Orthodontics Market size was valued at USD 23051.7 Million in 2023 and is poised to grow from USD 24579.4 Million in 2024 to USD 57806.7 Million by 2032, growing at a CAGR of 11.8% during the forecast period (2025-2032).
The orthodontics market is experiencing significant growth due to rising incidence of malocclusion and heightened awareness of dental care, driven by technological advancements in treatment methods. Braces, critical for aligning teeth and enhancing oral health and aesthetics, are poised to dominate the market with the highest CAGR, fueled by increasing demand for aesthetic alignment among adults and children. The archwires segment is also set for substantial growth, thanks to innovations introducing advanced materials such as shape memory alloys (SMA), catering to the preferences for aesthetic solutions. This surge in demand highlights not only the importance of corrective treatments in improving oral functionality but also the evolving trends towards aesthetic enhancements in dental care.
Top-down and bottom-up approaches were used to estimate and validate the size of the Orthodontics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Orthodontics Market Segments Analysis
Global Orthodontics Market is segmented by Product Type, Material, Age Group, Patient Type, End User and region. Based on Product Type, the market is segmented into Fixed Orthodontic Devices, Removable Orthodontic Devices, Orthodontic Adhesives and Accessories & Instruments. Based on Material, the market is segmented into Metal-based, Ceramic-based, Polymer-based and Composite Materials. Based on Age Group, the market is segmented into Children (6–12 years), Teenagers (13–19 years), Adults (20–40 years) and Older Adults (40+ years). Based on Patient Type, the market is segmented into Pediatric Patients and Adult Patients. Based on End User, the market is segmented into Dental Clinics, Hospitals (Dental Departments), Orthodontic & Dental Academic & Research Institutes, Group Dental Practices and Direct-to-Consumer (DTC) Providers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Orthodontics Market
The growth of the orthodontics market is significantly influenced by rising dental awareness among the public. Organizations like the American Dental Association (ADA) actively promote the importance of oral health and hygiene, which contributes to this upward trend. Orthodontics extends beyond merely achieving an aesthetically pleasing smile; it also involves addressing various dental issues such as misaligned jaws, unhealthy gums, and reducing tooth decay. By correcting crooked teeth and improving overall oral health, the demand for orthodontic care is heightened, ultimately propelling the growth of the orthodontics market. This heightened awareness and demand are critical drivers of market expansion.
Restraints in the Orthodontics Market
One significant factor anticipated to hinder the expansion of the global orthodontics market is the escalating cost of treatments. Compared to conventional dental care, orthodontic procedures are notably more expensive, making them less accessible to the general public. For instance, the cost of Invisalign Clear Aligners in the United States ranges from US$2,000 to US$8,000, while traditional steel braces can cost approximately US$2,500, and ceramic braces may range from US$2,000 to US$10,000. The overall treatment expense largely varies based on the specific type of treatment and the devices used. Consequently, these high costs are likely to pose a barrier to market growth.
Market Trends of the Orthodontics Market
The orthodontics market is witnessing a significant upward trend driven by increasing awareness and attention to dental health. As the U.S. Centers for Disease Control and Prevention (CDC) emphasizes oral health education to reduce gum disease and improve overall oral hygiene, more individuals are prioritizing orthodontic treatments. This growing emphasis on dental aesthetics and the adoption of preventive care methods are encouraging consumers to seek orthodontic solutions such as braces and clear aligners. Enhanced dental marketing strategies and digital health technologies further boost this trend, rendering orthodontic services more accessible. Consequently, this growing focus on oral health is anticipated to fuel substantial growth in the orthodontics market throughout the forecast period.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook