Europe Phishing Protection Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The Europe phishing protection market was valued at approximately USD 556.51 million in 2023 and is projected to grow to around USD 1,308.34 million by 2031, reflecting a compound annual growth rate (CAGR) of 11.3% during the forecast period.

Drivers of Market Growth

One of the primary factors driving the growth of the phishing protection market in Europe is the increasing stringency of regulatory compliance requirements. Governments and regulatory agencies worldwide are actively developing and enforcing robust data protection regulations. A notable example is the General Data Protection Regulation (GDPR), which was enacted in the European Union in 2018. The GDPR includes strict penalties for breaches of personal data privacy, including those resulting from phishing attacks. Additionally, the Payment Card Industry Data Security Standard (PCI DSS) serves as a global benchmark for safeguarding payment card information. As these regulations become more rigorous, organizations are compelled to invest in comprehensive phishing protection solutions to mitigate the risk of fines and legal repercussions, while also demonstrating their commitment to safeguarding sensitive information. This proactive approach not only helps in compliance but also aids in restoring customer trust and enhancing brand reputation.

Market Overview

The rise in cyber threats, coupled with stringent data protection laws like the GDPR, significantly influences the phishing protection market in Europe. Companies such as Darktrace, based in the UK, utilize machine learning technology to swiftly detect and neutralize sophisticated phishing emails. Major entities, including large National Health Service (NHS) trusts in Germany, have adopted Darktrace's Antigena Email program. Similarly, F-Secure from Finland combines machine learning-driven threat intelligence with human expertise in its phishing prevention solutions, collaborating with various European banks to protect clients from financial fraud. These innovative contributions from leading firms are pivotal in driving market growth.

Moreover, small and medium-sized enterprises (SMEs) across Europe are increasingly adopting cloud-based phishing protection services. For instance, Hornet Security, a German cybersecurity provider, reported a 40% rise in the number of SMEs utilizing its cloud-based email security services in 2022. Market participants are also focused on developing integrated security platforms that incorporate advanced features such as multifactor authentication and behavioral analysis to counter evolving phishing tactics effectively.

Market Segmentation

The Europe phishing protection market is segmented based on several criteria, including offerings, deployment methods, types of phishing, enterprise size, industry verticals, and geographical regions.

1. Offerings: The market is divided into solutions and services, with the solutions segment holding a larger share in 2023.

2. Deployment: The market is categorized into on-premises and cloud deployments, with the cloud segment leading in market share in 2023.

3. Type: The phishing protection market is split into email-based and non-email-based phishing, where email-based phishing accounted for a larger share in 2023.

4. Enterprise Size: The market is segmented into large enterprises and small and medium enterprises, with large enterprises dominating the market in 2023.

5. Verticals: The market is classified into various sectors, including Banking, Financial Services, and Insurance (BFSI), media and entertainment, IT and telecom, retail and e-commerce, government and public sector, among others. The BFSI sector held the largest market share in 2023.

6. Geographical Regions: The market is divided into countries such as Germany, France, Italy, the UK, Russia, and the Rest of Europe, with the UK leading the market share in 2023.

Key Players in the Market

Prominent companies operating in the Europe phishing protection market include Microsoft Corp, Cisco Systems Inc, Open Text Corp, Barracuda Networks, Inc., SlashNext, Inc., Ironscales, Proofpoint Inc, Mimecast Services Limited, Paubox, Inc., and Trustwave Holdings, Inc. These companies are at the forefront of developing innovative solutions to combat phishing threats and enhance cybersecurity across Europe.

Reasons to buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe phishing protection market.
Highlights key business priorities to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the Europe phishing protection market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe phishing protection market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution. Show more