According to PayNXT360, social commerce market in Colombia is expected to grow by 12.3% on annual basis to reach US$1,220.9 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 18.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.1% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,087.6 million to approximately USD 1,718.9 million.
This report provides a detailed data-centric analysis of the social commerce sector in Colombia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
- 1. About this Report
- 1.1. Summary
- 1.2. Methodology
- 1.3. Social Commerce Definitions
- 1.4. Disclaimer
- 2. Colombia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
- 2.1. Colombia Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 2.2. Colombia Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 2.3. Colombia Ecommerce – Transaction Volume Trend Analysis, 2021-2030
- 3. Colombia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
- 3.1. Colombia Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 3.2. Colombia Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 3.3. Colombia Social Commerce – Transaction Volume Trend Analysis, 2021-2030
- 3.4. Colombia Social Commerce Market Share Analysis by Key Players, 2024
- 4. Colombia Social Commerce Industry Market Size and Forecast by Location
- 4.1. Colombia Social Commerce Market Share by Location (%), 2024
- 4.2. Colombia Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
- 4.3. Colombia Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
- 5. Colombia Social Commerce Industry Market Size and Forecast by Product Categories
- 5.1. Colombia Social Commerce Market Share by Product Categories (%), 2024
- 5.2. Colombia Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.3. Colombia Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.4. Colombia Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.5. Colombia Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.6. Colombia Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.7. Colombia Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.8. Colombia Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030
- 6. Colombia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
- 6.1. Colombia Social Commerce Market Share by End Use Segment (%), 2024
- 6.2. Colombia Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 6.3. Colombia Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 6.4. Colombia Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 7. Colombia Social Commerce Industry Market Size and Forecast by End Use Device
- 7.1. Colombia Social Commerce Market Share by End Use Device (%), 2024
- 7.2. Colombia Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.3. Colombia Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
- 8. Colombia Social Commerce Industry Market Size and Forecast by Cities
- 8.1. Colombia Social Commerce Market Share by Cities (%), 2024
- 8.2. Colombia Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.3. Colombia Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.4. Colombia Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 9. Colombia Social Commerce Industry Market Size and Forecast by Payment Method
- 9.1. Colombia Social Commerce Market Share by Payment Method (%), 2024
- 9.2. Colombia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.3. Colombia Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.4. Colombia Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.5. Colombia Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.6. Colombia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.7. Colombia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.8. Colombia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030
- 10. Colombia Social Commerce Industry Market Size and Forecast by Platforms
- 10.1. Colombia Social Commerce Market Share by Platforms Method (%), 2024
- 10.2. Colombia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.3. Colombia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.4. Colombia Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.5. Colombia Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.6. Colombia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030
- 11. Colombia Social Commerce Industry Market Size and Forecast by Contents
- 11.1. Colombia Social Commerce Market Share by Contents (%), 2024
- 11.2. Colombia Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.3. Colombia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.4. Colombia Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.5. Colombia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.6. Colombia Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030
- 12. Colombia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
- 12.1. Colombia Social Commerce Spend Share by Age Group, 2024
- 12.2. Colombia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.3. Colombia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.4. Colombia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.5. Colombia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.6. Colombia Social Commerce Share by Income Level, 2024
- 12.7. Colombia Social Commerce Share by Gender, 2024
- 13. Further Reading
- 13.1. About PayNXT360
- 13.2. Related Research
- Table 1: Colombia Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 2: Colombia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Table 3: Colombia Ecommerce – Transaction Volume (Million), 2021-2030
- Table 4: Colombia Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 5: Colombia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Table 6: Colombia Social Commerce – Transaction Volume (Million), 2021-2030
- Table 7: Colombia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
- Table 8: Colombia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
- Table 9: Colombia Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
- Table 10: Colombia Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
- Table 11: Colombia Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
- Table 12: Colombia Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
- Table 13: Colombia Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
- Table 14: Colombia Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
- Table 15: Colombia Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
- Table 16: Colombia Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 17: Colombia Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 18: Colombia Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 19: Colombia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
- Table 20: Colombia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
- Table 21: Colombia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 22: Colombia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 23: Colombia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 24: Colombia Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 25: Colombia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 26: Colombia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
- Table 27: Colombia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 28: Colombia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
- Table 29: Colombia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 30: Colombia Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
- Table 31: Colombia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
- Table 32: Colombia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 33: Colombia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
- Table 34: Colombia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
- Table 35: Colombia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
- Table 36: Colombia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 37: Colombia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 38: Colombia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
- Table 39: Colombia Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 40: Colombia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
- Table 41: Colombia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 42: Colombia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 43: Colombia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 44: Colombia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 1: PayNXT360’s Methodology Framework
- Figure 2: Colombia Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 3: Colombia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Figure 4: Colombia Ecommerce – Transaction Volume (Million), 2021-2030
- Figure 5: Colombia Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 6: Colombia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Figure 7: Colombia Social Commerce – Transaction Volume (Million), 2021-2030
- Figure 8: Colombia Social Commerce – Market Share Analysis by Key Players (%), 2024
- Figure 9: Colombia Social Commerce Market Share by Location (%), 2024
- Figure 10: Colombia Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 11: Colombia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 12: Colombia Social Commerce Market Share by Product Categories (%), 2024
- Figure 13: Colombia Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 14: Colombia Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 15: Colombia Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 16: Colombia Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 17: Colombia Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 18: Colombia Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 19: Colombia Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 20: Colombia Social Commerce Market Share by End Use Segment (%), 2024
- Figure 21: Colombia Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 22: Colombia Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 23: Colombia Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 24: Colombia Social Commerce Market Share by End Use Device (%), 2024
- Figure 25: Colombia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 26: Colombia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 27: Colombia Social Commerce Market Share by Cities (%), 2024
- Figure 28: Colombia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 29: Colombia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 30: Colombia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 31: Colombia Social Commerce Market Share by Payment Method (%), 2024
- Figure 32: Colombia Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 33: Colombia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 34: Colombia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 35: Colombia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 36: Colombia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 37: Colombia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 38: Colombia Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 39: Colombia Social Commerce Market Share by Platforms Method (%), 2024
- Figure 40: Colombia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 41: Colombia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 42: Colombia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 43: Colombia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 44: Colombia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 45: Colombia Social Commerce Market Share by Contents (%), 2024
- Figure 46: Colombia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 47: Colombia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 48: Colombia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 49: Colombia Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 50: Colombia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 51: Colombia Social Commerce Share by Age Group (%), 2024
- Figure 52: Colombia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 53: Colombia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 54: Colombia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 55: Colombia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 56: Colombia Social Commerce Share by Income Level (%), 2024
- Figure 57: Colombia Social Commerce Share by Gender (%), 2024
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