Oryzenin Market Forecasts to 2030 – Global Analysis By Type (Oryzenin Concentrates, Oryzenin Isolates and Other Types), Form, Source, Functionality, Application and By Geography

According to Stratistics MRC, the Global Oryzenin Market is accounted for $0.8 billion in 2025 and is expected to reach $1.4 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Oryzenin is a plant-based protein found in rice, particularly in its endosperm. It is hypoallergenic, making it an excellent alternative for those with dairy or soy sensitivities. Known for its balanced amino acid profile, oryzenin supports muscle recovery and growth, making it popular among athletes and health-conscious individuals. It is easily digestible and promotes gut health while aiding in weight management. Often extracted for use in protein powders and supplements, oryzenin is valued for its nutritional benefits and sustainability.

Market Dynamics:

Driver:

Demand for clean-label, natural, and nutrient-dense products

Consumers are increasingly gravitating toward transparent and simple ingredient lists, which has driven demand for plant-based proteins like oryzenin. Sourced from rice, oryzenin is naturally hypoallergenic and free from gluten, soy, and dairy—making it ideal for health-conscious and allergen-sensitive populations. It aligns with vegan and vegetarian trends and is perceived as a holistic protein source. The rise of personalized nutrition and fitness-oriented diets further supports its inclusion in sports nutrition.

Restraint:

Expensive extraction processes

The production of oryzenin involves multi-step processes including wet milling, enzymatic hydrolysis, and purification, all of which are cost-intensive. Maintaining protein integrity while ensuring high purity adds to technical complexity. Limited economies of scale, especially in developing markets, make the final product more expensive compared to other plant-based proteins. High capital requirements for processing equipment further increase entry barriers. As a result, mainstream food manufacturers may hesitate to reformulate with oryzenin despite its health benefits.

Opportunity:

Increasing R&D activities in plant-based protein innovation

Global interest in sustainable protein sources has intensified investment in novel extraction techniques and product innovation for oryzenin. Advanced enzymatic and ultrasonic extraction methods are enhancing yield and functionality. Innovations in flavor masking are improving palatability, a key factor in consumer acceptance. Partnerships between foodtech companies and academia are accelerating commercial readiness. This trend also opens up niche applications in infant nutrition, elder care, and clinical dietary supplements. The expanding vegan and flexitarian consumer base amplifies market potential.

Threat:

Consumer trend shifts

The plant-based protein space is dynamic, with consumer preferences frequently shifting between different sources such as pea, hemp, and chickpea protein. Newer alternatives with higher protein content or superior sensory profiles may divert interest from oryzenin. Additionally, a lack of awareness and education about oryzenin among consumers and food developers limits market penetration. Misconceptions about its performance or taste could deter adoption. Rapid evolution in dietary trends poses a risk to long-term positioning without continuous engagement and innovation.

Covid-19 Impact:

The pandemic influenced consumer behavior toward immunity-boosting and health-focused diets, benefiting demand for natural proteins like oryzenin. However, global supply chain disruptions affected raw rice availability and processing activities. Labor shortages and transportation delays contributed to production backlogs. The crisis also heightened demand for clean-label and shelf-stable food items, favoring plant-based options. Post-pandemic, there's continued momentum for healthier eating habits, supporting the growth trajectory for oryzenin-enriched formulations.

The oryzenin concentrates segment is expected to be the largest during the forecast period

The oryzenin concentrates segment is expected to account for the largest market share during the forecast period due to its balanced nutritional profile and versatile application across functional food, infant formula, and sports nutrition. Concentrates typically contain around 70–80% protein, offering an optimal balance of functionality and affordability. They are widely used in shakes, protein bars, and meat analogues. Their relatively mild taste and smooth texture enhance product acceptance. The segment benefits from robust B2B demand from food manufacturers.

The brown rice segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the brown rice segment is predicted to witness the highest growth attributed to consumer preference for minimally processed and whole-grain sources. Brown rice offers a richer nutrient profile including fiber, minerals, and antioxidants. As clean-label requirements evolve, manufacturers are emphasizing whole-source protein extraction. Demand for nutrient-dense superfoods in premium and organic product lines also propels growth. Emerging brands targeting health-conscious millennials are incorporating brown rice protein for added label appeal.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to abundant rice cultivation, cost-effective production, and strong cultural acceptance of rice-based products. Countries such as China, India, and Thailand are major producers and exporters. Growing regional demand for plant-based diets further fuels market strength. Domestic players are increasingly engaging in value-added protein processing. Government support for agricultural biotechnology is enhancing R&D capabilities. The regional food and beverage industry offers a ready consumer base for oryzenin-infused products.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR due to heightened awareness of food allergies, clean-label trends, and expanding vegan populations. The U.S. and Canada are witnessing rapid growth in health-focused and alternative protein products. Strong distribution networks and investment in plant-based innovation foster product penetration. Retail and foodservice sectors are increasingly incorporating oryzenin in new launches. Consumer preference for natural, allergen-free products supports market acceleration. Regulatory clarity around plant proteins also facilitates market expansion.

Key players in the market

Some of the key players in Oryzenin Market include Axiom Foods, Inc., RiceBran Technologies, Bioway (Xi'an) Organic Ingredients Co., Ltd., Golden Grain Group Limited, Nutra Food Ingredients, Shaanxi Fuheng (FH) Biotechnology Co., Ltd., AIDP, Inc., Kerry Group plc, BENEO GmbH, Ribus, Inc., Taiyo International, WFM Brown, LLC, Rice Protein Corporation, The Green Labs LLC and Greenway Organics.

Key Developments:

In March 2025, Axiom Foods, Inc. introduced the Oryzatein UltraPure Protein, a high-purity rice protein isolate with 90% oryzenin content, designed for plant-based nutrition bars with enhanced solubility.

In March 2025, AIDP, Inc. launched the AIDP Oryzenin Performance Mix, a fortified rice protein for meal replacement shakes, enriched with vitamins and minerals for balanced nutrition.
In March 2025, Bioway (Xi'an) Organic Ingredients Co., Ltd. unveiled the BioOryzenin Organic Powder, a certified organic oryzenin extract for vegan beverages, with a neutral flavor profile for versatile applications.

Types Covered:
• Oryzenin Concentrates
• Oryzenin Isolates
• Other Types

Forms Covered:
• Dry
• Liquid
• Granules

Sources Covered:
• Brown Rice
• White Rice
• Other Sources

Functionalities Covered:
• Emulsifying
• Foaming
• Gelling
• Other Functionalities

Applications Covered:
• Dietary Supplements
• Food & Beverages
• Animal Feed
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements