Trade Intelligence

Trade Intelligence (Ti) is South Africa’s leading provider of consumer goods retail research, insights, and capability-building solutions. For more than 20 years, Ti has helped FMCG manufacturers, retailers, and service providers unlock commercial opportunities through deep understanding of the market, retailers, channels, and shoppers.

Ti’s team of experienced retail analysts is based in South Africa, supported by a global network of experts across more than 20 markets. The company’s research covers the full retail landscape — from major chains to independent and informal trade — as well as specialist channels such as liquor, e-commerce, health and beauty, and forecourt retail.

Each report draws on Ti’s integrated methodology, combining quantitative and qualitative approaches. This includes extensive retailer and supplier interviews, in-store immersions, proprietary shopper research and Ti’s master FMCG retail dataset used for market and channel sizing and forecasting. With exposure to over 10,000 in-store staff, Ti’s analysts layer practical, on-the-ground perspectives into their broader strategic analysis. Combined with continuous monitoring of global and local retail trends, Ti delivers actionable intelligence that informs strategic planning, customer engagement, and commercial growth.