Middle East & Africa Phishing Protection Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The phishing protection market in the Middle East and Africa was valued at approximately USD 151.93 million in 2023 and is projected to grow to USD 332.09 million by 2031, reflecting a compound annual growth rate (CAGR) of 10.3% during the forecast period.

Integration of Behavioral Analysis Enhances Phishing Protection

Organizations are increasingly adopting advanced phishing protection systems that leverage technological innovations to counteract evolving threats. A key component of these systems is behavioral analysis, which involves monitoring user behavior patterns and analyzing email content to detect anomalies that may signify phishing attempts. User Behavior Analytics (UBA) systems are designed to assess typical email interactions of individual users and flag any deviations that could indicate compromised accounts or phishing activities.

For instance, in January 2024, TitanHQ introduced a new solution named PhishTitan, aimed at enhancing phishing protection for Microsoft 365 users. This solution is capable of identifying and mitigating sophisticated phishing threats, including zero-day attacks that may bypass Microsoft’s built-in defenses. It employs dual antivirus engines to scan attachments, sending suspicious files to a sandbox for further behavioral analysis. Similarly, in August 2023, Abnormal Security launched CheckGPT, a tool designed to detect AI-generated phishing attacks, including Business Email Compromise (BEC) and other socially engineered threats. The trend towards integrating behavioral analysis into phishing protection systems is becoming increasingly prominent as vendors strive to develop more intelligent and adaptive solutions.

Overview of the Middle East & Africa Phishing Protection Market

The growth of the phishing protection market in the Middle East and Africa is driven by several factors, including increased digitization, a rise in cyber threats, and heightened awareness of cybersecurity. The region, particularly countries like the UAE and Saudi Arabia, is undergoing significant digital transformation, making it more vulnerable to phishing attacks. The banking and finance sector, often targeted by phishing schemes, is investing heavily in security measures. For example, in 2023, the National Bank of Egypt implemented email filters that successfully reduced phishing attacks by 65%. Additionally, organizations are enhancing their cybersecurity frameworks in response to government regulations, such as the UAE's National Cybersecurity Strategy and South Africa's Protection of Personal Information Act (POPIA). As cyber threats continue to evolve, there is an anticipated increase in investments in advanced, AI-driven phishing protection systems, alongside initiatives aimed at improving cybersecurity education and awareness throughout the forecast period.

Market Segmentation Analysis

The Middle East and Africa phishing protection market is segmented based on various criteria, including offerings, deployment methods, types of phishing, enterprise size, verticals, and countries.

1. Offerings: The market is divided into solutions and services, with the solutions segment holding a larger share in 2023.

2. Deployment: The market is categorized into on-premises and cloud deployments, with the cloud segment leading in market share in 2023.

3. Type: Phishing protection is classified into email-based and non-email-based phishing, where email-based phishing accounted for a larger market share in 2023.

4. Enterprise Size: The market is segmented into large enterprises and small to medium enterprises, with large enterprises dominating the market in 2023.

5. Verticals: The market includes various sectors such as Banking, Financial Services, and Insurance (BFSI), media and entertainment, IT and telecom, retail and e-commerce, government and public sector, among others, with BFSI holding the largest market share in 2023.

6. Countries: The market is further divided into South Africa, Saudi Arabia, the UAE, and the rest of the Middle East and Africa, with the UAE leading in market share in 2023.

Key Players in the Market

Prominent companies operating in the Middle East and Africa phishing protection market include Microsoft Corp, Cisco Systems Inc, Open Text Corp, Barracuda Networks, Inc., SlashNext, Inc., Ironscales, Proofpoint Inc, Mimecast Services Limited, Paubox, Inc., and Trustwave Holdings, Inc. These companies are at the forefront of developing innovative solutions to combat phishing threats in the region.

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