing, Platform monitoring, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Deployment (On cloud, On premises). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Social Media Analytics Software market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Social Media Analytics Software industry ecosystem. It assists decision-makers in evaluating global Social Media Analytics Software market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Social Media Analytics Software industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Social Media Analytics Software Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Social Media Analytics Software Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Social Media Analytics Software with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Social Media Analytics Software market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Social Media Analytics Software market Insights- Vendors are exploring new opportunities within the US Social Media Analytics Software industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Social Media Analytics Software companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Social Media Analytics Software market.

Latin American Social Media Analytics Software market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Social Media Analytics Software Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Social Media Analytics Software markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Social Media Analytics Software markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Social Media Analytics Software companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Adobe, Brandwatch, Clarabridge, IBM, NetBase Solutions, Oracle, Salesforce, SAS Institute, Talkwalker, Zoho.

Social Media Analytics Software Market Segmentation
By Application
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
Others
By End-User
BFSI
Telecommunications and Information Technology (IT)
Retail and ecommerce
Healthcare and Life Sciences
Media and Entertainment
Government and Defense
Travel and Hospitality
Others
By Feature
Social media monitoring
Platform data
Content management
Social management
Publishing
Platform monitoring
Others
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Deployment
On cloud
On premises

Leading Companies
Adobe
Brandwatch
Clarabridge
IBM
NetBase Solutions
Oracle
Salesforce
SAS Institute
Talkwalker
Zoho

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.
  • Table of Contents

    169 Pages
    1. Table of Contents
    List of Figures and Tables
    2. Executive Summary
    2.1 Key Highlights
    2.1.1 Social Media Analytics Software Market Size Outlook, 2018-2024 and 2025-2032
    2.1.2 Largest Social Media Analytics Software Market Types and Applications
    2.1.3 Fastest Growing Segments
    2.1.4 Potential Markets
    2.1.5 Market Concentration
    2.2 Market Scope and Segmentation
    2.2.1 Market Scope- Segments
    2.2.2 Market Scope- Countries
    2.2.3 Macroeconomic and Demographic Outlook
    2.2.4 Abbreviations
    2.2.5 Units and Currency Conversions
    3. Research Methodology
    3.1 Primary Research Surveys
    3.2 Secondary Data Sources
    3.3 Data Triangulation
    3.4 Forecast Methodology
    3.5 Assumptions and Limitations
    4. Introduction to Global Social Media Analytics Software Market in 2025
    4.1 Industry Panorama
    4.2 Leading Companies Profiled in the Study
    4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
    4.4 Market Dynamics
    4.4.1 Market Dynamics- Trends and Drivers
    4.4.2 Market Dynamics- Opportunities and Challenges
    4.5 Regional Analysis
    4.6 Porter’s Five Force Analysis
    4.6.1 Intensity of Competitive Rivalry
    4.6.2 Threat of New Entrants
    4.6.3 Threat of Substitutes
    4.6.4 Bargaining Power of Buyers
    4.6.5 Bargaining Power of Suppliers
    4.7 Social Media Analytics Software Industry Value Chain Analysis
    4.7.1 Stage of Value Chain
    4.7.2 Key Activities of Companies
    4.7.3 Companies Included in Each Stage
    4.7.4 Key Insights
    5. Social Media Analytics Software Market Outlook to 2032
    5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
    5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
    5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
    By Application
    Sales and Marketing Management
    Customer Experience Management
    Competitive Intelligence
    Risk Management and Fraud Detection
    Public Safety and Law Enforcement
    Others
    By End-User
    BFSI
    Telecommunications and Information Technology (IT)
    Retail and ecommerce
    Healthcare and Life Sciences
    Media and Entertainment
    Government and Defense
    Travel and Hospitality
    Others
    By Feature
    Social media monitoring
    Platform data
    Content management
    Social management
    Publishing
    Platform monitoring
    Others
    By Enterprise Size
    Small and Medium Enterprises
    Large Enterprises
    By Deployment
    On cloud
    On premises
    6. Global Social Media Analytics Software Market Outlook across Growth Scenarios
    6.1 Low Growth Scenario
    6.2 Base/Reference Case
    6.3 High Growth Scenario
    6. North America Social Media Analytics Software Market Size Outlook
    6.1 Key Market Statistics, 2024
    6.2 North America Social Media Analytics Software Market Trends and Growth Opportunities
    6.2.1 North America Social Media Analytics Software Market Outlook by Type
    6.2.2 North America Social Media Analytics Software Market Outlook by Application
    6.3 North America Social Media Analytics Software Market Outlook by Country
    6.3.1 The US Social Media Analytics Software Market Outlook, 2021- 2032
    6.3.2 Canada Social Media Analytics Software Market Outlook, 2021- 2032
    6.3.3 Mexico Social Media Analytics Software Market Outlook, 2021- 2032
    7. Europe Social Media Analytics Software Market Size Outlook
    7.1 Key Market Statistics, 2024
    7.2 Europe Social Media Analytics Software Market Trends and Growth Opportunities
    7.2.1 Europe Social Media Analytics Software Market Outlook by Type
    7.2.2 Europe Social Media Analytics Software Market Outlook by Application
    7.3 Europe Social Media Analytics Software Market Outlook by Country
    7.3.2 Germany Social Media Analytics Software Market Outlook, 2021- 2032
    7.3.3 France Social Media Analytics Software Market Outlook, 2021- 2032
    7.3.4 The UK Social Media Analytics Software Market Outlook, 2021- 2032
    7.3.5 Spain Social Media Analytics Software Market Outlook, 2021- 2032
    7.3.6 Italy Social Media Analytics Software Market Outlook, 2021- 2032
    7.3.7 Russia Social Media Analytics Software Market Outlook, 2021- 2032
    7.3.8 Rest of Europe Social Media Analytics Software Market Outlook, 2021- 2032
    8. Asia Pacific Social Media Analytics Software Market Size Outlook
    8.1 Key Market Statistics, 2024
    8.2 Asia Pacific Social Media Analytics Software Market Trends and Growth Opportunities
    8.2.1 Asia Pacific Social Media Analytics Software Market Outlook by Type
    8.2.2 Asia Pacific Social Media Analytics Software Market Outlook by Application
    8.3 Asia Pacific Social Media Analytics Software Market Outlook by Country
    8.3.1 China Social Media Analytics Software Market Outlook, 2021- 2032
    8.3.2 India Social Media Analytics Software Market Outlook, 2021- 2032
    8.3.3 Japan Social Media Analytics Software Market Outlook, 2021- 2032
    8.3.4 South Korea Social Media Analytics Software Market Outlook, 2021- 2032
    8.3.5 Australia Social Media Analytics Software Market Outlook, 2021- 2032
    8.3.6 South East Asia Social Media Analytics Software Market Outlook, 2021- 2032
    8.3.7 Rest of Asia Pacific Social Media Analytics Software Market Outlook, 2021- 2032
    9. South America Social Media Analytics Software Market Size Outlook
    9.1 Key Market Statistics, 2024
    9.2 South America Social Media Analytics Software Market Trends and Growth Opportunities
    9.2.1 South America Social Media Analytics Software Market Outlook by Type
    9.2.2 South America Social Media Analytics Software Market Outlook by Application
    9.3 South America Social Media Analytics Software Market Outlook by Country
    9.3.1 Brazil Social Media Analytics Software Market Outlook, 2021- 2032
    9.3.2 Argentina Social Media Analytics Software Market Outlook, 2021- 2032
    9.3.3 Rest of South and Central America Social Media Analytics Software Market Outlook, 2021- 2032
    10. Middle East and Africa Social Media Analytics Software Market Size Outlook
    10.1 Key Market Statistics, 2024
    10.2 Middle East and Africa Social Media Analytics Software Market Trends and Growth Opportunities
    10.2.1 Middle East and Africa Social Media Analytics Software Market Outlook by Type
    10.2.2 Middle East and Africa Social Media Analytics Software Market Outlook by Application
    10.3 Middle East and Africa Social Media Analytics Software Market Outlook by Country
    10.3.1 Saudi Arabia Social Media Analytics Software Market Outlook, 2021- 2032
    10.3.2 The UAE Social Media Analytics Software Market Outlook, 2021- 2032
    10.3.3 Rest of Middle East Social Media Analytics Software Market Outlook, 2021- 2032
    10.3.4 South Africa Social Media Analytics Software Market Outlook, 2021- 2032
    10.3.5 Egypt Social Media Analytics Software Market Outlook, 2021- 2032
    10.3.6 Rest of Africa Social Media Analytics Software Market Outlook, 2021- 2032
    11. Company Profiles
    11.1 Leading 10 Companies
    Adobe
    Brandwatch
    Clarabridge
    IBM
    NetBase Solutions
    Oracle
    Salesforce
    SAS Institute
    Talkwalker
    Zoho
    11.2 Overview
    11.3 Products and Services
    11.4 SWOT Profile
    12. Appendix
    12.1 Subscription Options
    12.2 Customization Options
    12.3 Publisher Details
    How Do Licenses Work?
    Head shot

    Questions or Comments?

    Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.