Prenatal Vitamin Supplements Market: Current Analysis and Forecast (2022-2028)

Prenatal Vitamin Supplements Market: Current Analysis and Forecast (2022-2028)

A prenatal vitamin is a multivitamin that is designed to give women the key nutrients they need when trying to conceive, during pregnancy, and while breastfeeding postpartum. The increasing awareness about a healthy diet and medication among pregnant women is attributed to the rise in the demand for vitamin supplements. Furthermore, the higher number of stillbirths due to nutrient deficiency during fetal growth is one of the important reasons for the growth of prenatal vitamin supplements. For instance, as per the WHO, there are nearly 2.6 million stillbirths every year, one every 16 seconds.

Therefore, increasing mother care facilities is expected to drive the global prenatal vitamin supplements market at a CAGR of 7%, during the forecast period. This is attributed mainly to the stressful and sedentary lifestyle of pregnant women which has led to increase in the deficiency of minerals and vitamins among them. Apart from this, the improper nutrition of baby, surge in birth defects, and rising awareness regarding the benefits of prenatal vitamins will also have a positive impact on the market’s growth.

COVID-19 has a staggering effect and has a negative impact on the global economy due to imposed lockdowns and government restrictions. However, the market for nutraceuticals and dietary supplements is due to the assumption that supplement products may offer health benefits such as immune boosting. Furthermore, healthcare institutions also suggested taking extra nutrients to pregnant women due to their lower levels of micronutrients in them. For instance, as per the research published in NIH, the level of serum micronutrients in pregnant women with COVID-19 was lower than the cut-off values. These low values might have contributed to a deficiency in their immune response and thus made these patients susceptible to COVID-19 infection.

• Based on the product, the market has been categorized into capsules, powder, and gummy. Among them, the capsules segment is expected to have significant growth in the market. The capsules are more prescribed by doctors mainly due to their higher shelf life and the controlled release of the drugs is an important factor in the growth of the segmental growth of the capsules in the market. Furthermore, ease in the dissolution of the capsules in the stomach is also an important factor the segmental growth.
• Based on the distribution channel, the market has been categorized into online channels, pharmacies, and supermarkets. Among them, the online segment is expected to have significant growth in the market during the forecast period. The increasing internet penetration and rising number of mobile applications are attributed to the segmental growth in the prenatal vitamin supplements market. For instance, as per the world bank, 29% of the Indian population was using the internet in 2019, and the number reached 43% by 2020.
• For a better understanding of the market adoption of the prenatal vitamin supplements industry, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. The Asia Pacific constitutes a significant prenatal vitamin supplement market due to the high fertility rate of the region coupled with the rising awareness about the consequences of vitamin deficiency in the region. For instance, in 2019, women in the region had on average 2.3 children and it highly varies among the countries.
• Some of the major players operating in the market include Biotics Research Corporation, Church & Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL