According to PayNXT360, social commerce market in Austria is expected to grow by 12.5% on annual basis to reach US$1,180.2 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 18.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,048.8 million to approximately USD 1,814.1 million.
This report provides a detailed data-centric analysis of the social commerce sector in Austria, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
- 1. About this Report
- 1.1. Summary
- 1.2. Methodology
- 1.3. Social Commerce Definitions
- 1.4. Disclaimer
- 2. Austria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
- 2.1. Austria Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 2.2. Austria Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 2.3. Austria Ecommerce – Transaction Volume Trend Analysis, 2021-2030
- 3. Austria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
- 3.1. Austria Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 3.2. Austria Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 3.3. Austria Social Commerce – Transaction Volume Trend Analysis, 2021-2030
- 3.4. Austria Social Commerce Market Share Analysis by Key Players, 2024
- 4. Austria Social Commerce Industry Market Size and Forecast by Location
- 4.1. Austria Social Commerce Market Share by Location (%), 2024
- 4.2. Austria Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
- 4.3. Austria Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
- 5. Austria Social Commerce Industry Market Size and Forecast by Product Categories
- 5.1. Austria Social Commerce Market Share by Product Categories (%), 2024
- 5.2. Austria Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.3. Austria Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.4. Austria Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.5. Austria Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.6. Austria Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.7. Austria Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.8. Austria Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030
- 6. Austria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
- 6.1. Austria Social Commerce Market Share by End Use Segment (%), 2024
- 6.2. Austria Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 6.3. Austria Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 6.4. Austria Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 7. Austria Social Commerce Industry Market Size and Forecast by End Use Device
- 7.1. Austria Social Commerce Market Share by End Use Device (%), 2024
- 7.2. Austria Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.3. Austria Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
- 8. Austria Social Commerce Industry Market Size and Forecast by Cities
- 8.1. Austria Social Commerce Market Share by Cities (%), 2024
- 8.2. Austria Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.3. Austria Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.4. Austria Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 9. Austria Social Commerce Industry Market Size and Forecast by Payment Method
- 9.1. Austria Social Commerce Market Share by Payment Method (%), 2024
- 9.2. Austria Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.3. Austria Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.4. Austria Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.5. Austria Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.6. Austria Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.7. Austria Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.8. Austria Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030
- 10. Austria Social Commerce Industry Market Size and Forecast by Platforms
- 10.1. Austria Social Commerce Market Share by Platforms Method (%), 2024
- 10.2. Austria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.3. Austria Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.4. Austria Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.5. Austria Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.6. Austria Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030
- 11. Austria Social Commerce Industry Market Size and Forecast by Contents
- 11.1. Austria Social Commerce Market Share by Contents (%), 2024
- 11.2. Austria Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.3. Austria Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.4. Austria Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.5. Austria Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.6. Austria Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030
- 12. Austria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
- 12.1. Austria Social Commerce Spend Share by Age Group, 2024
- 12.2. Austria Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.3. Austria Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.4. Austria Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.5. Austria Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.6. Austria Social Commerce Share by Income Level, 2024
- 12.7. Austria Social Commerce Share by Gender, 2024
- 13. Further Reading
- 13.1. About PayNXT360
- 13.2. Related Research
- Table 1: Austria Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 2: Austria Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Table 3: Austria Ecommerce – Transaction Volume (Million), 2021-2030
- Table 4: Austria Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 5: Austria Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Table 6: Austria Social Commerce – Transaction Volume (Million), 2021-2030
- Table 7: Austria Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
- Table 8: Austria Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
- Table 9: Austria Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
- Table 10: Austria Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
- Table 11: Austria Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
- Table 12: Austria Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
- Table 13: Austria Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
- Table 14: Austria Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
- Table 15: Austria Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
- Table 16: Austria Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 17: Austria Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 18: Austria Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 19: Austria Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
- Table 20: Austria Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
- Table 21: Austria Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 22: Austria Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 23: Austria Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 24: Austria Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 25: Austria Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 26: Austria Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
- Table 27: Austria Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 28: Austria Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
- Table 29: Austria Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 30: Austria Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
- Table 31: Austria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
- Table 32: Austria Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 33: Austria Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
- Table 34: Austria Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
- Table 35: Austria Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
- Table 36: Austria Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 37: Austria Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 38: Austria Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
- Table 39: Austria Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 40: Austria Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
- Table 41: Austria Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 42: Austria Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 43: Austria Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 44: Austria Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 1: PayNXT360’s Methodology Framework
- Figure 2: Austria Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 3: Austria Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Figure 4: Austria Ecommerce – Transaction Volume (Million), 2021-2030
- Figure 5: Austria Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 6: Austria Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Figure 7: Austria Social Commerce – Transaction Volume (Million), 2021-2030
- Figure 8: Austria Social Commerce – Market Share Analysis by Key Players (%), 2024
- Figure 9: Austria Social Commerce Market Share by Location (%), 2024
- Figure 10: Austria Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 11: Austria Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 12: Austria Social Commerce Market Share by Product Categories (%), 2024
- Figure 13: Austria Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 14: Austria Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 15: Austria Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 16: Austria Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 17: Austria Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 18: Austria Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 19: Austria Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 20: Austria Social Commerce Market Share by End Use Segment (%), 2024
- Figure 21: Austria Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 22: Austria Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 23: Austria Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 24: Austria Social Commerce Market Share by End Use Device (%), 2024
- Figure 25: Austria Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 26: Austria Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 27: Austria Social Commerce Market Share by Cities (%), 2024
- Figure 28: Austria Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 29: Austria Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 30: Austria Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 31: Austria Social Commerce Market Share by Payment Method (%), 2024
- Figure 32: Austria Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 33: Austria Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 34: Austria Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 35: Austria Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 36: Austria Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 37: Austria Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 38: Austria Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 39: Austria Social Commerce Market Share by Platforms Method (%), 2024
- Figure 40: Austria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 41: Austria Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 42: Austria Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 43: Austria Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 44: Austria Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 45: Austria Social Commerce Market Share by Contents (%), 2024
- Figure 46: Austria Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 47: Austria Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 48: Austria Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 49: Austria Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 50: Austria Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 51: Austria Social Commerce Share by Age Group (%), 2024
- Figure 52: Austria Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 53: Austria Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 54: Austria Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 55: Austria Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 56: Austria Social Commerce Share by Income Level (%), 2024
- Figure 57: Austria Social Commerce Share by Gender (%), 2024
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