Fast track: cycling apparel--a growing market in the performance apparel sector
Description
High profile cycling events such as the Tour de France and everyday participation in cycling have led to a significant increase in demand for specialist cycling apparel—especially customised jerseys, which are commonly produced using dye sublimation printing technology.
The increase in demand for specialist cycling apparel has, in turn, encouraged manufacturers in the sporting apparel industry—particularly those in Europe—to expand their production capacities and invest in new equipment in order to meet the needs of this growing market.
One company which is in a strong position to benefit directly from an increase in the use of this printing technology is Epson—a leading supplier of dye sublimation printers.
The increase in demand for specialist cycling apparel has, in turn, encouraged manufacturers in the sporting apparel industry—particularly those in Europe—to expand their production capacities and invest in new equipment in order to meet the needs of this growing market.
One company which is in a strong position to benefit directly from an increase in the use of this printing technology is Epson—a leading supplier of dye sublimation printers.
Table of Contents
8 Pages
- INTRODUCTION
- CUSTOMISATION
- GLOBAL WARMING POTENTIAL (GWP) OF CYCLING JERSEYS
- EPSON DYE SUBLIMATION PRINTERS USED IN THE PRODUCTION OF CYCLING AND OTHER OUTDOOR SPORTS APPAREL
- REASSESSMENT OF SUPPLY CHAIN STRATEGY
- OUTLOOK
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