Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region – Market Forecast, 2025–2034

The global outdoor advertising market size is expected to reach USD 43.56 billion by 2034, according to a new study by Polaris Market Research. The report “Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Outdoor advertising, or out-of-home (OOH) advertising, refers to any advertising medium that reaches consumers while they are outside their homes. This encompasses a wide array of formats designed to capture attention in public spaces, including billboards alongside roadways, posters in urban areas, advertisements on public transportation such as buses and trains, displays on street furniture such as bus shelters and kiosks, and increasingly, digital signage in various locations. The fundamental aim of outdoor advertising is to build brand recognition, communicate specific marketing messages, and influence consumer actions by leveraging high-visibility placements and frequent exposure to a broad audience.

The outdoor advertising market development is positively influenced by urbanization, technological advancements, and evolving consumer mobility patterns. Key drivers include increasing public movement, the growth of digital out-of-home (DOOH) technologies offering dynamic and interactive content, and a perceived level of trust in OOH advertising. The market caters to a diverse range of advertisers across various industries seeking to enhance brand visibility and reach a wide demographic. While traditional formats maintain a significant presence, the digital segment is experiencing substantial growth, driven by its ability to deliver targeted and engaging content, contributing to the overall market development.

Outdoor Advertising Market Report Highlights

By type, the traditional outdoor advertising segment holds a larger market share due to its long-established presence and extensive infrastructure, providing broad reach and consistent visibility in high-traffic areas across various regions.

By product, the billboard advertising segment accounts for the largest market share globally, owing to its widespread deployment along major roadways and in urban centers, offering impactful messaging and high exposure to a diverse audience.

By end use, the retail & consumer goods segment holds the largest share of the outdoor advertising market, driven by the continuous need for high visibility and brand awareness among a broad consumer base.

North America holds the largest share of the market. The Asia Pacific market is experiencing the highest growth rate.

A few of the major players actively operating in the market include Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor); Outfront Media Inc.; JCDecaux S.A.; Lamar Advertising Company; Ströer SE & Co. KGaA; oOh!media Limited; Focus Media Information Technology Co., Ltd.; Daktronics, Inc.; Samsung Electronics Co., Ltd. (for digital signage solutions); and NEC Corporation (for digital signage solutions).

Polaris Market Research has segmented the outdoor advertising market report on the basis of type, product, end use, and region:

By Type Outlook (Revenue – USD Billion, 2020–2034)

Traditional Outdoor Advertising

Digital Outdoor Advertising

By Product Outlook (Revenue – USD Billion, 2020–2034)

Billboard Advertising

Transport Advertising

Street Furniture Advertising

Others

By End Use Outlook (Revenue – USD Billion, 2020–2034)

BFSI

Retail & Consumer Goods

Business & Consumer Services

Healthcare

Manufacturing

Transportation & Mobility

Energy & Utility

Trading & Warehousing

Media & Entertainment

Hospitality

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America