South & Central America Lawn Mower Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Push Mower, Robotic Mower, and Ride-On Mower), Category (Electric and Non-Electric/Gas Powered), an

The lawn mower market in South and Central America is projected to grow significantly, with an expected market size of approximately US$ 1,869.35 million by 2031, up from US$ 1,364.48 million in 2024. This growth represents a compound annual growth rate (CAGR) of 4.8% from 2025 to 2031.

Executive Summary and Market Analysis

The South and Central America region is experiencing a wave of urbanization, technological advancements, and heightened environmental awareness, alongside a growing interest in outdoor aesthetics. The cultural practices in these regions emphasize outdoor living and social gatherings, which have led to increased investments in private gardens and communal green spaces. In Brazil, for instance, the trend of enhancing backyard spaces has gained significant traction.

The lawn mower market in South America is diverse, catering to a wide range of consumer needs. Walk-behind mowers are particularly popular among residential users with small to medium-sized lawns due to their affordability and user-friendliness. Conversely, ride-on mowers are favored for larger properties and commercial applications, providing efficiency and comfort. The segment of robotic mowers, although relatively new, is gaining popularity among tech-savvy consumers who prioritize convenience and advanced features.

Strategic Insights

Market Segmentation Analysis

The South and Central America lawn mower market can be segmented based on type, category, and end use.

Type: The market is divided into push mowers, robotic mowers, and ride-on mowers. As of 2024, ride-on mowers held the largest market share, reflecting their popularity for larger lawns and commercial use.
Category: The market is further categorized into electric and non-electric (gas-powered) mowers. In 2024, non-electric mowers dominated the market, appealing to consumers who prefer traditional power sources.
End Use: The market is also segmented into residential and commercial uses, with commercial applications holding a larger share in 2024, driven by the need for efficient lawn maintenance in business environments.

Market Outlook

The growth of the lawn mower market in South America is primarily driven by urbanization and increasing disposable incomes. According to the United Nations, Latin America is the most urbanized region globally, with over 80% of its population residing in urban areas as of 2020. This urbanization trend has led to the development of residential communities that feature private gardens and green spaces. As urban areas expand, the demand for efficient and convenient lawn maintenance solutions has surged, creating lucrative opportunities for lawn mower manufacturers. In Brazil, for example, the adoption of robotic lawn mowers is on the rise, particularly due to their suitability for smaller urban lawns and the growing trend of smart home automation.

Additionally, rising disposable incomes across the region have enhanced consumer purchasing power, enabling households to invest in advanced lawn care equipment. The World Bank reports a significant expansion of the middle class in the region, which has led to increased demand for non-essential goods, including sophisticated lawn mowers. This economic shift has also sparked interest in eco-friendly and technologically advanced products, such as electric and robotic mowers, which offer lower maintenance and environmental benefits.

Country Insights

The South and Central America lawn mower market includes key countries such as Brazil, Argentina, and other nations in the region, with Brazil holding the largest market share in 2024. Brazil is focusing on developing green spaces, especially in urban areas, to promote sustainability and enhance the quality of life for its citizens. Initiatives like urban agriculture programs and the establishment of conservation units in cities such as Curitiba and São Paulo are examples of this commitment. As Brazilian cities continue to grow, there is an increasing emphasis on landscaped properties for both residential and commercial use, driving demand for efficient lawn care solutions.

Several companies manufacture and supply lawn mowers in Brazil, including both local and international brands. Notable players include Brudden, Husqvarna, Falcon Garden Tools, and Robomow. While Brazil has limited domestic manufacturing capabilities, it relies heavily on imports from global companies.

A global shift towards eco-friendly practices is influencing consumer preferences, leading to a growing demand for sustainable lawn care options. Electric and battery-powered mowers are becoming increasingly popular due to their lower environmental impact compared to traditional gas-powered models. The introduction of robotic mowers and smart connectivity features has enhanced user experience and efficiency, attracting consumers who seek advanced technologies for convenient lawn maintenance.

Company Profiles

Key players in the South and Central America lawn mower market include Deere & Co, Andreas Stihl AG & Co. KG, Honda Motor Co Ltd, Robert Bosch GmbH, Husqvarna AB, Kubota Corp, Stanley Black & Decker Inc, CHERVON (China) Trading Co., Ltd., The Toro Co, AriensCo, ECHO INCORPORATED, WORX, Briggs & Stratton, Bad Boy Mowers, and Fiskars Group. These companies are employing various strategies such as expansion, product innovation, and mergers and acquisitions to deliver innovative products to consumers and enhance their market presence. Show more