Automotive Sun Visor Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

Automotive Sun Visor Market Summary

Automotive sun visors, essential for driver safety and comfort, are evolving with smart and LCD-integrated designs. The market is driven by rising vehicle production, with global passenger vehicle sales reaching 80 million units in 2023 (OICA data), and increasing demand for advanced safety features. Innovations in LCD visors offering glare control and connectivity enhance adoption. The global automotive sun visor market is projected to reach USD 2.0–3.0 billion in 2025, with a CAGR of 4%–8% through 2030.

Regional Analysis
 North America: The U.S. leads with high demand for premium vehicles, while Canada focuses on safety-compliant designs.
 Europe: Germany and France drive growth due to stringent safety regulations and luxury vehicle production.
 Asia Pacific: China and India see rapid expansion due to booming automotive markets, while Japan emphasizes tech-integrated visors.
 Rest of the World: Brazil grows with vehicle production, and Australia focuses on aftermarket enhancements.

Application Analysis
 Passenger Vehicles: Expected growth of 4.2%–8.2%, driven by demand for comfort and smart features. Trends focus on LCD visors for premium models.
 Commercial Vehicles: Projected growth of 4.0%–8.0%, with emphasis on durability and cost-effective designs for fleet vehicles.

Type Analysis
 Conventional: Expected growth of 4.0%–7.8%, driven by cost-effectiveness and mass-market adoption. Trends emphasize lightweight materials.
 LCD: Projected growth of 4.5%–8.5%, fueled by demand for smart, adjustable visors in premium vehicles. Advances focus on IoT integration.

Key Market Players
Leading companies include Grupo Antolin, offering innovative visors; Magna International, specializing in smart designs; Piston Group, focusing on durability; Gumotex Group, emphasizing eco-friendly materials; KASAI KOGYO, advancing LCD visors; Hayashi Telempu Corporation, targeting premium vehicles; Atlas Holdings, scaling production; FOMPAK, innovating in lightweight designs; BRACE, enhancing safety features; ContiTech AG, BURSA OTOTRIM, ACME Specialty Manufacturing, Grios, and Mirror Lite Company, focusing on niche applications.

Porter’s Five Forces Analysis
 Threat of New Entrants: Low, due to high manufacturing barriers and automotive standards, though tech startups can disrupt.
 Threat of Substitutes: Low, as sun visors are essential, but tinted windows pose a minor threat.
 Bargaining Power of Buyers: Moderate, with automakers seeking cost-effective solutions, though quality is critical.
 Bargaining Power of Suppliers: Low, due to multiple material providers.
 Competitive Rivalry: High, with competition on innovation, cost, and smart features.

Market Opportunities and Challenges
Opportunities:
 Rising vehicle production (80 million units) and demand for smart features drive growth.
 LCD visors with IoT connectivity appeal to premium markets, while Asia’s automotive boom enhances sales.
Challenges:
 High R&D costs for LCD visors limit adoption.
 Regulatory variations across regions slow innovation. Show more