North America Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The North American wallpaper market is projected to grow significantly, reaching approximately USD 7,914.36 million by 2031, up from USD 6,032.95 million in 2023, with a compound annual growth rate (CAGR) of 3.5% during this period.

Executive Summary and Market Analysis

The wallpaper market in North America is divided into three main regions: the United States, Canada, and Mexico. Several factors are driving the growth of this market, including the cost-effectiveness and durability of wallpaper, an increasing demand for interior decoration, and a rise in construction activities across the region. The construction sector is experiencing rapid growth due to urbanization and a rising population, which in turn boosts the demand for wallpaper. The construction industry is a vital part of the North American economy, with the Associated General Contractors of America (AGC) reporting that the US construction sector generates around USD 1.4 trillion annually.

The availability of eco-friendly and sustainable wallpaper options is also a significant contributor to market growth. Manufacturers are increasingly focusing on producing wallpapers made from recyclable materials and using low-volatile organic compound (VOC) inks, which promote healthier indoor air quality without sacrificing design or durability. These eco-friendly wallpapers are lightweight, easy to install, and visually appealing, leading to their growing acceptance among consumers.

Key players in the wallpaper market include Milton and King, Walls Republic US, and Burke Decor LLC. These companies are heavily investing in research and development to innovate and enhance their product offerings, which is expected to further drive market growth in the coming years.

Market Segmentation

The North American wallpaper market can be segmented by type and end-use.

By Type: The market includes paper-based, vinyl-based, fabric-based, and other types of wallpaper. In 2023, vinyl-based wallpaper held the largest market share due to its durability and ease of maintenance.
By End-Use: The market is divided into residential and non-residential segments, with non-residential applications dominating the market in 2023.

Market Outlook

The building and construction industry is increasingly focusing on sustainable practices to promote environmentally friendly living. As consumers and businesses aim to reduce their carbon footprints, there is a growing preference for eco-friendly wallpaper options. Traditional vinyl wallpapers are being replaced by alternatives made from materials such as cork, grass cloth, bamboo, and recycled paper, which are less harmful to the environment and offer unique textures and aesthetics.

The trend towards sustainability is also reflected in the adoption of certifications like Leadership in Energy and Environmental Design (LEED) and Forest Stewardship Council (FSC), which assure consumers of the environmental standards of the products they purchase. Manufacturers are responding to this shift by offering eco-friendly wallpapers that do not compromise on design or durability. For example, Kernow Coatings introduced the Eco Pro Lite in May 2024, which contains 40% less plastic and synthetic toner while maintaining excellent print quality, catering to the demand for sustainable materials.

Country Insights

The North American wallpaper market is primarily composed of the US, Canada, and Mexico, with the US holding the largest market share in 2023. The US is also a leading destination for clinical research, with a significant number of clinical trials conducted annually. This growth in the clinical trials market is supported by a robust medical infrastructure and a favorable regulatory environment, which encourages pharmaceutical companies to conduct research in the country.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonné, Boråstapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&decò S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Décor. These companies are pursuing various strategies such as market expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.

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